---
id: "b04da679551413c51de3"
url: "https://www.xmcsl.cn/project/ocean-engine-api/%E6%89%B9%E9%87%8F%E6%B7%BB%E5%8A%A0%E6%8A%95%E6%94%BE%E9%A1%B9%E7%9B%AE%E4%B8%8B%E7%B4%A0%E6%9D%90-1854929666566346.html"
source_url: "https://open.oceanengine.com/labels/7/docs/1854929666566346"
source_date: null
checked_at: "2026-11-05T04:21:48.909937+00:00"
status: "ready"
check_scope: "structure_only; not a factual or human review"
body_sha256: "70d7ebe64782ed99e81d69187a9cabf84515188a4283d6026f13bf9e44938bfd"
---

# 批量添加投放项目下素材 — 巨量引擎 API

# 批量添加投放项目下素材

 

<table><tr><th>关键信息</th><th>详情</th></tr><tr><th>文档 ID</th><td>1854929666566346</td></tr>&#10;<tr><th>标签 ID</th><td>7</td></tr>&#10;<tr><th>原始文档</th><td>&#91;https://open.oceanengine.com/labels/7/docs/1854929666566346&#93;(https://open.oceanengine.com/labels/7/docs/1854929666566346)</td></tr>&#10;<tr><th>接口标识</th><td>oc&#95;project.material.create</td></tr>&#10;</table>

 

💡用于批量添加投放项目下的素材，包括视频、图片、图文、试玩、直玩等素材。支持多种素材类型和相关配置，如视频素材主页可见性设置等。配合接口有【获取视频素材】【获取图片素材】等。 批量添加投放项目下素材

 

POST https://api.oceanengine.com/open\_api/v3.0/oc\_project/material/create/ <a href="https://open.oceanengine.com/tools/visual_debug.html?docId=1854929666566346">🔍 可视化调试</a> <a href="https://open.oceanengine.com/labels/7/docs/1773083358100557">📦 SDK下载</a>

 

## 接口说明

 

用于批量添加投放项目下的素材，包括视频、图片、图文、试玩、直玩等素材。支持多种素材类型和相关配置，如视频素材主页可见性设置等。配合接口有【获取视频素材】【获取图片素材】等。

 

批量添加投放项目下素材

 

## 请求地址

 

https://api.oceanengine.com/open\_api/v3.0/oc\_project/material/create/<a href="https://open.oceanengine.com/tools/visual_debug.html?docId=1854929666566346">可视化调试</a><a href="https://open.oceanengine.com/labels/7/docs/1773083358100557">SDK下载</a>

 

## 请求方法

 

POST

 

## Header

 

<table>&#10;<thead>&#10;<tr>&#10;<th>字段</th>&#10;<th>类型</th>&#10;<th>必填</th>&#10;<th>描述</th>&#10;</tr>&#10;</thead>&#10;<tbody>&#10;<tr>&#10;<td><code>Access-Token</code></td>&#10;<td>string</td>&#10;<td>必填</td>&#10;<td>授权access&#95;token，可以通过【<a href="https://open.oceanengine.com/labels/7/docs/1696710505596940">获取Access token</a>】接口获取</td>&#10;</tr>&#10;<tr>&#10;<td><code>Content-Type</code></td>&#10;<td>string</td>&#10;<td>必填</td>&#10;<td>请求消息类型<br>允许值: <code>application/json</code></td>&#10;</tr>&#10;</tbody>&#10;</table>

 

## 请求参数

 

<table>&#10;<thead>&#10;<tr>&#10;<th>字段</th>&#10;<th>类型</th>&#10;<th>必填</th>&#10;<th>描述</th>&#10;</tr>&#10;</thead>&#10;<tbody>&#10;<tr>&#10;<td><code>advertiser&#95;id</code></td>&#10;<td>number</td>&#10;<td>必填</td>&#10;<td>客户id</td>&#10;</tr>&#10;<tr>&#10;<td><code>project&#95;id</code></td>&#10;<td>number</td>&#10;<td>必填</td>&#10;<td>项目id</td>&#10;</tr>&#10;</tbody>&#10;</table>

