素材资源自动化设置

Google Ads 提供了多种可自动执行的素材资源优化，以提升广告的广告效力。

这些功能包括自动创建包含广告着陆页预览的图片素材资源，以及针对不同格式和不同时长的视频素材资源进行优化。

每项素材资源自动化设置都具有 asset_automation_type（用于定义其所代表的素材资源自动化类型）和 asset_automation_status（用于表示相应自动化功能是启用还是停用）。

部分素材资源自动化功能是在广告系列一级配置的，而其他功能是在广告组广告一级设置的。

广告系列级素材资源自动化设置

这些设置用于为整个广告系列配置素材资源自动化功能。并非所有这些元素都适用于每种广告系列类型：如需了解详情，请参阅参考文档。

素材资源自动化类型	支持的广告系列类型	默认
FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION	效果最大化广告系列、搜索广告系列	已为效果最大化广告系列启用，已为搜索广告系列停用。注意：启用“最终到达网址扩展”功能后，Google 会动态生成文字素材资源（标题和广告内容描述），以与动态选择的着陆页的内容相匹配。如果最终到达网址扩展功能处于有效状态，则无法停用此功能。相比之下，标准 TEXT_ASSET_AUTOMATION（文案适配）会自定义广告系列中所有广告的文案。
GENERATE_ENHANCED_YOUTUBE_VIDEOS	效果最大化广告系列	已启用
GENERATE_IMAGE_ENHANCEMENT	效果最大化广告系列	针对效果最大化广告系列启用，针对搜索广告系列停用
GENERATE_IMAGE_EXTRACTION	效果最大化广告系列	账号级动态图片附加信息控制值。注意：此账号级设置只能在 Google Ads 网页界面中配置。
TEXT_ASSET_AUTOMATION	效果最大化广告系列、搜索广告系列	针对效果最大化广告系列启用，针对搜索广告系列停用

以下代码段展示了如何将 PMax 广告系列的资源自动化设置设为 OPT_IN：

Java

// Configures the optional opt-in/out status for asset automation settings.
.addAllAssetAutomationSettings(ImmutableList.of(
    AssetAutomationSetting.newBuilder()
        .setAssetAutomationType(AssetAutomationType.GENERATE_IMAGE_EXTRACTION)
        .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
    AssetAutomationSetting.newBuilder()
        .setAssetAutomationType(
            AssetAutomationType.FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION)
        .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
    AssetAutomationSetting.newBuilder()
        .setAssetAutomationType(AssetAutomationType.TEXT_ASSET_AUTOMATION)
        .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
    AssetAutomationSetting.newBuilder()
        .setAssetAutomationType(AssetAutomationType.GENERATE_ENHANCED_YOUTUBE_VIDEOS)
        .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
    AssetAutomationSetting.newBuilder()
        .setAssetAutomationType(AssetAutomationType.GENERATE_IMAGE_ENHANCEMENT)
        .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build()))

C#

campaign.AssetAutomationSettings.AddRange(new[]{
    new Campaign.Types.AssetAutomationSetting
    {
        AssetAutomationType = AssetAutomationType.GenerateImageExtraction,
        AssetAutomationStatus = AssetAutomationStatus.OptedIn
    },
    new Campaign.Types.AssetAutomationSetting
    {
        AssetAutomationType = AssetAutomationType.FinalUrlExpansionTextAssetAutomation,
        AssetAutomationStatus = AssetAutomationStatus.OptedIn
    },
    new Campaign.Types.AssetAutomationSetting
    {
        AssetAutomationType = AssetAutomationType.TextAssetAutomation,
        AssetAutomationStatus = AssetAutomationStatus.OptedIn
    },
    new Campaign.Types.AssetAutomationSetting
    {
        AssetAutomationType = AssetAutomationType.GenerateEnhancedYoutubeVideos,
        AssetAutomationStatus = AssetAutomationStatus.OptedIn
    },
    new Campaign.Types.AssetAutomationSetting
    {
        AssetAutomationType = AssetAutomationType.GenerateImageEnhancement,
        AssetAutomationStatus = AssetAutomationStatus.OptedIn
    },
});

PHP

This example is not yet available in PHP; you can take a look at the other languages.

Python

# Configures the optional opt-in/out status for asset automation settings.
for asset_automation_type_enum in [
    client.enums.AssetAutomationTypeEnum.GENERATE_IMAGE_EXTRACTION,
    client.enums.AssetAutomationTypeEnum.FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION,
    client.enums.AssetAutomationTypeEnum.TEXT_ASSET_AUTOMATION,
    client.enums.AssetAutomationTypeEnum.GENERATE_ENHANCED_YOUTUBE_VIDEOS,
    client.enums.AssetAutomationTypeEnum.GENERATE_IMAGE_ENHANCEMENT,
]:
    asset_automattion_setting: Campaign.AssetAutomationSetting = (
        client.get_type("Campaign").AssetAutomationSetting()
    )
    asset_automattion_setting.asset_automation_type = (
        asset_automation_type_enum
    )
    asset_automattion_setting.asset_automation_status = (
        client.enums.AssetAutomationStatusEnum.OPTED_IN
    )
    campaign.asset_automation_settings.append(asset_automattion_setting)

Ruby

# Configures the optional opt-in/out status for asset automation settings.
c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
  aas.asset_automation_type = :GENERATE_IMAGE_EXTRACTION
  aas.asset_automation_status = :OPTED_IN
end
c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
  aas.asset_automation_type = :FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION
  aas.asset_automation_status = :OPTED_IN
end
c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
  aas.asset_automation_type = :TEXT_ASSET_AUTOMATION
  aas.asset_automation_status = :OPTED_IN
end
c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
  aas.asset_automation_type = :GENERATE_ENHANCED_YOUTUBE_VIDEOS
  aas.asset_automation_status = :OPTED_IN
end
c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
  aas.asset_automation_type = :GENERATE_IMAGE_ENHANCEMENT
  aas.asset_automation_status = :OPTED_IN
end.rb