创建商品库广告

本文介绍了创建商品库广告（旧称商品来源为商品库的视频购物广告）的步骤。

注意
商品库广告目前对于商业类的移动应用广告主为白名单功能。若您为商业类的移动应用广告主且需使用此功能，请联系您的 TikTok 销售代表。若您是商业类的网络广告主，您已自动拥有该功能的权限。

步骤

1. 创建推广系列

使用/campaign/create/接口创建一个推广系列。需确保满足以下要求：

设置	要求	参数	如何设置该参数
推广目标	商品销量	`objective_type`	`PRODUCT_SALES`
Smart+ 推广系列	未启用不支持使用/campaign/spc/create/创建启用 Smart+ 推广系列设置的视频购物推广系列。	/	/
iOS 14 专属推广系列	未启用或启用	`campaign_type`	以下任意值： `REGULAR_CAMPAIGN`或不传入 `IOS14_CAMPAIGN`
		`app_id`	`campaign_type`设置为`REGULAR_CAMPAIGN`或未传入`campaign_type`时，不传入本字段。 `campaign_type`设置为`IOS14_CAMPAIGN`时，指定一个 iOS 应用的 ID。若想获取广告账户下的应用列表，需使用/app/list/。
		`campaign_app_profile_page_state`	不传入
商品来源（商品数据源）	商品库	`campaign_product_source`	`CATALOG`
特殊广告分类（可选）	需申请白名单才可启用	`special_industries`	传入合法值，或不传入注意：在推广系列商品来源为商品库的购物广告中使用特殊广告分类目前为白名单功能。如需使用这些功能，请联系您的 TikTok 销售代表。
推广系列预算优化	需申请白名单才可启用	`budget_optimize_on`	以下任意值： `false` 或不传入 `true` 注意：在商品来源为商品库的视频购物广告中使用推广系列预算优化目前为白名单功能。如需使用此功能，请联系您的 TikTok 销售代表。
推广系列预算类型	以下任意类型：日预算动态日预算（需启用推广系列预算优化）总预算不限预算	`budget_mode`	以下任意值： `BUDGET_MODE_DAY` `BUDGET_MODE_DYNAMIC_DAILY_BUDGET` （仅支持`budget_optimize_on`设置为`true`时使用） `BUDGET_MODE_TOTAL` `BUDGET_MODE_INFINITE`

示例

请求

(code curl http)
curl --location  --request POST 'https://business-api.tiktok.com/open_api/v1.3/campaign/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "objective_type": "PRODUCT_SALES",
    "campaign_product_source":"CATALOG",
    "campaign_name": "{{campaign_name}}",
    "budget_mode": "BUDGET_MODE_TOTAL",
    "budget": {{budget}}
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "operation_status": "ENABLE",
        "roas_bid": 0,
        "budget_mode": "BUDGET_MODE_TOTAL",
        "advertiser_id": "{{advertiser_id}}",
        "campaign_app_profile_page_state": "UNSET",
        "objective_type": "PRODUCT_SALES",
        "campaign_type": "REGULAR_CAMPAIGN",
        "modify_time": "{{modify_time}}",
        "campaign_product_source": "CATALOG",
        "is_search_campaign": false,
        "budget": {{budget}},
        "objective": "LANDING_PAGE",
        "campaign_id": "{{campaign_id}}",
        "is_new_structure": true,
        "campaign_name": "{{campaign_name}}",
        "deep_bid_type": null,
        "is_smart_performance_campaign": false,
        "create_time": "{{create_time}}",
        "secondary_status": "CAMPAIGN_STATUS_ENABLE"
    }
}
(/code)

2. 创建和管理商品库

使用商品库接口或 TikTok 商务中心创建、管理商品库。 * 商品库接口: 所有商品库接口，请查看这里。

使用/catalog/create/接口创建一个电商商品库。
使用/catalog/product/upload/（JSON 结构）、/catalog/product/file/ （CSV 模版）或 /catalog/feed/create/（在线数据更新源）上传商品至商品库。
使用/catalog/product/log/ 接口检查商品操作结果。
传入从步骤 ii. 获取的 feed_log_id。若返回的warn_affected_products的值非空，则需查看问题详情，并返回步骤 ii. 重新上传商品。
（可选步骤）使用 /catalog/set/create/ 接口创建电商商品系列。
若您想在广告层级从商品系列中选择商品，需创建商品系列。否则，可跳过此步骤。
（可选步骤）使用/bc/member/invite/接口邀请成员加入商务中心，并授予管理员权限。
您可以同时为受邀成员指定advertiser_role。
（可选步骤）使用/bc/asset/assign/接口将商品库共享给商务中心成员，并授予商品库管理权限。
请确保将asset_type字段设置为CATALOG，且将catalog_role字段设置为 ADMIN。

TikTok 商务中心 1. 在商务中心中创建一个商品库。
具体指南请查看在TikTok 商务中心管理商品库。 2. 将您的产品上传至商品库。 3. （可选步骤）邀请成员加入商务中心，并授予管理员权限。
具体指南请查看在 TikTok 商务中心管理用户。 4. （可选步骤）选择要分享的广告主账户，将成员添加至账户并授予管理员权限。 5. （可选步骤）将商品库共享给商务中心成员，并授予商品库管理权限。
具体指南请查看在TikTok 商务中心管理商品库中的与成员共享商品库部分。

3. 创建广告组

使用 /adgroup/create/ 接口创建一个广告组。需确保满足以下要求：

设置	要求	参数	如何设置该参数
购物广告类型	视频购物广告	`shopping_ads_type`	`VIDEO`
认证身份（广告发布身份）	未启用	`identity_type` `identity_id` `identity_authorized_bc_id`	不传入
商品来源（商品数据源）	商品库	`product_source`	`CATALOG`
		`catalog_id` `catalog_authorized_bc_id`	传入合法值。若想了解如何获取商品库 ID，需遵循创建和管理商品库中的步骤。
		`store_id` `store_authorized_bc_id`	不传入
推广对象（优化位置）	落地页或应用	`promotion_type`	以下任意值： `WEBSITE` `APP_ANDRIOD` `APP_IOS`
推广的网站	优化位置为落地页且优化目标为转化或价值时需指定优化位置为落地页且优化目标为点击或落地页浏览量，或优化位置为应用时无需指定	`pixel_id` `optimization_event`	`promotion_type` 设置为 `WEBSITE` 且 `optimization_goal` 设置为 `CONVERT` 或 `VALUE`时，需传入合法值。若想获取广告账号下的 Pixel，需使用/pixel/list/。以下场景下不传入： `promotion_type` 设置为 `APP_ANDRIOD` 或 `APP_IOS`。 `promotion_type` 设置为 `WEBSITE` 且 `optimization_goal` 设置为 `CLICK` 或 `TRAFFIC_LANDING_PAGE_VIEW`。
推广的应用	优化位置为应用时需指定优化位置为落地页时无需指定	`app_id`	`promotion_type`设置为`APP_ANDRIOD` 或`APP_IOS`时传入合法值。若想获取广告账户下的应用列表，需使用 /app/list/。 `promotion_type` 设置为 `WEBSITE` 时不传入。
推广的应用	优化位置为应用时需指定优化位置为落地页时无需指定	`operating_systems`	若您通过`app_id`指定了安卓应用，需将本字段设置为 `["ANDROID"]`。若您通过`app_id`指定了 iOS 应用，需将本字段设置为 `["IOS"]`。
版位（广告位）	以下任意选项：自动广告位编辑广告位，且版位仅为 TikTok	`placement_type` `placements`	以下任意设置： `placement_type` 设置为`PLACEMENT_TYPE_AUTOMATIC`。 `placement_type`设置为`PLACEMENT_TYPE_NORMAL`，且`placements` 设置为 `["PLACEMENT_TIKTOK"]`。
包含搜索结果	未启用	`search_result_enabled`	`false` 或不传入
视频共享	启用	`share_disabled`	`false` 或不传入
Pangle 媒体屏蔽列表	未启用	`blocked_pangle_app_ids`	不传入
受众定向已保存受众	未启用	`saved_audience_id`	不传入
受众定向自动定向	未启用	`auto_targeting_enabled`	不传入
受众定向受众	以下任意选项：定向更广泛的受众：定向更广泛的受众，即使他们还没有和商品有过互动。对受众再营销：将商品推广给已经与之有过互动的人。若您选择对受众再营销，需确保商品库已绑定事件源。这将帮助你更精确地定向与你的商品互动过的用户。注意：若推广系列层级启用了iOS 14 专属推广系列，则不支持选择对受众再营销。	`shopping_ads_retargeting_type` `shopping_ads_retargeting_actions_days` `included_custom_actions` `excluded_custom_actions` `shopping_ads_retargeting_custom_audience_relation`	传入合法值。若想定向更广泛的受众，需将 `shopping_ads_retargeting_type` 设置为 `OFF`。若想若想对受众再营销，需将`shopping_ads_retargeting_type` 设置为`LAB1`，`LAB2` 或 `LAB3`，并传入其他相关参数。您需确保商品库（`catalog_id`）已绑定事件源。否则，将出现报错。若想确认商品库是否已绑定事件源，可使用/catalog/eventsource_bind/get/。若想将事件源与商品库绑定，可使用/catalog/eventsource/bind/。注意：若您在推广系列层级将`campaign_type` 设置为 `IOS14_CAMPAIGN`，则不支持将`shopping_ads_retargeting_type` 设置为 `LAB1`，`LAB2`或`LAB3`。
受众定向人群属性 - 消费能力	未启用	`spending_power`	不传入
受众定向受众智能受众	未启用	`smart_audience_enabled`	不传入
受众定向兴趣与行为智能型兴趣和行为	未启用	`smart_interest_behavior_enabled`	不传入
受众定向 Pangle 流量包	未启用	`included_pangle_audience_package_ids` `excluded_pangle_audience_package_ids`	不传入
受众定向定向扩量	未启用	`targeting_expansion`	不传入
内容相关定向	未启用	`contextual_tag_ids`	不传入
内容排除库存筛选	需申请白名单才可启用，仅支持编辑广告位，且广告位仅为 TikTok	`brand_safety_type`	若 `placement_type` 设置为`PLACEMENT_TYPE_NORMAL`，且 `placements` 设置为 `["PLACEMENT_TIKTOK"]`，您可传入合法值（`EXPANDED_INVENTORY`，`STANDARD_INVENTORY`或 `LIMITED_INVENTORY`），或省略该字段。注意：在商品来源为商品库的视频购物广告中使用 TikTok 库存筛选目前为白名单功能。如需使用此功能，请联系您的 TikTok 销售代表。
内容排除库存筛选	需申请白名单才可启用，仅支持编辑广告位，且广告位仅为 TikTok	`brand_safety_partner`	不传入
内容排除类别排除	未启用	`category_exclusion_ids`	不传入
内容排除行业敏感内容控制	未启用	`vertical_sensitivity_id`	不传入
优化目标	优化位置为应用时使用以下任意类型：点击安装应用内事件目标页面访问（需申请白名单）价值	`optimization_goal`	`promotion_type` 设置为 `APP_ANDRIOD` 或 `APP_IOS`时，使用以下任意值： `CLICK` `INSTALL` 若想使用`INSTALL`，需确保所指定的应用已设置第三方监测。您可以使用/app/info/检查应用是否已设置第三方监测（`tracking_url`）。若想为现有应用添加第三方监测，可使用/app/update/。若想了解如何从第三方合作伙伴获取监测链接，可查看移动合作伙伴 (MMP) 跟踪。 `IN_APP_EVENT`（需指定`optimization_event`）若想使用`IN_APP_EVENT`，需确保已为您的广告账号设置移动测量合作伙伴。若想了解相关步骤，可查看如何针对视频购物广告设置你的移动测量合作伙伴。 `DESTINATION_VISIT` 若想了解如何使用商品销量下的优化目标目标页面访问，可查看优化视频购物广告中的目标页面访问。 `VALUE` （需将`optimization_event` 设置为 `ACTIVE_PAY`）若想了解如何使用商品销量下的优化目标价值，可查看开启价值优化。注意：优化目标目标页面访问（`DESTINATION_VISIT`）目前为白名单功能。如需使用此功能，请联系您的 TikTok 销售代表。
优化目标	优化位置为落地页时使用以下任意类型：点击转化落地页浏览量（需申请白名单）价值	`optimization_goal`	`promotion_type`设置为`WEBSITE`时，使用以下任意值： `CLICK` `CONVERT` （需设置 `pixel_id` 和 `optimization_event` ） `TRAFFIC_LANDING_PAGE_VIEW` 若想了解如何使用商品销量下的优化目标落地页浏览量，可查看优化视频购物广告中的落地页浏览量。 `VALUE`（需设置`pixel_id`，且将`optimization_event` 设置为 `SHOPPING`）若想了解如何使用商品销量下的优化目标价值，可查看开启价值优化。注意：在购物广告中使用优化目标落地页浏览量目前为白名单功能。如需使用此功能，请联系您的 TikTok 销售代表。
频次上限	未启用	`frequency` `frequency_schedule`	不传入
竞价策略	优化目标为点击、安装、应用内事件、目标页面访问、转化或落地页浏览量时，可设置为最大投放量或成本上限。优化目标为总收入时，可设置为最高总收入或最低 ROAS。	`bid_type` `bid_price` `conversion_bid_price` `deep_bid_type` `roas_bid`	`optimization_goal` 设置为 `CLICK`，`INSTALL`， `IN_APP_EVENT`，`DESTINATION_VISIT`， `CONVERT` 或 `TRAFFIC_LANDING_PAGE_VIEW`时：需将 `bid_type` 设置为 `BID_TYPE_CUSTOM` 或 `BID_TYPE_NO_BID`。不可传入`deep_bid_type` 和 `roas_bid`。 `optimization_goal` 设置为 `INSTALL`，`IN_APP_EVENT`， `DESTINATION_VISIT`，`CONVERT` 或`TRAFFIC_LANDING_PAGE_VIEW`，且`bid_type` 设置为`BID_TYPE_CUSTOM`时，需同时传入`conversion_bid_price`。 `optimization_goal` 设置为`CLICK`且 `bid_type` 设置为 `BID_TYPE_CUSTOM`时，需同时传入 `bid_price`。 `optimization_goal` 设置为`VALUE`时：需将 `deep_bid_type` 设置为 `VO_MIN_ROAS` 或 `VO_HIGHEST_VALUE`，且同时将 `bid_type` 设置为 `BID_TYPE_NO_BID`。不可同时传入 `conversion_bid_price` 和 `bid_price`。若 `deep_bid_type` 设置为 `VO_MIN_ROAS`，还需同时传入`roas_bid`。
归因设置	在具体场景中选择对应支持的归因设置	`click_attribution_window` `view_attribution_window` `attribution_event_count`	若想了解不同场景下支持的归因设置，请查看归因窗口期和事件统计方式 - 商品销量。
计费事件（计费点）	若优化目标为点击数，计费事件需为 CPC。若优化目标为安装、应用内事件、目标页面访问、转化、落地页浏览量或价值，计费事件需为 oCPM。	`billing_event`	`optimization_goal` 为 `CLICK`时，本字段需设置为`CPC`。 `optimization_goal` 为 `INSTALL`，`IN_APP_EVENT`，`DESTINATION_VISIT`， `CONVERT` ，`TRAFFIC_LANDING_PAGE_VIEW`或`VALUE`时，本字段需设置为`OCPM`。
投放速度	若竞价策略设置为成本上限，支持将投放速度设置为标准或加速。若竞价策略设置为最大投放量、最高总收入或最低 ROAS，仅支持将投放速度设置为标准。	`pacing`	`bid_type` 为 `BID_TYPE_CUSTOM`时，可将 `pacing` 设置为 `PACING_MODE_SMOOTH` 或 `PACING_MODE_FAST`。 `bid_type` 为 `BID_TYPE_NO_BID`时，仅支持将 `pacing` 设置为 `PACING_MODE_SMOOTH`。
程序化创意	未启用	`creative_material_mode`	不传入
拆分对比测试	未启用视频购物广告组不支持用于/split_test/create/创建拆分对比测试。	/	/