 

<code>video&#95;material&#95;list</code>（object\[\]，否） — 视频素材信息，单次追投最多可添加200个素材（总素材量，包含视频、图片、图文）

 \| 字段 \| 类型 \| 必填 \| 描述 \| \| \-\-\- \| \-\-\- \| \-\-\- \| \-\-\- \| \| \`image\_mode\` \| string \| 否 \| 视频素材类型，允许值：\- \`CREATIVE\_IMAGE\_MODE\_VIDEO\_VERTICAL\` 竖版视频  
\- \`CREATIVE\_IMAGE\_MODE\_VIDE\`横版视频 \| \| \`video\_id\` \| string \| 否 \| 视频ID，可通过\[【获取视频素材】\](https://open.oceanengine.com/doc/index.html?key=ad&amp;type=api&amp;id=1696710601820172)或【获取账户可用的组织视频列表】接口获得 \| \| \`video\_cover\_id\` \| string \| 否 \| 视频封面图片ID，可通过\[【获取图片素材】\](https://open.oceanengine.com/labels/7/docs/1696710601254912)接口获得 \| \| \`item\_id\` \| number \| 否 \| 注：当aweme\_id传入时有效  
抖音短视频ID，通过\[【获取抖音主页视频】\](https://open.oceanengine.com/labels/7/docs/1729982871844879)或 \[【获取抖音授权关系】\](https://open.oceanengine.com/labels/7/docs/1729983667746823)获取主页视频或合作授权视频 \| \| \`video\_hp\_visibility\` \| string \| 否 \| 视频素材主页可见性设置，该参数只针对非抖音视频生效，可选值:\- ALWAYS\_VISIBLE 主页始终可见  
\- HIDE\_VIDEO\_ON\_HP 仅单次展示可见（默认值） \| \| \`guide\_video\_id\` \| string \| 否 \| 引导视频id \|

 

<code>image&#95;material&#95;list</code>（object\[\]，否） — 图片素材信息，，单次追投最多可添加200个素材

 \| 字段 \| 类型 \| 必填 \| 描述 \| \| \-\-\- \| \-\-\- \| \-\-\- \| \-\-\- \| \| \`image\_mode\` \| string \| 否 \| 可选值:   
\- \`AWEME\_PHOTO\` 图文素材  
\- \`CREATIVE\_IMAGE\_MODE\_AWEME\_LIVE\` 直播创意素材  
\- \`CREATIVE\_IMAGE\_MODE\_CALIBRATION\_FREE\_SINGLE\_IMAGE\` 穿山甲免校验  
\- \`CREATIVE\_IMAGE\_MODE\_CALIBRATION\_FREE\_VIDEO\` 穿山甲免校验  
\- \`CREATIVE\_IMAGE\_MODE\_DISPLAY\_WINDOW\` 头条搜索投放通用橱窗样式  
\- \`CREATIVE\_IMAGE\_MODE\_GIF\`  
\- \`CREATIVE\_IMAGE\_MODE\_GROUP\`  
\- \`CREATIVE\_IMAGE\_MODE\_INSTANT\_PLAY\` 直玩  
\- \`CREATIVE\_IMAGE\_MODE\_LARGE\`  
\- \`CREATIVE\_IMAGE\_MODE\_LARGE\_VERTICAL\` 大图竖版图  
\- \`CREATIVE\_IMAGE\_MODE\_PLAYABLE\_HORIZONTAL\` 试玩  
\- \`CREATIVE\_IMAGE\_MODE\_PLAYABLE\_VERTICAL\` 试玩  
\- \`CREATIVE\_IMAGE\_MODE\_SMALL\`  
\- \`CREATIVE\_IMAGE\_MODE\_TRIAL\_PLAY\_LARGE\` 试玩横屏  
\- \`CREATIVE\_IMAGE\_MODE\_TRIAL\_PLAY\_VERTICAL\` 试玩竖屏  
\- \`CREATIVE\_IMAGE\_MODE\_UNION\_SPLASH\` 网盟开屏  
\- \`CREATIVE\_IMAGE\_MODE\_UNION\_SPLASH\_VIDEO\` 互动创意  
\- \`CREATIVE\_IMAGE\_MODE\_VIDEO\` 视频  
\- \`CREATIVE\_IMAGE\_MODE\_VIDEO\_VERTICAL\` 抖音&amp;火山竖版视频素材  
\- \`SEARCH\_AD\_SMALL\_IMAGE\` 搜索小图  
\- \`TOUTIAO\_SEARCH\_AD\_IMAGE\` 搜索大图 \| \| \`images\` \| string \| 否 \| 图片ID \| \| \`image\_id\` \| string \| 否 \| 图片ID，可通过\[【获取图片素材】\](https://open.oceanengine.com/labels/7/docs/1696710601254912)接口获得 \|

