植入酒店广告的第一步是制作酒店广告系列。在制作酒店广告系列时,您需要设置其预算、出价策略和 Hotel Ads Center 账号 ID。
设置酒店广告系列的具体步骤如下:
- 将广告系列的
advertising_channel_type设置为HOTEL。 - 创建
HotelSettingInfo,设置其hotel_center_id,然后将其添加到广告系列中。 - 为该广告系列创建
PercentCpc出价策略。如需详细了解出价策略和出价设置,请参阅出价概览。
以下代码演示了这些步骤。
Java
private void runExample( GoogleAdsClient googleAdsClient, long customerId, long hotelCenterAccountId, long cpcBidCeilingMicroAmount) { // Creates a budget to be used by the campaign that will be created below. String budgetResourceName = addCampaignBudget(googleAdsClient, customerId); // Creates a hotel campaign. String campaignResourceName = addHotelCampaign( googleAdsClient, customerId, budgetResourceName, hotelCenterAccountId, cpcBidCeilingMicroAmount); // Creates a hotel ad group. String adGroupResourceName = addHotelAdGroup(googleAdsClient, customerId, campaignResourceName); // Creates a hotel ad group ad. addHotelAdGroupAd(googleAdsClient, customerId, adGroupResourceName); }
C#
public void Run(GoogleAdsClient client, long customerId, long hotelCenterAccountId, long cpcBidCeilingMicroAmount) { try { // Create a budget to be used by the campaign that will be created below. string budgetResourceName = AddCampaignBudget(client, customerId); // Create a hotel campaign. string campaignResourceName = AddHotelCampaign(client, customerId, budgetResourceName, hotelCenterAccountId, cpcBidCeilingMicroAmount); // Create a hotel ad group. string adGroupResourceName = AddHotelAdGroup(client, customerId, campaignResourceName); // Create a hotel ad group ad. AddHotelAdGroupAd(client, customerId, adGroupResourceName); } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
private static function addHotelCampaign( GoogleAdsClient $googleAdsClient, int $customerId, string $budgetResourceName, int $hotelCenterAccountId, int $cpcBidCeilingMicroAmount ) { // Creates a campaign. $campaign = new Campaign([ 'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(), // Configures settings related to hotel campaigns including advertising channel type // and hotel setting info. 'advertising_channel_type' => AdvertisingChannelType::HOTEL, 'hotel_setting' => new HotelSettingInfo(['hotel_center_id' => $hotelCenterAccountId]), // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. 'status' => CampaignStatus::PAUSED, // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can be used // for hotel campaigns. 'percent_cpc' => new PercentCpc([ 'cpc_bid_ceiling_micros' => $cpcBidCeilingMicroAmount ]), // Sets the budget. 'campaign_budget' => $budgetResourceName, // Configures the campaign network options. Only Google Search is allowed for // hotel campaigns. 'network_settings' => new NetworkSettings([ 'target_google_search' => true, ]), // Declare whether or not this campaign serves political ads targeting the EU. 'contains_eu_political_advertising' => EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING ]); // Creates a campaign operation. $campaignOperation = new CampaignOperation(); $campaignOperation->setCreate($campaign); // Issues a mutate request to add campaigns. $campaignServiceClient = $googleAdsClient->getCampaignServiceClient(); $response = $campaignServiceClient->mutateCampaigns( MutateCampaignsRequest::build($customerId, [$campaignOperation]) ); /** @var Campaign $addedCampaign */ $addedCampaign = $response->getResults()[0]; printf( "Added a hotel campaign with resource name '%s'.%s", $addedCampaign->getResourceName(), PHP_EOL ); return $addedCampaign->getResourceName(); }