示例

根据您对优化位置和优化目标的偏好，您可以使用以下任意代码示例，创建商品库广告组。

优化位置设置为应用（且不对受众再营销）

优化目标设置为点击

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/adgroup/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "campaign_id": "{{campaign_id}}",
    "adgroup_name": "{{adgroup_name}}",
    "shopping_ads_type": "VIDEO",
    "product_source": "CATALOG",
    "catalog_id": "{{catalog_id}}",
    "catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
    "promotion_type": "APP_ANDROID",
    "app_id":"{{app_id}}",
    "placement_type": "PLACEMENT_TYPE_NORMAL",
    "placements": ["PLACEMENT_TIKTOK"],
    "location_ids": ["6252001"],
    "shopping_ads_retargeting_type":"OFF",
    "operating_systems":["ANDROID"],
    "budget_mode": "BUDGET_MODE_TOTAL",
    "budget": {{budget}},
    "schedule_type": "SCHEDULE_START_END",
    "schedule_start_time": "{{schedule_start_time}}",
    "schedule_end_time": "{{chedule_end_time}}",
    "optimization_goal": "CLICK",
    "bid_type": "BID_TYPE_CUSTOM",
    "bid_price": {{bid_price}},
    "billing_event": "CPC",
    "pacing": "PACING_MODE_SMOOTH"
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "adgroup_app_profile_page_state": null,
        "ios14_quota_type": "UNOCCUPIED",
        "schedule_start_time": "{{schedule_start_time}}",
        "schedule_type": "SCHEDULE_START_END",
        "bid_price": {{bid_price}},
        "placements": [
            "PLACEMENT_TIKTOK"
        ],
        "excluded_audience_ids": [],
        "languages": [],
        "shopping_ads_type": "VIDEO",
        "rf_estimated_frequency": null,
        "optimization_event": "ACTIVE",
        "deep_bid_type": null,
        "interest_keyword_ids": [],
        "secondary_status": "ADGROUP_STATUS_CREATE",
        "modify_time": "{{modify_time}}",
        "optimization_goal": "CLICK",
        "is_hfss": false,
        "adgroup_name": "{{adgroup_nam}}",
        "creative_material_mode": "CATALOG_SALES",
        "brand_safety_type": "NO_BRAND_SAFETY",
        "shopping_ads_retargeting_type": "OFF",
        "create_time": "{{create_time}}",
        "actions": [],
        "budget": {{budget}},
        "comment_disabled": false,
        "interest_category_ids": [],
        "scheduled_budget": 0,
        "bid_type": "BID_TYPE_CUSTOM",
        "device_price_ranges": null,
        "audience_ids": [],
        "category_exclusion_ids": [],
        "pacing": "PACING_MODE_SMOOTH",
        "brand_safety_partner": null,
        "app_download_url": "{{app_download_url}}",
        "skip_learning_phase": false,
        "location_ids": [
            "6252001"
        ],
        "smart_audience_enabled": null,
        "pixel_id": null,
        "secondary_optimization_event": null,
        "category_id": "0",
        "operation_status": "ENABLE",
        "rf_purchased_type": null,
        "purchased_impression": null,
        "campaign_name": "{{campaign_name}}",
        "is_new_structure": true,
        "campaign_id": "{{campaign_id}}",
        "schedule_infos": null,
        "operating_systems": [
            "ANDROID"
        ],
        "billing_event": "CPC",
        "video_download_disabled": false,
        "adgroup_id": "{{adgroup_id}}",
        "dayparting": "111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111",
        "delivery_mode": null,
        "frequency": null,
        "app_type": "APP_ANDROID",
        "network_types": [],
        "conversion_bid_price": 0,
        "statistic_type": null,
        "app_id": "{{app_id}}",
        "budget_mode": "BUDGET_MODE_TOTAL",
        "conversion_window": null,
        "deep_cpa_bid": 0,
        "feed_type": null,
        "keywords": null,
        "purchased_reach": null,
        "catalog_id": "{{catalog_id}}",
        "package": "{{package}}",
        "catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
        "age_groups": null,
        "auto_targeting_enabled": false,
        "frequency_schedule": null,
        "placement_type": "PLACEMENT_TYPE_NORMAL",
        "schedule_end_time": "{{schedule_end_time}}",
        "product_source": "CATALOG",
        "promotion_type": "APP_ANDROID",
        "share_disabled": false,
        "gender": "GENDER_UNLIMITED",
        "rf_estimated_cpr": null,
        "advertiser_id": "{{advertiser_id}}",
        "next_day_retention": null,
        "inventory_filter_enabled": false,
        "smart_interest_behavior_enabled": null,
        "isp_ids": [],
        "is_smart_performance_campaign": false,
        "bid_display_mode": "CPMV",
        "search_result_enabled": false
    }
}
(/code)