 

<code>carousel&#95;material&#95;list</code>（object\[\]，否） — 图文素材信息

 \| 字段 \| 类型 \| 必填 \| 描述 \| \| \-\-\- \| \-\-\- \| \-\-\- \| \-\-\- \| \| \`carousel\_id\` \| string \| 否 \| 图文id，可通过【\[获取图文素材\](https://open.oceanengine.com/labels/34/docs/1773554026740736)】接口获得 \| \| \`item\_id\` \| string \| 否 \| 抖音图文id，需从【\[获取创编可用的抖音图文素材\](https://open.oceanengine.com/labels/34/docs/1812353010729227)】接口获取item\_id传入  
注意：投放抖音图文素材时，只需要传入item\_id，不要传入carousel\_id（2个同时传入只会使用item\_id） \| \| \`video\_hp\_visibility\` \| string \| 否 \| 抖音主页图文可见性，可选值:   
\- \`ALWAYS\_VISIBLE\` 主页始终可见  
\- \`HIDE\_VIDEO\_ON\_HP\` 主页隐藏 \|

 

<code>trial&#95;play&#95;material&#95;list</code>（object\[\]，否） — 试玩素材信息

 \| 字段 \| 类型 \| 必填 \| 描述 \| \| \-\-\- \| \-\-\- \| \-\-\- \| \-\-\- \| \| \`app\_play\_uri\` \| string \| 否 \| 试玩/直玩素材uri，可通过【\[获取试玩/直玩素材列表\](https://open.oceanengine.com/labels/7/docs/1836615534374475)】获取可用于创编的素材 \| \| \`guide\_video\_id\` \| string \| 否 \| 通过【\[上传视频\](https://open.oceanengine.com/labels/34/docs/1696710600730639)】接口上传引导视频，获取引导视频的video\_id  
引导视频ID，引导视频时长≥5s，文件≤100M \|

 

<code>title&#95;material&#95;list</code>（object\[\]，否） — 标题信息

 \| 字段 \| 类型 \| 必填 \| 描述 \| \| \-\-\- \| \-\-\- \| \-\-\- \| \-\-\- \| \| \`title\` \| string \| 否 \| 标题 \|

 

<code>instant&#95;play&#95;material&#95;list</code>（object\[\]，否） — 直玩素材信息

 \| 字段 \| 类型 \| 必填 \| 描述 \| \| \-\-\- \| \-\-\- \| \-\-\- \| \-\-\- \| \| \`app\_play\_uri\` \| string \| 否 \| 试玩/直玩素材uri，可通过【\[获取试玩/直玩素材列表\](https://open.oceanengine.com/labels/7/docs/1836615534374475)】获取可用于创编的素材 \|

 

## 请求示例

 

