# Ad Creatives This guide covers how to create and manage ad creatives with Ads CLI, including link ads, video ads, photo posts, and Dynamic Creative Optimization. ## About ad creatives An ad creative is an independent object that can be reused across multiple ads. The workflow for Ads CLI is: 1. Create an ad creative with `meta ads creative create` 2. Reference the ad creative when creating an ad with `meta ads ad create --creative-id <CREATIVE_ID>` Every ad creative requires a `--page-id` -- the Facebook Business Page that acts as the ad's identity. Find your Business Page IDs with:See [Find your IDs](https://developers.facebook.com/documentation/ads-commerce/ads-ai-connectors/ads-cli/tutorials-and-recipes#find-your-ids) for more information on finding any IDs needed for Ads CLI. ## Standard ad creatives ### Link ads A link ad includes an image, headline, body text, and a destination URL. This is the most common ad format.meta ads page list### Video ads A video ad includes a video file, optional thumbnail image, headline, and destination URL.meta ads creative create --name "Summer Sale" \ --page-id <PAGE_ID> \ --image ./banner.jpg \ --body "50% off everything!" \ --title "Shop Now" \ --link-url https://example.com/sale \ --description "Limited time offer" \ --call-to-action SHOP_NOW### Photo posts A photo post on your Business Page. Created when no `--link-url` is provided.meta ads creative create --name "Video Promo" \ --page-id <PAGE_ID> \ --video ./promo.mp4 \ --body "Watch our new collection" \ --title "New Arrivals" \ --link-url https://example.com/new### How the format is determined - `--video` provided → Video ad - `--link-url` provided (no video) → Link ad - Neither video nor link URL → Photo post ### Supported media formats **Images:** .jpg, .jpeg, .png, .gif, .bmp, .webp **Videos:** .mp4, .mov, .avi, .mkv, .wmv Ads CLI uploads media files automatically when you create or update an ad creative. ### Call-to-action types Use with the `--call-to-action` option: `APPLY_NOW`, `BOOK_TRAVEL`, `BUY_NOW`, `CONTACT_US`, `DOWNLOAD`, `GET_OFFER`, `GET_QUOTE`, `LEARN_MORE`, `NO_BUTTON`, `OPEN_LINK`, `SHOP_NOW`, `SIGN_UP`, `SUBSCRIBE`, `WATCH_MORE` ### Instagram placements To run ads on Instagram, pass an Instagram account ID:meta ads creative create --name "Page Post" \ --page-id <PAGE_ID> \ --image ./photo.jpg \ --body "Check out our latest product!"## Dynamic Creative Optimization Dynamic Creative Optimization lets you provide multiple variations of images, headlines, body text, descriptions, and call-to-action buttons. Meta automatically tests combinations and optimizes delivery toward the best-performing variants. ### Requirements - `--link-url` for the destination URL - At least one `--images` or `--videos` asset - Plural flags (`--images`, `--titles`, `--bodies`) instead of the standard single-asset flags (`--image`, `--video`, `--body`, `--title`) ### Create an ad creative Use the plural flags (`--images`, `--titles`, `--bodies`, and others) and repeat each flag for additional variants:meta ads creative create --name "Insta Ad" \ --page-id <PAGE_ID> \ --instagram-actor-id <INSTAGRAM_ACCOUNT_ID> \ --image ./banner.jpg \ --body "Shop our collection" \ --link-url https://example.com### Use with videosmeta ads creative create --name "DCO Test" \ --page-id <PAGE_ID> \ --link-url https://example.com \ --images ./img1.jpg --images ./img2.jpg --images ./img3.jpg \ --titles "Shop Now" --titles "Learn More" \ --bodies "50% off everything!" --bodies "Free shipping today!" \ --descriptions "Limited time offer" --descriptions "While supplies last" \ --call-to-actions SHOP_NOW --call-to-actions LEARN_MORE### Limits | Asset Type | Maximum | |------------|---------| | Images | 10 | | Videos | 10 | | Titles | 5 | | Bodies | 5 | | Descriptions | 5 | | Call-to-actions | 5 | ## Update ad creatives Update specific fields of an existing ad creative. Ads CLI changes only the fields you specify:meta ads creative create --name "Video DCO" \ --page-id <PAGE_ID> \ --link-url https://example.com \ --videos ./vid1.mp4 --videos ./vid2.mp4 \ --titles "New Arrivals" --titles "Watch Now" \ --bodies "Check out our new collection" --bodies "See what's trending"Available update options: `--name`, `--body`, `--title`, `--link-url`, `--description`, `--call-to-action`, `--image`, `--video`, `--instagram-actor-id`, `--status` **Note:** The API prevents updating some fields after creation. If an update fails, create a new ad creative instead. ## Delete ad creatives **Note:** You cannot delete ad creatives that active ads use. Pause or delete the associated ads first.# Update text meta ads creative update <CREATIVE_ID> --body "New ad copy" --title "New Headline" # Replace the image meta ads creative update <CREATIVE_ID> --image ./new-banner.jpg # Replace the video meta ads creative update <CREATIVE_ID> --video ./new-video.mp4 # Change status meta ads creative update <CREATIVE_ID> --status PAUSED## Full workflow examplemeta ads creative delete <CREATIVE_ID> meta ads creative delete <CREATIVE_ID> --force # Skip confirmation# 1. Find your Business Page ID meta ads page list # 2. Create an ad creative meta ads creative create --name "Launch Ad" \ --page-id <PAGE_ID> \ --image ./launch-banner.jpg \ --body "Our new product is here!" \ --title "Just Launched" \ --link-url https://example.com/launch \ --call-to-action SHOP_NOW # 3. Create an ad with the returned ad creative ID meta ads ad create <AD_SET_ID> --name "Launch Ad - US" --creative-id <CREATIVE_ID> # 4. Activate the ad with the returned ad ID meta ads ad update <AD_ID> --status ACTIVE
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