优化目标设置为安装

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/adgroup/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{dvertiser_id}}",
    "campaign_id": "{{campaign_id}}",
    "adgroup_name": "{{adgroup_name}}",
    "shopping_ads_type": "VIDEO",
    "product_source": "CATALOG",
    "catalog_id": "{{catalog_id}}",
    "catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
    "promotion_type": "APP_ANDROID",
    "app_id":"{{app_id}}",
    "placement_type": "PLACEMENT_TYPE_NORMAL",
    "placements": ["PLACEMENT_TIKTOK"],
    "location_ids": ["6252001"],
    "shopping_ads_retargeting_type":"OFF",
    "operating_systems":["ANDROID"],
    "budget_mode": "BUDGET_MODE_TOTAL",
    "budget": {{budget}},
    "schedule_type": "SCHEDULE_START_END",
    "schedule_start_time": "{{schedule_start_time}}",
    "schedule_end_time": "{{schedule_end_time}}",
    "optimization_goal": "INSTALL",
    "bid_type": "BID_TYPE_CUSTOM",
    "conversion_bid_price": {{conversion_bid_price}},
    "billing_event": "OCPM",
    "pacing": "PACING_MODE_SMOOTH"
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "keywords": null,
        "app_id": "{{app_id}}",
        "actions": [],
        "age_groups": null,
        "operating_systems": [
            "ANDROID"
        ],
        "adgroup_id": "{{adgroup_id}}",
        "delivery_mode": null,
        "share_disabled": false,
        "deep_cpa_bid": 0,
        "location_ids": [
            "6252001"
        ],
        "is_smart_performance_campaign": false,
        "bid_type": "BID_TYPE_CUSTOM",
        "audience_ids": [],
        "smart_audience_enabled": null,
        "brand_safety_partner": null,
        "budget_mode": "BUDGET_MODE_TOTAL",
        "excluded_audience_ids": [],
        "deep_bid_type": null,
        "budget": {{budget}},
        "placement_type": "PLACEMENT_TYPE_NORMAL",
        "is_hfss": false,
        "video_download_disabled": false,
        "smart_interest_behavior_enabled": null,
        "pacing": "PACING_MODE_SMOOTH",
        "purchased_impression": null,
        "isp_ids": [],
        "category_id": "0",
        "catalog_id": "{{catalog_id}}",
        "bid_display_mode": "CPMV",
        "conversion_window": null,
        "bid_price": 0,
        "next_day_retention": null,
        "adgroup_name": "{{adgroup_name}}",
        "pixel_id": null,
        "campaign_name": "{{campaign_name}}",
        "frequency_schedule": null,
        "creative_material_mode": "CATALOG_SALES",
        "languages": [],
        "device_price_ranges": null,
        "adgroup_app_profile_page_state": null,
        "brand_safety_type": "NO_BRAND_SAFETY",
        "schedule_infos": null,
        "feed_type": null,
        "conversion_bid_price": {{conversion_bid_price}}},
        "secondary_status": "ADGROUP_STATUS_CREATE",
        "schedule_type": "SCHEDULE_START_END",
        "optimization_event": "ACTIVE",
        "catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
        "campaign_id": "{{campaign_id}}",
        "category_exclusion_ids": [],
        "network_types": [],
        "attribution_event_count": "ONCE",
        "statistic_type": null,
        "frequency": null,
        "shopping_ads_retargeting_type": "OFF",
        "interest_category_ids": [],
        "app_type": "APP_ANDROID",
        "schedule_end_time": "{{schedule_end_tim}}",
        "rf_estimated_frequency": null,
        "shopping_ads_type": "VIDEO",
        "promotion_type": "APP_ANDROID",
        "advertiser_id": "{{advertiser_id}}",
        "placements": [
            "PLACEMENT_TIKTOK"
        ],
        "auto_targeting_enabled": false,
        "schedule_start_time": "{{schedule_start_time}}",
        "modify_time": "{{modify_time}}",
        "skip_learning_phase": true,
        "product_source": "CATALOG",
        "rf_estimated_cpr": null,
        "secondary_optimization_event": null,
        "package": "{{package}}",
        "scheduled_budget": 0,
        "app_download_url": "{{app_download_url}}",
        "rf_purchased_type": null,
        "is_new_structure": true,
        "click_attribution_window": "SEVEN_DAYS",
        "search_result_enabled": false,
        "purchased_reach": null,
        "gender": "GENDER_UNLIMITED",
        "inventory_filter_enabled": false,
        "create_time": "{{create_time}}",
        "optimization_goal": "INSTALL",
        "operation_status": "ENABLE",
        "ios14_quota_type": "UNOCCUPIED",
        "view_attribution_window": "ONE_DAY",
        "comment_disabled": false,
        "interest_keyword_ids": [],
        "dayparting": "111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111",
        "billing_event": "OCPM"
    }
}
(/code)

优化目标设置为应用内事件

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/adgroup/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "campaign_id": "{{campaign_id}}",
    "adgroup_name": "{{adgroup_name}}",
    "shopping_ads_type": "VIDEO",
    "product_source": "CATALOG",
    "catalog_id": "{{catalog_id}}",
    "catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
    "promotion_type": "APP_ANDROID",
    "app_id":"{{app_id}}",
    "placement_type": "PLACEMENT_TYPE_NORMAL",
    "placements": ["PLACEMENT_TIKTOK"],
    "location_ids": ["6252001"],
    "shopping_ads_retargeting_type":"OFF",
    "operating_systems":["ANDROID"],
    "budget_mode": "BUDGET_MODE_TOTAL",
    "budget": {{budget}},
    "schedule_type": "SCHEDULE_START_END",
    "schedule_start_time": "{{schedule_start_time}}",
    "schedule_end_time": "{{schedule_end_time}}",
    "optimization_goal": "IN_APP_EVENT",
    "optimization_event": "COMPLETE_TUTORIAL",
    "bid_type": "BID_TYPE_CUSTOM",
    "conversion_bid_price": {{conversion_bid_price}},
    "billing_event": "OCPM",
    "pacing": "PACING_MODE_SMOOTH"
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "optimization_event": "COMPLETE_TUTORIAL",
        "click_attribution_window": "SEVEN_DAYS",
        "shopping_ads_type": "VIDEO",
        "purchased_impression": null,
        "keywords": null,
        "ios14_quota_type": "UNOCCUPIED",
        "catalog_id": "{{catalog_id}}",
        "brand_safety_partner": null,
        "gender": "GENDER_UNLIMITED",
        "interest_category_ids": [],
        "audience_ids": [],
        "operation_status": "ENABLE",
        "conversion_window": null,
        "rf_estimated_cpr": null,
        "comment_disabled": false,
        "conversion_bid_price": {{conversion_bid_price}},
        "actions": [],
        "search_result_enabled": false,
        "is_new_structure": true,
        "languages": [],
        "placement_type": "PLACEMENT_TYPE_NORMAL",
        "schedule_start_time": "{{schedule_start_time}}",
        "operating_systems": [
            "ANDROID"
        ],
        "package": "{{package}}",
        "rf_purchased_type": null,
        "inventory_filter_enabled": false,
        "secondary_status": "ADGROUP_STATUS_CREATE",
        "is_hfss": false,
        "purchased_reach": null,
        "attribution_event_count": "ONCE",
        "smart_audience_enabled": null,
        "skip_learning_phase": true,
        "pacing": "PACING_MODE_SMOOTH",
        "create_time": "{{create_time}}",
        "product_source": "CATALOG",
        "rf_estimated_frequency": null,
        "auto_targeting_enabled": false,
        "category_id": "0",
        "schedule_type": "SCHEDULE_START_END",
        "share_disabled": false,
        "video_download_disabled": false,
        "modify_time": "{{modify_time}}",
        "shopping_ads_retargeting_type": "OFF",
        "next_day_retention": null,
        "campaign_name": "{{campaign_name}}",
        "bid_price": 0,
        "promotion_type": "APP_ANDROID",
        "location_ids": [
            "6252001"
        ],
        "dayparting": "111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111",
        "interest_keyword_ids": [],
        "creative_material_mode": "CATALOG_SALES",
        "placements": [
            "PLACEMENT_TIKTOK"
        ],
        "network_types": [],
        "bid_display_mode": "CPMV",
        "device_price_ranges": null,
        "campaign_id": "{{campaign_id}}",
        "is_smart_performance_campaign": false,
        "adgroup_id": "{{adgroup_id}}",
        "feed_type": null,
        "adgroup_name": "{{adgroup_name}}",
        "bid_type": "BID_TYPE_CUSTOM",
        "optimization_goal": "IN_APP_EVENT",
        "age_groups": null,
        "scheduled_budget": 0,
        "statistic_type": null,
        "adgroup_app_profile_page_state": null,
        "delivery_mode": null,
        "view_attribution_window": "ONE_DAY",
        "budget_mode": "BUDGET_MODE_TOTAL",
        "smart_interest_behavior_enabled": null,
        "excluded_audience_ids": [],
        "isp_ids": [],
        "pixel_id": null,
        "app_id": "{{app_id}}",
        "frequency_schedule": null,
        "schedule_end_time": "{{schedule_end_time}}",
        "billing_event": "OCPM",
        "secondary_optimization_event": null,
        "app_download_url": "{{app_download_url}}",
        "advertiser_id": "{{advertiser_id}}",
        "schedule_infos": null,
        "catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
        "budget": {{budget}},
        "brand_safety_type": "NO_BRAND_SAFETY",
        "frequency": null,
        "category_exclusion_ids": [],
        "app_type": "APP_ANDROID",
        "deep_bid_type": "AEO",
        "deep_cpa_bid": 0
    }
}
(/code)

优化目标设置为目标页面访问

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/adgroup/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "campaign_id": "{{campaign_id}}",
    "adgroup_name": "{{adgroup_name}}",
    "shopping_ads_type": "VIDEO",
    "product_source": "CATALOG",
    "catalog_id": "{{catalog_id}}",
    "catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
    "promotion_type": "APP_ANDROID",
    "app_id":"{{app_id}}",
    "placement_type": "PLACEMENT_TYPE_NORMAL",
    "placements": ["PLACEMENT_TIKTOK"],
    "location_ids": ["6252001"],
    "shopping_ads_retargeting_type":"OFF",
    "operating_systems":["ANDROID"],
    "budget_mode": "BUDGET_MODE_TOTAL",
    "budget": {{budget}},
    "schedule_type": "SCHEDULE_START_END",
    "schedule_start_time": "{{schedule_start_time}}",
    "schedule_end_time": "{{schedule_end_time}}",
    "optimization_goal": "DESTINATION_VISIT",
    "bid_type": "BID_TYPE_CUSTOM",
    "conversion_bid_price": {{conversion_bid_price}},
    "billing_event": "OCPM",
    "pacing": "PACING_MODE_SMOOTH"
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "deep_cpa_bid": 0,
        "interest_category_ids": [],
        "dayparting": "111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111",
        "shopping_ads_retargeting_type": "OFF",
        "audience_ids": [],
        "network_types": [],
        "app_type": "APP_ANDROID",
        "placement_type": "PLACEMENT_TYPE_NORMAL",
        "shopping_ads_type": "VIDEO",
        "create_time": "{{create_time}}",
        "search_result_enabled": false,
        "auto_targeting_enabled": false,
        "isp_ids": [],
        "frequency_schedule": null,
        "secondary_optimization_event": null,
        "bid_price": 0,
        "purchased_impression": null,
        "bid_type": "BID_TYPE_CUSTOM",
        "optimization_event": "DESTINATION_VISIT",
        "share_disabled": false,
        "device_price_ranges": null,
        "frequency": null,
        "video_download_disabled": false,
        "schedule_type": "SCHEDULE_START_END",
        "app_download_url": "{{app_download_url}}",
        "actions": [],
        "campaign_name": "{{campaign_name}}",
        "pacing": "PACING_MODE_SMOOTH",
        "bid_display_mode": "CPMV",
        "comment_disabled": false,
        "delivery_mode": null,
        "operating_systems": [
            "ANDROID"
        ],
        "modify_time": "{{modify_time}}",
        "product_source": "CATALOG",
        "catalog_id": "{{catalog_id}}",
        "schedule_start_time": "{{schedule_start_time}}",
        "catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
        "campaign_id": "{{campaign_id}}",
        "excluded_audience_ids": [],
        "adgroup_name": "{{adgroup_name}}",
        "next_day_retention": null,
        "smart_audience_enabled": null,
        "brand_safety_partner": null,
        "adgroup_id": "{{adgroup_id}}",
        "age_groups": null,
        "inventory_filter_enabled": false,
        "purchased_reach": null,
        "deep_bid_type": null,
        "rf_purchased_type": null,
        "click_attribution_window": "SEVEN_DAYS",
        "rf_estimated_cpr": null,
        "conversion_window": null,
        "location_ids": [
            "6252001"
        ],
        "statistic_type": null,
        "keywords": null,
        "schedule_end_time": "{{schedule_end_time}}",
        "is_hfss": false,
        "ios14_quota_type": "UNOCCUPIED",
        "is_smart_performance_campaign": false,
        "is_new_structure": true,
        "optimization_goal": "DESTINATION_VISIT",
        "rf_estimated_frequency": null,
        "budget": {{budget}},
        "conversion_bid_price": {{conversion_bid_price}},
        "gender": "GENDER_UNLIMITED",
        "languages": [],
        "advertiser_id": "{{advertiser_id}}",
        "smart_interest_behavior_enabled": null,
        "view_attribution_window": "ONE_DAY",
        "billing_event": "OCPM",
        "interest_keyword_ids": [],
        "app_id": "{{app_id}}",
        "secondary_status": "ADGROUP_STATUS_CREATE",
        "attribution_event_count": "ONCE",
        "skip_learning_phase": true,
        "category_exclusion_ids": [],
        "placements": [
            "PLACEMENT_TIKTOK"
        ],
        "adgroup_app_profile_page_state": null,
        "pixel_id": null,
        "schedule_infos": null,
        "feed_type": null,
        "brand_safety_type": "NO_BRAND_SAFETY",
        "scheduled_budget": 0,
        "operation_status": "ENABLE",
        "budget_mode": "BUDGET_MODE_TOTAL",
        "category_id": "0",
        "promotion_type": "APP_ANDROID",
        "package": "{{package}}",
        "creative_material_mode": "CATALOG_SALES"
    }
}
(/code)