### python

 

```python
# coding=utf-8
import json
import requests

from six import string_types
from six.moves.urllib.parse import urlencode, urlunparse  # noqa

ACCESS_TOKEN = "xxx"
PATH = "/open_api/v3.0/uni_project/material/create/"


def build_url(path, query=""):
    # type: (str, str) -> str
    """
    Build request URL
    :param path: Request path
    :param query: Querystring
    :return: Request URL
    """
    scheme, netloc = "https", "api.oceanengine.com"
    return urlunparse((scheme, netloc, path, "", query, ""))

def post(json_str):
    # type: (str) -> dict
    """
    Send POST request
    :param json_str: Args in JSON format
    :return: Response in JSON format
    """
    url = build_url(PATH)
    args = json.loads(json_str)
    headers = {
        "Access-Token": ACCESS_TOKEN,
        "Content-Type": "application/json",
    }
    rsp = requests.post(url, headers=headers, json=args)
    return rsp.json()


if __name__ == '__main__':
    advertiser_id = ADVERTISER_ID
    project_id = PROJECT_ID
    image_mode = IMAGE_MODE
    video_id = VIDEO_ID
    video_cover_id = VIDEO_COVER_ID
    item_id = ITEM_ID
    video_hp_visibility = VIDEO_HP_VISIBILITY

    # Args in JSON format
    my_args = "{\"advertiser_id\": \"%s\", \"project_id\": \"%s\", \"video_material_list\": [{\"image_mode\": \"%s\", \"video_id\": \"%s\", \"video_cover_id\": \"%s\", \"item_id\": \"%s\", \"video_hp_visibility\": \"%s\"}]}" % (advertiser_id, project_id, image_mode, video_id, video_cover_id, item_id, video_hp_visibility)
    print(post(my_args))
```

 

### java

 

```java
import com.fasterxml.jackson.core.JsonProcessingException;
import com.fasterxml.jackson.databind.ObjectMapper;
import okhttp3.*;
import org.apache.http.client.utils.URIBuilder;

import java.io.IOException;
import java.net.URI;
import java.net.URISyntaxException;
import java.net.URL;
import java.util.List;
import java.util.Map;
import java.util.stream.Collectors;

public class Demo {
    private static final String ACCESS_TOKEN = "xxx";
    private static final String PATH = "/open_api/v3.0/uni_project/material/create/";
    private static final ObjectMapper mapper = new ObjectMapper();

    /**
     * Build request URL
     *
     * @param path Request path
     * @return Request URL
     */
    private static String buildUrl(String path) throws URISyntaxException {
        URI uri = new URI("https", "api.oceanengine.com", path, "", "");
        return uri.toString();
    }


    /**
     * Send POST request
     *
     * @param jsonStr Args in JSON format
     * @return Response in JSON format
     */
    private static String post(String jsonStr) throws IOException, URISyntaxException {
        OkHttpClient client = new OkHttpClient().newBuilder().build();
        String url = buildUrl(PATH);

        RequestBody body = RequestBody.create(MediaType.parse("application/json"), jsonStr);
        Request request = new Request.Builder()
                .url(url)
                .method("POST", body)
                .addHeader("Content-Type", "application/json")
                .addHeader("Access-Token", ACCESS_TOKEN)
                .build();
        Response response = client.newCall(request).execute();
        return response.body().string();
    }


    public static void main(String[] args) throws IOException, URISyntaxException {
        Long advertiser_id = ADVERTISER_ID;
        Long project_id = PROJECT_ID;
        String image_mode = IMAGE_MODE;
        String video_id = VIDEO_ID;
        String video_cover_id = VIDEO_COVER_ID;
        Long item_id = ITEM_ID;
        String video_hp_visibility = VIDEO_HP_VISIBILITY;

        // Args in JSON format
        String myArgs = String.format("{\"advertiser_id\": \"%s\", \"project_id\": \"%s\", \"video_material_list\": [{\"image_mode\": \"%s\", \"video_id\": \"%s\", \"video_cover_id\": \"%s\", \"item_id\": \"%s\", \"video_hp_visibility\": \"%s\"}]}",advertiser_id, project_id, image_mode, video_id, video_cover_id, item_id, video_hp_visibility);
        System.out.println(post(myArgs));
    }
}
```

 