将优化目标设置为价值

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/adgroup/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "campaign_id": "{{campaign_id}}",
    "adgroup_name": "{{adgroup_name}}",
    "shopping_ads_type": "VIDEO",
    "product_source": "CATALOG",
    "catalog_id": "{{catalog_id}}",
    "catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
    "promotion_type": "APP_ANDROID",
    "app_id":"{{app_id}}",
    "placement_type": "PLACEMENT_TYPE_NORMAL",
    "placements": ["PLACEMENT_TIKTOK"],
    "location_ids": ["6252001"],
    "shopping_ads_retargeting_type":"OFF",
    "operating_systems":["ANDROID"],
    "budget_mode": "BUDGET_MODE_TOTAL",
    "budget": {{budget}},
    "schedule_type": "SCHEDULE_START_END",
    "schedule_start_time": "{{schedule_start_time}}",
    "schedule_end_time": "{{schedule_end_time}}",
    "optimization_goal": "VALUE",
    "optimization_event": "ACTIVE_PAY",
    "secondary_optimization_event":"PURCHASE_ROI",
    "deep_bid_type": "VO_MIN_ROAS",
    "bid_type": "BID_TYPE_NO_BID",
    "roas_bid": {{roas_bid}},
    "billing_event": "OCPM",
    "pacing": "PACING_MODE_SMOOTH"
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "view_attribution_window": "ONE_DAY",
        "actions": [],
        "age_groups": null,
        "click_attribution_window": "SEVEN_DAYS",
        "campaign_name": "{{campaign_name}}",
        "audience_ids": [],
        "create_time": "{{create_time}}",
        "skip_learning_phase": true,
        "brand_safety_partner": null,
        "optimization_goal": "VALUE",
        "inventory_filter_enabled": false,
        "schedule_infos": null,
        "device_price_ranges": null,
        "comment_disabled": false,
        "feed_type": null,
        "modify_time": "{{modify_time}}",
        "category_id": "0",
        "interest_keyword_ids": [],
        "deep_bid_type": "VO_MIN_ROAS",
        "billing_event": "OCPM",
        "is_smart_performance_campaign": false,
        "placements": [
            "PLACEMENT_TIKTOK"
        ],
        "secondary_optimization_event": "PURCHASE_ROI",
        "budget": {{budget}},
        "adgroup_app_profile_page_state": null,
        "app_type": "APP_ANDROID",
        "secondary_status": "ADGROUP_STATUS_CREATE",
        "conversion_bid_price": 0,
        "roas_bid": {{roas_bid}},
        "scheduled_budget": 0,
        "is_new_structure": true,
        "bid_price": 0,
        "pixel_id": null,
        "rf_purchased_type": null,
        "catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
        "location_ids": [
            "6252001"
        ],
        "schedule_start_time": "{{schedule_start_time}}",
        "smart_audience_enabled": null,
        "product_source": "CATALOG",
        "bid_display_mode": "CPMV",
        "optimization_event": "ACTIVE_PAY",
        "next_day_retention": null,
        "keywords": null,
        "shopping_ads_retargeting_type": "OFF",
        "frequency_schedule": null,
        "ios14_quota_type": "UNOCCUPIED",
        "category_exclusion_ids": [],
        "deep_cpa_bid": 0,
        "catalog_id": "{{catalog_id}}",
        "conversion_window": null,
        "network_types": [],
        "purchased_impression": null,
        "creative_material_mode": "CATALOG_SALES",
        "delivery_mode": null,
        "gender": "GENDER_UNLIMITED",
        "promotion_type": "APP_ANDROID",
        "smart_interest_behavior_enabled": null,
        "app_id": "{{app_id}}",
        "rf_estimated_frequency": null,
        "excluded_audience_ids": [],
        "frequency": null,
        "is_hfss": false,
        "app_download_url": "{{app_download_url}}",
        "shopping_ads_type": "VIDEO",
        "pacing": "PACING_MODE_SMOOTH",
        "isp_ids": [],
        "budget_mode": "BUDGET_MODE_TOTAL",
        "video_download_disabled": false,
        "auto_targeting_enabled": false,
        "attribution_event_count": "EVERY",
        "adgroup_name": "{{adgroup_name}}",
        "schedule_type": "SCHEDULE_START_END",
        "campaign_id": "{{campaign_id}}",
        "operating_systems": [
            "ANDROID"
        ],
        "statistic_type": null,
        "package": "{{package}}",
        "schedule_end_time": "{{schedule_end_time}}",
        "dayparting": "111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111",
        "interest_category_ids": [],
        "purchased_reach": null,
        "brand_safety_type": "NO_BRAND_SAFETY",
        "adgroup_id": "{{adgroup_id}}",
        "operation_status": "ENABLE",
        "languages": [],
        "search_result_enabled": false,
        "advertiser_id": "{{advertiser_id}}",
        "share_disabled": false,
        "bid_type": "BID_TYPE_NO_BID",
        "placement_type": "PLACEMENT_TYPE_NORMAL",
        "rf_estimated_cpr": null
    }
}
(/code)

优化位置设置为落地页（且不对受众再营销）

优化目标设置为点击

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/adgroup/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "campaign_id": "{{campaign_id}}",
    "adgroup_name": "{{adgroup_name}}",
    "shopping_ads_type": "VIDEO",
    "product_source": "CATALOG",
    "catalog_id": "{{catalog_id}}",
    "catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
    "promotion_type": "WEBSITE",
    "placement_type": "PLACEMENT_TYPE_NORMAL",
    "placements": ["PLACEMENT_TIKTOK"],
    "location_ids": ["6252001"],
    "shopping_ads_retargeting_type":"OFF",
    "budget_mode": "BUDGET_MODE_TOTAL",
    "budget": {{budget}},
    "schedule_type": "SCHEDULE_START_END",
    "schedule_start_time": "{{schedule_start_time}}",
    "schedule_end_time": "{{schedule_end_time}}",
    "optimization_goal": "CLICK",
    "bid_type": "BID_TYPE_CUSTOM",
    "bid_price": {{bid_price}},
    "billing_event": "CPC",
    "pacing": "PACING_MODE_SMOOTH"
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "keywords": null,
        "app_id": null,
        "actions": [],
        "age_groups": null,
        "operating_systems": [],
        "adgroup_id": "{{adgroup_id}}",
        "delivery_mode": null,
        "share_disabled": false,
        "deep_cpa_bid": 0,
        "location_ids": [
            "6252001"
        ],
        "is_smart_performance_campaign": false,
        "bid_type": "BID_TYPE_CUSTOM",
        "audience_ids": [],
        "smart_audience_enabled": null,
        "brand_safety_partner": null,
        "budget_mode": "BUDGET_MODE_TOTAL",
        "excluded_audience_ids": [],
        "deep_bid_type": null,
        "budget": {{budget}},
        "placement_type": "PLACEMENT_TYPE_NORMAL",
        "is_hfss": false,
        "video_download_disabled": false,
        "smart_interest_behavior_enabled": null,
        "pacing": "PACING_MODE_SMOOTH",
        "purchased_impression": null,
        "isp_ids": [],
        "category_id": "0",
        "catalog_id": "{{catalog_id}}",
        "bid_display_mode": "CPMV",
        "conversion_window": null,
        "bid_price": {{bid_price}},
        "next_day_retention": null,
        "adgroup_name": "{{adgroup_name}}",
        "pixel_id": null,
        "campaign_name": "{{campaign_name}}",
        "frequency_schedule": null,
        "creative_material_mode": "CATALOG_SALES",
        "languages": [],
        "device_price_ranges": null,
        "adgroup_app_profile_page_state": null,
        "brand_safety_type": "NO_BRAND_SAFETY",
        "schedule_infos": null,
        "feed_type": null,
        "conversion_bid_price": 0,
        "secondary_status": "ADGROUP_STATUS_CREATE",
        "schedule_type": "SCHEDULE_START_END",
        "optimization_event": null,
        "catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
        "campaign_id": "{{campaign_id}}",
        "category_exclusion_ids": [],
        "network_types": [],
        "statistic_type": null,
        "frequency": null,
        "shopping_ads_retargeting_type": "OFF",
        "interest_category_ids": [],
        "app_type": null,
        "schedule_end_time": "{{schedule_end_time}}",
        "rf_estimated_frequency": null,
        "shopping_ads_type": "VIDEO",
        "promotion_type": "WEBSITE",
        "advertiser_id": "{{advertiser_id}}",
        "placements": [
            "PLACEMENT_TIKTOK"
        ],
        "auto_targeting_enabled": false,
        "schedule_start_time": "{{schedule_start_time}}",
        "modify_time": "{{modify_time}}",
        "skip_learning_phase": false,
        "product_source": "CATALOG",
        "rf_estimated_cpr": null,
        "secondary_optimization_event": null,
        "scheduled_budget": 0,
        "app_download_url": null,
        "rf_purchased_type": null,
        "is_new_structure": true,
        "search_result_enabled": false,
        "purchased_reach": null,
        "gender": "GENDER_UNLIMITED",
        "inventory_filter_enabled": false,
        "create_time": "{{create_time}}",
        "optimization_goal": "CLICK",
        "operation_status": "ENABLE",
        "ios14_quota_type": "UNOCCUPIED",
        "comment_disabled": false,
        "interest_keyword_ids": [],
        "dayparting": "111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111",
        "billing_event": "CPC"
    }
}
(/code)

优化目标设置为转化

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/adgroup/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "campaign_id": "{{campaign_id}}",
    "adgroup_name": "{{adgroup_name}}",
    "shopping_ads_type": "VIDEO",
    "product_source": "CATALOG",
    "catalog_id": "{{catalog_id}}",
    "catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
    "promotion_type": "WEBSITE",
    "pixel_id":"{{pixel_id}}",
    "optimization_event":"ADD_BILLING",
    "placement_type": "PLACEMENT_TYPE_NORMAL",
    "placements": ["PLACEMENT_TIKTOK"],
    "location_ids": ["6252001"],
    "shopping_ads_retargeting_type":"OFF",
    "budget_mode": "BUDGET_MODE_TOTAL",
    "budget": {{budget}},
    "schedule_type": "SCHEDULE_START_END",
    "schedule_start_time": "{{schedule_start_time}}",
    "schedule_end_time": "{{schedule_end_time}}",
    "optimization_goal": "CONVERT",
    "bid_type": "BID_TYPE_CUSTOM",
    "conversion_bid_price": {{conversion_bid_price}},
    "billing_event": "OCPM",
    "pacing": "PACING_MODE_SMOOTH"
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK

{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "scheduled_budget": 0,
        "delivery_mode": null,
        "conversion_window": null,
        "audience_ids": [],
        "device_price_ranges": null,
        "excluded_audience_ids": [],
        "catalog_id": "{{catalog_id}}",
        "network_types": [],
        "actions": [],
        "secondary_status": "ADGROUP_STATUS_CREATE",
        "brand_safety_partner": null,
        "isp_ids": [],
        "product_source": "CATALOG",
        "optimization_event": "ADD_BILLING",
        "app_type": null,
        "feed_type": null,
        "shopping_ads_retargeting_type": "OFF",
        "shopping_ads_type": "VIDEO",
        "gender": "GENDER_UNLIMITED",
        "app_id": null,
        "category_id": "0",
        "interest_category_ids": [],
        "optimization_goal": "CONVERT",
        "budget": {{budget}},
        "purchased_reach": null,
        "location_ids": [
            "6252001"
        ],
        "deep_bid_type": null,
        "click_attribution_window": "SEVEN_DAYS",
        "video_download_disabled": false,
        "ios14_quota_type": "UNOCCUPIED",
        "conversion_bid_price": {{conversion_bid_price}},
        "adgroup_id": "{{adgroup_id}}",
        "bid_type": "BID_TYPE_CUSTOM",
        "promotion_type": "WEBSITE",
        "frequency": null,
        "is_smart_performance_campaign": false,
        "pixel_id": "{{pixel_id}}",
        "share_disabled": false,
        "schedule_type": "SCHEDULE_START_END",
        "rf_estimated_cpr": null,
        "smart_audience_enabled": null,
        "bid_price": 0,
        "schedule_infos": null,
        "operating_systems": [],
        "budget_mode": "BUDGET_MODE_TOTAL",
        "rf_purchased_type": null,
        "brand_safety_type": "NO_BRAND_SAFETY",
        "operation_status": "ENABLE",
        "schedule_end_time": "{{schedule_end_time}}",
        "dayparting": "111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111",
        "create_time": "{{create_time}}",
        "campaign_name": "{{campaign_name}}",
        "purchased_impression": null,
        "advertiser_id": "{{advertiser_id}}",
        "keywords": null,
        "comment_disabled": false,
        "auto_targeting_enabled": false,
        "adgroup_name": "{{adgroup_name}}",
        "secondary_optimization_event": null,
        "app_download_url": null,
        "is_hfss": false,
        "statistic_type": null,
        "rf_estimated_frequency": null,
        "category_exclusion_ids": [],
        "placement_type": "PLACEMENT_TYPE_NORMAL",
        "campaign_id": "{{campaign_id}}",
        "billing_event": "OCPM",
        "interest_keyword_ids": [],
        "placements": [
            "PLACEMENT_TIKTOK"
        ],
        "pacing": "PACING_MODE_SMOOTH",
        "inventory_filter_enabled": false,
        "adgroup_app_profile_page_state": null,
        "view_attribution_window": "ONE_DAY",
        "schedule_start_time": "{{schedule_start_time}}",
        "is_new_structure": true,
        "bid_display_mode": "CPMV",
        "deep_cpa_bid": 0,
        "frequency_schedule": null,
        "smart_interest_behavior_enabled": null,
        "attribution_event_count": "EVERY",
        "next_day_retention": null,
        "age_groups": null,
        "languages": [],
        "creative_material_mode": "CATALOG_SALES",
        "skip_learning_phase": true,
        "catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
        "search_result_enabled": false,
        "modify_time": "{{modify_time}}"
    }
}
(/code)

优化目标设置为落地页浏览量

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/adgroup/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "campaign_id": "{{campaign_id}}",
    "adgroup_name": "{{adgroup_name}}",
    "shopping_ads_type": "VIDEO",
    "product_source": "CATALOG",
    "catalog_id": "{{catalog_id}}",
    "catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
    "promotion_type": "WEBSITE",
    "placement_type": "PLACEMENT_TYPE_NORMAL",
    "placements": ["PLACEMENT_TIKTOK"],
    "location_ids": ["6252001"],
    "shopping_ads_retargeting_type":"OFF",
    "budget_mode": "BUDGET_MODE_TOTAL",
    "budget": {{}},
    "schedule_type": "SCHEDULE_START_END",
    "schedule_start_time": "{{schedule_start_time}}",
    "schedule_end_time": "{{schedule_end_time}}",
    "optimization_goal": "TRAFFIC_LANDING_PAGE_VIEW",
    "optimization_event": "LANDING_PAGE_VIEW",
    "bid_type": "BID_TYPE_CUSTOM",
    "conversion_bid_price": {{conversion_bid_price}},
    "billing_event": "OCPM",
    "pacing": "PACING_MODE_SMOOTH"
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "schedule_type": "SCHEDULE_START_END",
        "budget_mode": "BUDGET_MODE_TOTAL",
        "pacing": "PACING_MODE_SMOOTH",
        "comment_disabled": false,
        "dayparting": "111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111",
        "campaign_id": "{{campaign_id}}",
        "shopping_ads_retargeting_type": "OFF",
        "placements": [
            "PLACEMENT_TIKTOK"
        ],
        "audience_ids": [],
        "scheduled_budget": 0,
        "secondary_optimization_event": null,
        "billing_event": "OCPM",
        "device_price_ranges": null,
        "view_attribution_window": "ONE_DAY",
        "skip_learning_phase": true,
        "placement_type": "PLACEMENT_TYPE_NORMAL",
        "search_result_enabled": false,
        "is_smart_performance_campaign": false,
        "optimization_event": "LANDING_PAGE_VIEW",
        "modify_time": "{{modify_time}}",
        "catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
        "schedule_end_time": "{{schedule_end_time}}",
        "promotion_type": "WEBSITE",
        "purchased_reach": null,
        "rf_estimated_cpr": null,
        "deep_bid_type": null,
        "budget": {{budget}},
        "adgroup_name": "{{adgroup_name}}",
        "app_download_url": null,
        "smart_audience_enabled": null,
        "deep_cpa_bid": 0,
        "frequency": null,
        "location_ids": [
            "6252001"
        ],
        "excluded_audience_ids": [],
        "bid_display_mode": "CPMV",
        "purchased_impression": null,
        "shopping_ads_type": "VIDEO",
        "brand_safety_type": "NO_BRAND_SAFETY",
        "attribution_event_count": "ONCE",
        "interest_category_ids": [],
        "gender": "GENDER_UNLIMITED",
        "conversion_bid_price": {{conversion_bid_price}},
        "schedule_start_time": "{{schedule_start_time}}",
        "campaign_name": "{{campaign_name}}",
        "actions": [],
        "conversion_window": null,
        "rf_estimated_frequency": null,
        "brand_safety_partner": null,
        "advertiser_id": "{{advertiser_id}}",
        "statistic_type": null,
        "adgroup_id": "{{adgroup_id}}",
        "interest_keyword_ids": [],
        "feed_type": null,
        "click_attribution_window": "SEVEN_DAYS",
        "catalog_id": "{{catalog_id}}",
        "smart_interest_behavior_enabled": null,
        "product_source": "CATALOG",
        "secondary_status": "ADGROUP_STATUS_CREATE",
        "share_disabled": false,
        "frequency_schedule": null,
        "languages": [],
        "category_id": "0",
        "app_type": null,
        "is_hfss": false,
        "age_groups": null,
        "operation_status": "ENABLE",
        "keywords": null,
        "bid_price": 0,
        "is_new_structure": true,
        "optimization_goal": "TRAFFIC_LANDING_PAGE_VIEW",
        "adgroup_app_profile_page_state": null,
        "auto_targeting_enabled": false,
        "category_exclusion_ids": [],
        "isp_ids": [],
        "network_types": [],
        "bid_type": "BID_TYPE_CUSTOM",
        "operating_systems": [],
        "delivery_mode": null,
        "schedule_infos": null,
        "creative_material_mode": "CATALOG_SALES",
        "create_time": "{{create_time}}",
        "inventory_filter_enabled": false,
        "video_download_disabled": false,
        "next_day_retention": null,
        "ios14_quota_type": "UNOCCUPIED",
        "rf_purchased_type": null,
        "pixel_id": null,
        "app_id": null
    }
}
(/code)

优化目标设置为价值

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/adgroup/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{advertiser_id}}",
    "campaign_id": "{{campaign_id}}",
    "adgroup_name": "{{adgroup_name}}",
    "shopping_ads_type": "VIDEO",
    "product_source": "CATALOG",
    "catalog_id": "{{catalog_id}}",
    "catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
    "promotion_type": "WEBSITE",
    "pixel_id":"{{pixel_id}}",
    "optimization_event":"SHOPPING",
    "placement_type": "PLACEMENT_TYPE_NORMAL",
    "placements": ["PLACEMENT_TIKTOK"],
    "location_ids": ["6252001"],
    "shopping_ads_retargeting_type":"OFF",
    "budget_mode": "BUDGET_MODE_TOTAL",
    "budget": {{budget}},
    "schedule_type": "SCHEDULE_START_END",
    "schedule_start_time": "{{schedule_start_time}}",
    "schedule_end_time": "{{schedule_end_time}}",
    "optimization_goal": "VALUE",
    "deep_bid_type": "VO_MIN_ROAS",
    "bid_type": "BID_TYPE_NO_BID",
    "roas_bid": {{roas_bid}},
    "billing_event": "OCPM",
    "pacing": "PACING_MODE_SMOOTH"
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "shopping_ads_type": "VIDEO",
        "network_types": [],
        "is_smart_performance_campaign": false,
        "interest_category_ids": [],
        "pacing": "PACING_MODE_SMOOTH",
        "schedule_infos": null,
        "app_id": null,
        "age_groups": null,
        "app_download_url": null,
        "actions": [],
        "secondary_optimization_event": null,
        "optimization_goal": "VALUE",
        "promotion_type": "WEBSITE",
        "isp_ids": [],
        "skip_learning_phase": true,
        "device_price_ranges": null,
        "placements": [
            "PLACEMENT_TIKTOK"
        ],
        "interest_keyword_ids": [],
        "keywords": null,
        "app_type": null,
        "campaign_id": "{{campaign_id}}",
        "shopping_ads_retargeting_type": "OFF",
        "comment_disabled": false,
        "product_source": "CATALOG",
        "catalog_id": "{{catalog_id}}",
        "inventory_filter_enabled": false,
        "campaign_name": "{{campaign_name}}",
        "conversion_bid_price": 0,
        "auto_targeting_enabled": false,
        "rf_estimated_cpr": null,
        "adgroup_id": "{{adgroup_id}}",
        "is_hfss": false,
        "frequency": null,
        "deep_bid_type": "VO_MIN_ROAS",
        "brand_safety_type": "NO_BRAND_SAFETY",
        "roas_bid": {{roas_bid}},
        "budget_mode": "BUDGET_MODE_TOTAL",
        "optimization_event": "SHOPPING",
        "delivery_mode": null,
        "modify_time": "{{modify_time}}",
        "languages": [],
        "video_download_disabled": false,
        "conversion_window": null,
        "excluded_audience_ids": [],
        "gender": "GENDER_UNLIMITED",
        "secondary_status": "ADGROUP_STATUS_CREATE",
        "bid_price": 0,
        "category_exclusion_ids": [],
        "placement_type": "PLACEMENT_TYPE_NORMAL",
        "is_new_structure": true,
        "pixel_id": "{{pixel_id}}",
        "billing_event": "OCPM",
        "bid_type": "BID_TYPE_NO_BID",
        "catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
        "rf_estimated_frequency": null,
        "audience_ids": [],
        "frequency_schedule": null,
        "statistic_type": null,
        "scheduled_budget": 0,
        "operating_systems": [],
        "view_attribution_window": "ONE_DAY",
        "smart_audience_enabled": null,
        "adgroup_app_profile_page_state": null,
        "advertiser_id": "{{advertiser_id}}",
        "schedule_start_time": "{{schedule_start_time}}",
        "dayparting": "111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111",
        "smart_interest_behavior_enabled": null,
        "share_disabled": false,
        "attribution_event_count": "EVERY",
        "creative_material_mode": "CATALOG_SALES",
        "category_id": "0",
        "feed_type": null,
        "brand_safety_partner": null,
        "schedule_end_time": "{{schedule_end_time}}",
        "rf_purchased_type": null,
        "schedule_type": "SCHEDULE_START_END",
        "operation_status": "ENABLE",
        "adgroup_name": "{{adgroup_name}",
        "bid_display_mode": "CPMV",
        "ios14_quota_type": "UNOCCUPIED",
        "purchased_reach": null,
        "next_day_retention": null,
        "search_result_enabled": false,
        "purchased_impression": null,
        "deep_cpa_bid": 0,
        "budget": {{budget}},
        "click_attribution_window": "SEVEN_DAYS",
        "create_time": "{{create_time}}",
        "location_ids": [
            "6252001"
        ]
    }
}
(/code)