### php

 

```php
$ACCESS_TOKEN = "xxx";
$PATH = "/open_api/v3.0/uni_project/material/create/";

/**
 * Build request URL
 * @param $path : Request path
 * @return string
 */
function build_url($path)
{
    return "https://api.oceanengine.com" . $path;
}


/**
 * Send POST request
 * @param $json_str : Args in JSON format
 * @return bool|string : Response in JSON format
 */
function post($json_str)
{
    global $ACCESS_TOKEN, $PATH;
    $curl = curl_init();

    $url = build_url($PATH);

    curl_setopt_array($curl, array(
        CURLOPT_URL => $url,
        CURLOPT_RETURNTRANSFER => true,
        CURLOPT_ENCODING => "",
        CURLOPT_MAXREDIRS => 10,
        CURLOPT_TIMEOUT => 0,
        CURLOPT_FOLLOWLOCATION => true,
        CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
        CURLOPT_CUSTOMREQUEST => "POST",
        CURLOPT_POSTFIELDS => $json_str,
        CURLOPT_HTTPHEADER => array(
            "Content-Type: application/json",
            "Access-Token: " . $ACCESS_TOKEN,
        ),
    ));

    $response = curl_exec($curl);
    curl_close($curl);
    return $response;
}


$advertiser_id = ADVERTISER_ID;
$project_id = PROJECT_ID;
$image_mode = IMAGE_MODE;
$video_id = VIDEO_ID;
$video_cover_id = VIDEO_COVER_ID;
$item_id = ITEM_ID;
$video_hp_visibility = VIDEO_HP_VISIBILITY;

/* Args in JSON format */
$my_args = sprintf("{\"advertiser_id\": \"%s\", \"project_id\": \"%s\", \"video_material_list\": [{\"image_mode\": \"%s\", \"video_id\": \"%s\", \"video_cover_id\": \"%s\", \"item_id\": \"%s\", \"video_hp_visibility\": \"%s\"}]}", $advertiser_id, $project_id, $image_mode, $video_id, $video_cover_id, $item_id, $video_hp_visibility);
echo post($my_args);
```

 

### curl

 

```curl
curl -H "Access-Token:xxx" -H "Content-Type:application/json" -X POST \
-d '{
    "advertiser_id": "ADVERTISER_ID",
    "project_id": "PROJECT_ID",
    "video_material_list": [
        {
            "image_mode": "IMAGE_MODE",
            "video_id": "VIDEO_ID",
            "video_cover_id": "VIDEO_COVER_ID",
            "item_id": "ITEM_ID",
            "video_hp_visibility": "VIDEO_HP_VISIBILITY"
        }
    ]
}' \
https://api.oceanengine.com/open_api/v3.0/uni_project/material/create/
```

 

## 应答字段

 

<table>&#10;<thead>&#10;<tr>&#10;<th>字段</th>&#10;<th>类型</th>&#10;<th>必填</th>&#10;<th>描述</th>&#10;</tr>&#10;</thead>&#10;<tbody>&#10;<tr>&#10;<td><code>code</code></td>&#10;<td>number</td>&#10;<td>否</td>&#10;<td>返回码,详见 <a href="https://open.oceanengine.com/labels/7/docs/1696710760866831">【附录-返回码】</a></td>&#10;</tr>&#10;<tr>&#10;<td><code>message</code></td>&#10;<td>string</td>&#10;<td>否</td>&#10;<td>返回信息,详见 <a href="https://open.oceanengine.com/labels/7/docs/1696710760866831">【附录-返回码】</a></td>&#10;</tr>&#10;<tr>&#10;<td><code>data</code></td>&#10;<td>json</td>&#10;<td>否</td>&#10;<td>json返回值</td>&#10;</tr>&#10;<tr>&#10;<td><code>request&#95;id</code></td>&#10;<td>string</td>&#10;<td>否</td>&#10;<td>请求日志id</td>&#10;</tr>&#10;</tbody>&#10;</table>

 

## 应答示例

 

```json
HTTPS/1.1 200 OK
{
    "message": "OK",
    "code": 0,
    "data": {}
}
```

 

## 业务错误码

 

仅披露当前接口高频的参数校验报错，更多常见报错详见<a href="https://open.oceanengine.com/labels/34/docs/1696710760866831">「返回码」</a>文档