对受众再营销（且优化位置设置为落地页，优化目标设置为点击）

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/adgroup/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "campaign_id": "{{campaign_id}}",
    "adgroup_name": "{{adgroup_name}}",
    "shopping_ads_type": "VIDEO",
    "product_source": "CATALOG",
    "catalog_id": "{{catalog_id}}",
    "catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
    "promotion_type": "WEBSITE",
    "placement_type": "PLACEMENT_TYPE_NORMAL",
    "placements": ["PLACEMENT_TIKTOK"],
    "location_ids": ["6252001"],
    "shopping_ads_retargeting_type":"LAB1",
    "shopping_ads_retargeting_actions_days":180,
    "budget_mode": "BUDGET_MODE_TOTAL",
    "budget": {{budget}},
    "schedule_type": "SCHEDULE_START_END",
    "schedule_start_time": "{{schedule_start_time}}",
    "schedule_end_time": "{{schedule_end_time}}",
    "optimization_goal": "CLICK",
    "bid_type": "BID_TYPE_CUSTOM",
    "bid_price": {{bid_price}},
    "billing_event": "CPC",
    "pacing": "PACING_MODE_SMOOTH"
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "secondary_status": "ADGROUP_STATUS_CREATE",
        "is_smart_performance_campaign": false,
        "conversion_window": null,
        "auto_targeting_enabled": false,
        "network_types": [],
        "audience_ids": [],
        "category_id": "0",
        "placements": [
            "PLACEMENT_TIKTOK"
        ],
        "skip_learning_phase": false,
        "advertiser_id": "{{advertiser_id}}",
        "catalog_id": "{{catalog_id}}",
        "create_time": "{{create_time}}",
        "operation_status": "ENABLE",
        "deep_bid_type": null,
        "schedule_start_time": "{{schedule_start_time}}",
        "excluded_custom_actions": [
            {
                "code": "PURCHASE",
                "days": 180
            }
        ],
        "smart_audience_enabled": null,
        "bid_type": "BID_TYPE_CUSTOM",
        "device_price_ranges": null,
        "inventory_filter_enabled": false,
        "conversion_bid_price": 0,
        "secondary_optimization_event": null,
        "adgroup_name": "{{}}",
        "dayparting": "111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111",
        "smart_interest_behavior_enabled": null,
        "is_new_structure": true,
        "video_download_disabled": false,
        "actions": [],
        "age_groups": null,
        "adgroup_id": "{{adgroup_id}}",
        "shopping_ads_type": "VIDEO",
        "location_ids": [
            "6252001"
        ],
        "ios14_quota_type": "UNOCCUPIED",
        "budget_mode": "BUDGET_MODE_TOTAL",
        "schedule_end_time": "{{schedule_end_time}}",
        "bid_price": {{bid_price}},
        "schedule_type": "SCHEDULE_START_END",
        "catalog_authorized_bc_id": "{{atalog_authorized_bc_id}}",
        "search_result_enabled": false,
        "deep_cpa_bid": 0,
        "schedule_infos": null,
        "delivery_mode": null,
        "product_source": "CATALOG",
        "rf_purchased_type": null,
        "creative_material_mode": "CUSTOM",
        "gender": "GENDER_UNLIMITED",
        "pacing": "PACING_MODE_SMOOTH",
        "languages": [],
        "app_download_url": null,
        "app_id": null,
        "excluded_audience_ids": [],
        "adgroup_app_profile_page_state": null,
        "included_custom_actions": [
            {
                "code": "VIEW_PRODUCT",
                "days": 180
            },
            {
                "code": "ADD_TO_CART",
                "days": 180
            }
        ],
        "next_day_retention": null,
        "purchased_reach": null,
        "frequency": null,
        "statistic_type": null,
        "campaign_name": "{{campaign_name}}",
        "scheduled_budget": 0,
        "comment_disabled": false,
        "is_hfss": false,
        "billing_event": "CPC",
        "interest_category_ids": [],
        "brand_safety_partner": null,
        "isp_ids": [],
        "share_disabled": false,
        "promotion_type": "WEBSITE",
        "shopping_ads_retargeting_type": "LAB1",
        "category_exclusion_ids": [],
        "rf_estimated_frequency": null,
        "optimization_goal": "CLICK",
        "pixel_id": null,
        "keywords": null,
        "operating_systems": [],
        "rf_estimated_cpr": null,
        "bid_display_mode": "CPMV",
        "placement_type": "PLACEMENT_TYPE_NORMAL",
        "budget": {{budget}},
        "frequency_schedule": null,
        "interest_keyword_ids": [],
        "campaign_id": "{{campaign_id}}",
        "app_type": null,
        "purchased_impression": null,
        "feed_type": null,
        "optimization_event": null,
        "brand_safety_type": "NO_BRAND_SAFETY",
        "modify_time": "{{modify_time}}"
    }
}
(/code)

4. 创建广告

使用/ad/create/接口创建一个广告。需确保满足以下要求：

广告样式为动态样式

设置	要求	参数	如何设置该参数
智能创意	未启用不支持将`is_smart_creative` 传入 /ad/aco/create/ 创建开启智能创意的视频购物广告。	/	/
认证身份（广告发布身份）	自定义用户（自定义身份）	`identity_type`	`CUSTOMIZED_USER`
		`identity_id`	传入合法值若想获取广告账号下的认证身份，可使用/identity/get/。
		`identity_authorized_bc_id`	不传入
商品	以下任意选项：所有商品商品系列特定商品，最多选择20个商品	`catalog_id` `product_specific_type` `item_group_ids` `product_set_id` `sku_ids`	将 `catalog_id` 设置为广告组层级指定的商品库 ID。将 `product_specific_type` 设置为 `ALL`，`PRODUCT_SET` 或 `CUSTOMIZED_PRODUCTS`。若 `product_specific_type` 设置为 `ALL`，无需传入 `sku_ids`，`item_group_ids` 和`product_set_id`。若 `product_specific_type` 设置为 `PRODUCT_SET`，您需传入 `item_group_ids` 或 `product_set_id`。无需传入 `sku_ids`。若 `product_specific_type` 设置为 `CUSTOMIZED_PRODUCTS`，您需通过`sku_ids`指定最多 20 个商品。无需传入`item_group_ids` 和 `product_set_id`。注意：若想确认电商商品库商品能否用于广告中，可使用/catalog/product/get/。若该商品返回的`ad_creation_eligible`为`AVAILABLE`，则该商品可用于广告中。
创意详情 - 动态样式	启用：向每位用户展示不同的视频和目标页面。 TikTok 会针对每位用户自动生成和组合各种特定广告样式，包括互动样式和落地页等。为了优化用户体验和广告转化效果，建议启用此样式。若要使用此样式，您必须同时提供常规视频和商品库视频。注意：若您在广告组层级启用了对受众再营销，则不支持使用动态样式。	`dynamic_format`	`DYNAMIC_CREATIVE` 注意：若广告组层级的`shopping_ads_retargeting_type` 设置为`LAB1`，`LAB2`或 `LAB3`，不支持将本字段设置为 `DYNAMIC_CREATIVE`。
		`ad_format`	`SINGLE_VIDEO`
		`vertical_video_strategy`	`UNSET` 或不传入
创意素材	同时指定以下内容：常规视频及其封面商品库视频选项：若您选择了一个与商品库绑定的视频模版，则该视频模版将用于为每个商品库商品自动生成动态商品库视频。若您未选择一个与商品库绑定的视频模版，系统将自动为每个商品选择一个视频模板，视频模版将用于为每个商品库商品自动生成动态商品库视频。若商品有对应的视频 URL，将使用视频 URL 中的视频。	`video_id` `image_ids`	通过 `video_id` 指定常规视频，同时通过 `image_ids`指定视频封面。
		`shopping_ads_video_package_id`	传入合法值或不传入。若传入本字段，则指定的视频模版将用于为每个商品库商品自动生成动态商品库视频。若不传入本字段，系统将自动为每个商品选择一个视频模板，视频模版将用于为每个商品库商品自动生成动态商品库视频。若商品有对应的视频 URL，将使用视频 URL 中的视频。若想获取与商品库绑定的视频模版（视频包），可使用/catalog/video_package/get/。若想了解如何在 TikTok 广告管理平台中创建视频模版，请查看如何在商品库中创建视频包。
		`tiktok_item_id` `dark_post_status`	不传入
		`music_id`	不传入
广告文案	设置对应文案	`ad_text`	传入合法值
创新互动样式	未启用	`card_id`	不传入
目标页面	若优化对象为落地页且优化目标为点击或落地页浏览量，目标页面仅支持落地页。不支持使用动态目标页面。若优化对象为落地页且优化目标为转化或价值，目标页面仅支持动态目标页面。如果启用动态目标页面，您的受众将跳转到你的落地页或自动创建的 TikTok 即时体验页面，具体取决于哪种页面最有可能为你的业务产生最佳效果。若优化对象为应用，目标页面仅支持应用。不支持使用动态目标页面。无论优化对象为落地页还是应用，均不支持使用即时体验商品页面。	`instant_product_page_used` `page_image_index`	不传入
		`landing_page_url` `utm_params` `deeplink` `deeplink_type` `shopping_ads_deeplink_type` `deeplink_utm_params` `shopping_ads_fallback_type` `fallback_type`	根据您的业务需要配置相关参数。需注意，根据所选的优化目标，可用的深度链接设置可能不同。若想了解深度链接的详情，请查看深度链接。若想了解优化目标点击支持的目标页面和深度链接设置，请查看在推广网站的视频购物广告中指定目标页面和深度链接设置。
		`dynamic_destination`	若 `promotion_type` 设置为 `WEBSITE` 且 `optimization_goal` 设置为 `CLICK` 或`TRAFFIC_LANDING_PAGE_VIEW`，可省略本字段或将本字段设置为`UNSET`。若 `promotion_type` 设置为 `WEBSITE` 且`optimization_goal` 设置为`CONVERT` 或 `VALUE`，将本字段设置为 `DLP`。若 `promotion_type` 设置为 `APP_ANDRIOD` 或 `APP_IOS`，可省略本字段或将本字段设置为`UNSET`。
		`page_id` `tiktok_page_category` `phone_region_code` `phone_region_calling_code` `phone_number`	不传入
行动引导文案	设置对应文案	`call_to_action`	传入合法值。若想了解枚举值，请查看枚举值 - 行动引导文案
免责声明	未启用	`disclaimer_type` `disclaimer_text` `disclaimer_clickable_texts`	不传入
试玩素材	未启用	`playable_url`	不传入

示例

目标页面为应用，指定视频模版，且不启用动态目标页面

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/ad/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "adgroup_id": "{{adgroup_id}}",
    "creatives": [
        {
            "ad_name": "{{ad_name}}",
            "identity_type": "CUSTOMIZED_USER",
            "identity_id": "{{identity_id}}",
            "catalog_id":"{{catalog_id}}",
            "product_specific_type":"ALL",
            "dynamic_format":"DYNAMIC_CREATIVE",
            "ad_format": "SINGLE_VIDEO",
            "vertical_video_strategy": "UNSET",
            "video_id": "{{video_id}}",
            "image_ids": ["{{image_id}}"],
            "shopping_ads_video_package_id":"{{shopping_ads_video_package_id}}",
            "ad_text": "{{ad_text}}",
            "dynamic_destination":"UNSET",
            "call_to_action": "LEARN_MORE"
        }
    ]
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "ad_ids": [
            "{{ad_id}}"
        ],
        "need_audit": false,
        "creatives": [
            {
                "identity_type": "CUSTOMIZED_USER",
                "image_ids": [
                    "{{image_id}}"
                ],
                "viewability_postbid_partner": "UNSET",
                "modify_time": "{{modify_time}}",
                "creative_authorized": false,
                "shopping_ads_fallback_type": "DEFAULT",
                "ad_name": "{{ad_name}}",
                "click_tracking_url": "{{click_tracking_url}}",
                "ad_id": "{{ad_id}}",
                "dynamic_destination": "UNSET",
                "optimization_event": "ACTIVE",
                "tracking_app_id": "{{tracking_app_id}}",
                "call_to_action_id": null,
                "vertical_video_strategy": "UNSET",
                "impression_tracking_url": "{{impression_tracking_url}}",
                "app_name": "{{app_name}}",
                "shopping_ads_deeplink_type": "NONE",
                "card_id": "{{card_id}}",
                "is_aco": false,
                "adgroup_id": "{{adgroup_id}}",
                "campaign_id": "{{campaign_id}}",
                "ad_text": "{{ad_text}}",
                "tracking_pixel_id": 0,
                "avatar_icon_web_uri": "{{avatar_icon_web_uri}}",
                "dynamic_format": "DYNAMIC_CREATIVE",
                "brand_safety_vast_url": null,
                "call_to_action": "LEARN_MORE",
                "deeplink_type": "NORMAL",
                "profile_image_url": "{{profile_image_url}}",
                "adgroup_name": "{{adgroup_name}}",
                "ad_format": "SINGLE_VIDEO",
                "display_name": "",
                "product_specific_type": "ALL",
                "operation_status": "ENABLE",
                "catalog_id": "{{catalog_id}}",
                "page_id": null,
                "creative_type": null,
                "tracking_offline_event_set_ids": [
                    "{{tracking_offline_event_set_id}}"
                ],
                "viewability_vast_url": null,
                "landing_page_urls": null,
                "shopping_ads_video_package_id": "{{shopping_ads_video_package_id}}",
                "identity_id": "{{identity_id}}",
                "music_id": null,
                "is_new_structure": true,
                "create_time": "{{create_time}}",
                "vast_moat_enabled": false,
                "deeplink": "",
                "landing_page_url": "",
                "ad_texts": null,
                "campaign_name": "{{campaign_name}}",
                "playable_url": "",
                "video_id": "{{video_id}}",
                "advertiser_id": "{{}advertiser_id}"
            }
        ]
    }
}
(/code)

目标页面为动态目标页面，且指定视频模版（广告组的优化目标为转化）

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/ad/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "adgroup_id": "{{adgroup_id}}",
    "creatives": [
        {
            "ad_name": "{{ad_name}}",
            "identity_type": "CUSTOMIZED_USER",
            "identity_id": "{{identity_id}}",
            "catalog_id":"{{catalog_id}}",
            "product_specific_type":"ALL",
            "dynamic_format":"DYNAMIC_CREATIVE",
            "ad_format": "SINGLE_VIDEO",
            "vertical_video_strategy": "UNSET",
            "video_id": "{{video_id}}",
            "image_ids": ["{{image_id}}"],
            "shopping_ads_video_package_id":"{{shopping_ads_video_package_id}}",
            "ad_text": "{{ad_text}}",
            "shopping_ads_fallback_type":"CUSTOM",
            "landing_page_url":"{{landing_page_url}}",
            "dynamic_destination":"DLP",
            "call_to_action": "LEARN_MORE"
        }
    ]
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "ad_ids": [
            "{{ad_id}}"
        ],
        "need_audit": false,
        "creatives": [
            {
                "display_name": "{{display_name}}",
                "shopping_ads_fallback_type": "CUSTOM",
                "shopping_ads_video_package_id": "{{shopping_ads_video_package_id}}",
                "creative_authorized": false,
                "ad_id": "{{ad_id}}",
                "playable_url": "",
                "shopping_ads_deeplink_type": "NONE",
                "page_id": {{page_id}},
                "is_aco": false,
                "advertiser_id": "{{advertiser_id}}",
                "video_id": "{{video_id}}",
                "vertical_video_strategy": "UNSET",
                "avatar_icon_web_uri": "{{avatar_icon_web_uri}}",
                "deeplink": null,
                "product_specific_type": "ALL",
                "ad_texts": null,
                "click_tracking_url": null,
                "ad_name": "{{ad_name}}",
                "music_id": null,
                "optimization_event": "ADD_BILLING",
                "modify_time": "{{modify_time}}",
                "viewability_postbid_partner": "UNSET",
                "viewability_vast_url": null,
                "campaign_id": "{{campaign_id}}",
                "landing_page_urls": null,
                "landing_page_url": "{{landing_page_url}}",
                "tracking_offline_event_set_ids": [
                    "{{tracking_offline_event_set_id}}"
                ],
                "app_name": "",
                "call_to_action": "LEARN_MORE",
                "dynamic_format": "DYNAMIC_CREATIVE",
                "adgroup_id": "{{adgroup_id}}",
                "identity_id": "{{identity_id}}",
                "dynamic_destination": "DLP",
                "ad_ref_pixel_id": {{ad_ref_pixel_id}},
                "vast_moat_enabled": false,
                "impression_tracking_url": null,
                "ad_text": "{{ad_text}}",
                "operation_status": "ENABLE",
                "is_new_structure": true,
                "ad_format": "SINGLE_VIDEO",
                "catalog_id": "{{catalog_id}}",
                "identity_type": "CUSTOMIZED_USER",
                "card_id": "{{card_id}}",
                "create_time": "{{create_time}}",
                "profile_image_url": "{{profile_image_url}}",
                "image_ids": [
                    "{{image_id}}"
                ],
                "call_to_action_id": null,
                "creative_type": "SHOPPING_CATALOG_PAGE",
                "tracking_pixel_id": {{tracking_pixel_id}},
                "brand_safety_vast_url": null,
                "campaign_name": "{{campaign_name}}",
                "adgroup_name": "{{adgroup_name}}"
            }
        ]
    }
}
(/code)

目标页面为落地页，不指定视频模版，且不启用动态目标页面（广告组的优化目标为点击）

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/ad/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "adgroup_id": "{{adgroup_id}}",
    "creatives": [
        {
            "ad_name": "{{ad_name}}",
            "identity_type": "CUSTOMIZED_USER",
            "identity_id": "{{identity_id}}",
            "catalog_id":"{{catalog_id}}",
            "product_specific_type":"ALL",
            "dynamic_format":"DYNAMIC_CREATIVE",
            "ad_format": "SINGLE_VIDEO",
            "vertical_video_strategy": "UNSET",
            "video_id": "{{video_id}}",
            "image_ids": ["{{image_id}}"],
            "ad_text": "{{ad_text}}",
            "shopping_ads_fallback_type":"CUSTOM",
            "landing_page_url":"{{landing_page_url}}",
            "call_to_action": "LEARN_MORE"
        }
    ]
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK

{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "ad_ids": [
            "{{ad_id}}"
        ],
        "need_audit": false,
        "creatives": [
            {
                "brand_safety_vast_url": null,
                "product_specific_type": "ALL",
                "campaign_id": "{{campaign_id}}",
                "dynamic_destination": "UNSET",
                "shopping_ads_deeplink_type": "NONE",
                "landing_page_urls": null,
                "tracking_pixel_id": 0,
                "shopping_ads_video_package_id": "",
                "is_aco": false,
                "click_tracking_url": null,
                "music_id": null,
                "image_ids": [
                    "{{image_id}}"
                ],
                "dynamic_format": "DYNAMIC_CREATIVE",
                "ad_name": "{{ad_name}}",
                "optimization_event": null,
                "playable_url": "",
                "avatar_icon_web_uri": "{{avatar_icon_web_uri}}",
                "landing_page_url": "{{landing_page_url}}",
                "tracking_offline_event_set_ids": [
                    "{{tracking_offline_event_set_id}}"
                ],
                "campaign_name": "{{campaign_name}}",
                "app_name": "",
                "call_to_action_id": null,
                "page_id": null,
                "profile_image_url": "{{profile_image_url}}",
                "card_id": "{{card_id}}",
                "advertiser_id": "{{advertiser_id}}",
                "vast_moat_enabled": false,
                "ad_text": "{{ad_text}}",
                "modify_time": "{{modify_time}}",
                "display_name": "{{display_name}}",
                "ad_id": "{{ad_id}}",
                "catalog_id": "{{catalog_id}}",
                "is_new_structure": true,
                "viewability_vast_url": null,
                "deeplink": "",
                "create_time": "{{create_time}}",
                "creative_authorized": false,
                "shopping_ads_fallback_type": "CUSTOM",
                "ad_texts": null,
                "vertical_video_strategy": "UNSET",
                "creative_type": null,
                "operation_status": "ENABLE",
                "identity_id": "{{identity_id}}",
                "ad_format": "SINGLE_VIDEO",
                "adgroup_name": "{{adgroup_name}}",
                "viewability_postbid_partner": "UNSET",
                "identity_type": "CUSTOMIZED_USER",
                "video_id": "{{video_id}}",
                "adgroup_id": "{{adgroup_id}}",
                "deeplink_type": "NORMAL",
                "call_to_action": "LEARN_MORE",
                "impression_tracking_url": null
            }
        ]
    }
}
(/code)

目标页面为落地页，指定视频模版，且不启用动态目标页面（广告组的优化目标为点击）

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/ad/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "adgroup_id": "{{adgroup_id}}",
    "creatives": [
        {
            "ad_name": "{{ad_name}}",
            "identity_type": "CUSTOMIZED_USER",
            "identity_id": "{{identity_id}}",
            "catalog_id":"{{catalog_id}}",
            "product_specific_type":"ALL",
            "dynamic_format":"DYNAMIC_CREATIVE",
            "ad_format": "SINGLE_VIDEO",
            "vertical_video_strategy": "UNSET",
            "video_id": "{{video_id}}",
            "image_ids": ["{{image_id}}"],
            "shopping_ads_video_package_id":"{{shopping_ads_video_package_id}}",
            "ad_text": "{{ad_text}}",
            "shopping_ads_fallback_type":"CUSTOM",
            "landing_page_url":"{{landing_page_url}}",
            "call_to_action": "LEARN_MORE"
        }
    ]
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "ad_ids": [
            "{{ad_id}}"
        ],
        "need_audit": false,
        "creatives": [
            {
                "click_tracking_url": null,
                "app_name": "",
                "catalog_id": "{{catalog_id}}",
                "vast_moat_enabled": false,
                "tracking_pixel_id": 0,
                "music_id": null,
                "create_time": "{{create_time}}",
                "product_specific_type": "ALL",
                "landing_page_url": "{{landing_page_url}}",
                "identity_type": "CUSTOMIZED_USER",
                "page_id": null,
                "card_id": "{{card_id}}",
                "impression_tracking_url": null,
                "landing_page_urls": null,
                "ad_text": "{{ad_text}}",
                "creative_authorized": false,
                "deeplink_type": "NORMAL",
                "tracking_offline_event_set_ids": [
                    "{{tracking_offline_event_set_id}}"
                ],
                "playable_url": "",
                "is_new_structure": true,
                "campaign_id": "{{campaign_id}}",
                "display_name": "{{display_name}}",
                "ad_format": "SINGLE_VIDEO",
                "ad_name": "{{ad_name}}",
                "dynamic_format": "DYNAMIC_CREATIVE",
                "operation_status": "ENABLE",
                "is_aco": false,
                "adgroup_name": "{{adgroup_name}}",
                "modify_time": "{{modify_time}}",
                "shopping_ads_fallback_type": "CUSTOM",
                "call_to_action_id": null,
                "shopping_ads_video_package_id": "{{shopping_ads_video_package_id}}",
                "deeplink": "",
                "optimization_event": null,
                "profile_image_url": "{{profile_image_url}}",
                "avatar_icon_web_uri": "{{avatar_icon_web_uri}}",
                "brand_safety_vast_url": null,
                "dynamic_destination": "UNSET",
                "campaign_name": "{{campaign_name}}",
                "video_id": "{{video_id}}",
                "ad_id": "{{ad_id}}",
                "ad_texts": null,
                "creative_type": null,
                "viewability_postbid_partner": "UNSET",
                "advertiser_id": "{{advertiser_id}}",
                "adgroup_id": "{{adgroup_id}}",
                "identity_id": "{{identity_id}}",
                "image_ids": [
                    "{{image_id}}"
                ],
                "vertical_video_strategy": "UNSET",
                "call_to_action": "LEARN_MORE",
                "shopping_ads_deeplink_type": "NONE",
                "viewability_vast_url": null
            }
        ]
    }
}
(/code)

广告样式为单视频

设置	要求	参数	如何设置该参数
智能创意	未启用不支持将`is_smart_creative` 传入 /ad/aco/create/ 创建开启智能创意的视频购物广告。	/	/
认证身份（广告发布身份）	以下任意选项：自定义用户（自定义身份）授权用户 TikTok 用户添加到商务中心的 TikTok 用户	`identity_type`	以下任意值： `CUSTOMIZED_USER` `AUTH_CODE` `TT_USER` `BC_AUTH_TT`
		`identity_id`	传入合法值若想获取广告账号下的认证身份，可使用/identity/get/。
		`identity_authorized_bc_id`	若 `identity_type` 设置为 `BC_AUTH_TT`，需传入合法值。
商品	以下任意选项：所有商品商品系列特定商品，最多选择20个商品	`catalog_id` `product_specific_type` `item_group_ids` `product_set_id` `sku_ids`	将 `catalog_id` 设置为广告组层级指定的商品库 ID。将 `product_specific_type` 设置为 `ALL`，`PRODUCT_SET` 或 `CUSTOMIZED_PRODUCTS`。若 `product_specific_type` 设置为 `ALL`，无需传入 `sku_ids`，`item_group_ids` 和`product_set_id`。若 `product_specific_type` 设置为 `PRODUCT_SET`，您需传入 `item_group_ids` 或 `product_set_id`。无需传入 `sku_ids`。若 `product_specific_type` 设置为 `CUSTOMIZED_PRODUCTS`，您需通过`sku_ids`指定最多 20 个商品。无需传入`item_group_ids` 和 `product_set_id`。注意：若想确认电商商品库商品能否用于广告中，可使用/catalog/product/get/。若该商品返回的`ad_creation_eligible`为`AVAILABLE`，则该商品可用于广告中。
创意详情 - 动态样式	未启用	`dynamic_format`	`UNSET` 或不传入
广告样式	单视频：利用视频创意推广您的商品。	`ad_format`	`SINGLE_VIDEO`
广告样式	单视频：利用视频创意推广您的商品。	`vertical_video_strategy`	`SINGLE_VIDEO`
创意素材	使用 TikTok 用户身份推送帖子创建 Spark Ads 或使用自定义用户身份时，需指定视频和视频封面。使用 TikTok 用户身份提取帖子创建 Spark Ads 或使用授权用户身份或添加到商务中心的 TikTok 用户身份时，需指定 TikTok 帖子。	`video_id` `image_ids` `ad_text` `tiktok_item_id` `dark_post_status`	若 `identity_type` 设置为 `CUSTOMIZED_USER`，需指定视频（`video_id`），视频封面（`image_ids`），和广告文案（`ad_text`）。无需传入 `tiktok_item_id`。若 `identity_type` 设置为 `TT_USER`，您可通过推送帖子或提取帖子创建 Spark Ads ：推送帖子创建 Spark Ads ：需指定视频（`video_id`），视频封面（`image_ids`），和广告文案（`ad_text`）。无需传入 `tiktok_item_id`。您可以把 `dark_post_status` 设置为 `ON`，从而确保视频仅发布为广告，而不会作为原生视频发布到 TikTok 账号中。提取帖子创建 Spark Ads：需通过`tiktok_item_id`指定 TikTok 帖子。无需传入 `video_id`，`image_ids`，`ad_text` 和 `dark_post_status`。若想了解 Spark Ads 详情，请查看创建 Spark Ads。若 `identity_type` 设置为 `AUTH_CODE` 或 `BC_AUTH_TT`，需通过 `tiktok_item_id` 指定 TikTok 帖子。无需传入`video_id`，`image_ids`及`ad_text`。
		`shopping_ads_video_package_id`	不传入
		`music_id`	不传入
创新互动样式（可选）	未启用，或使用以下任意类型：倒计时贴纸礼品码贴纸展示卡片（又称图片卡片）商品卡片商品磁贴（需申请白名单）	`card_id`	不传入或指定任意类型的创意素材包的 ID：倒计时贴纸礼品码贴纸展示卡片商品卡片商品磁贴若想创建创意素材包，可使用 /creative/portfolio/create/。欲了解如何获取展示卡片、商品卡片或商品磁贴素材包的 ID，请参考卡片。欲了解如何获取倒计时贴纸或礼品码贴纸素材包的 ID，请参考贴纸。注意：使用商品磁贴素材包创建广告目前为白名单功能。如需使用此功能，请联系您的 TikTok 销售代表。
目标页面	若优化对象为落地页，目标页面支持以下选项：动态目标页面如果启用动态目标页面，您的受众将跳转到你的落地页或自动创建的 TikTok 即时体验页面，具体取决于哪种页面最有可能为你的业务产生最佳效果。落地页即时体验商品页面通过即时体验商品页面，客户会跳转到原生的 TikTok 落地页。您可以在这个页面展示一系列商品并加强意向信号的收集，从而帮助您提升广告效果。若优化对象为应用，目标页面仅支持应用。动态目标页面不支持在以下场景中使用：优化对象为应用时。优化对象为落地页且优化目标为点击或落地页浏览量时。	`dynamic_destination` `instant_product_page_used` `page_image_index`	`promotion_type` 设置为 `WEBSITE`时：若想将目标页面设置为动态目标页面，需将 `dynamic_destination` 设置为 `DLP`，同时省略即时体验商品页面参数（`instant_product_page_used` 和 `page_image_index`）。若想将目标页面设置为落地页，需省略动态目标页面和即时体验商品页面参数（`dynamic_destination`， `instant_product_page_used` 和 `page_image_index`）。若想将目标页面设置为即时体验商品页面，需将 `instant_product_page_used` 设置为 `true`，可同时传入可选参数 `utm_params` 和 `page_image_index`。无需传入动态目标页面参数 `dynamic_destination`。 `promotion_type` 设置为 `APP_ANDRIOD` 或 `APP_IOS`时，需省略动态目标页面和即时体验商品页面参数（`dynamic_destination`，`instant_product_page_used`和 `page_image_index`）。注意：在以下场景中不允许将 `dynamic_destination` 设置为 `DLP`： `promotion_type` 设置为 `APP_ANDRIOD` 或 `APP_IOS`时。 `promotion_type` 设置为 `WEBSITE` 且 `optimization_goal` 设置为 `CLICK` 或 `TRAFFIC_LANDING_PAGE_VIEW`时。
		`landing_page_url` `utm_params` `deeplink` `deeplink_type` `shopping_ads_deeplink_type` `deeplink_utm_params` `shopping_ads_fallback_type` `fallback_type`	根据您的业务需要配置相关参数。需注意，根据所选的优化目标，可用的深度链接设置可能不同。若想了解深度链接的详情，请查看深度链接。若想了解优化目标点击支持的目标页面和深度链接设置，请查看在推广网站的视频购物广告中指定目标页面和深度链接设置。注意：此时不允许使用商品库深度链接和商品库链接，因此，`shopping_ads_deeplink_type` 和 `shopping_ads_fallback_type` 不允许设置为 `SHOPPING_ADS`。
		`page_id` `tiktok_page_category` `phone_region_code` `phone_region_calling_code` `phone_number`	不传入
行动引导文案	设置对应文案	`call_to_action`	传入合法值。若想了解枚举值，请查看枚举值 - 行动引导文案。
免责声明	未启用	`disclaimer_type` `disclaimer_text` `disclaimer_clickable_texts`	不传入
试玩素材	未启用	`playable_url`	不传入

示例

目标页面为应用

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/ad/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "adgroup_id": "{{adgroup_id}}",
    "creatives": [
        {
            "ad_name": "{{ad_name}}",
            "identity_type": "CUSTOMIZED_USER",
            "identity_id": "{{identity_id}}",
            "catalog_id":"{{catalog_id}}",
            "product_specific_type":"ALL",
            "dynamic_format":"UNSET",
            "ad_format": "SINGLE_VIDEO",
            "vertical_video_strategy": "SINGLE_VIDEO",
            "video_id": "{{video_id}}",
            "image_ids": ["{{image_id}}"],
            "ad_text": "{{ad_text}}",
            "dynamic_destination":"UNSET",
            "call_to_action": "LEARN_MORE"
        }
    ]
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "ad_ids": [
            "{{ad_id}}"
        ],
        "need_audit": false,
        "creatives": [
            {
                "product_specific_type": "ALL",
                "ad_format": "SINGLE_VIDEO",
                "is_new_structure": true,
                "card_id": null,
                "avatar_icon_web_uri": "{{avatar_icon_web_uri}}",
                "video_id": "{{video_id}}",
                "dynamic_format": "UNSET",
                "deeplink": "",
                "shopping_ads_deeplink_type": "NONE",
                "tracking_pixel_id": 0,
                "campaign_id": "{{campaign_id}}",
                "impression_tracking_url": "{{impression_tracking_url}}",
                "brand_safety_vast_url": null,
                "page_id": null,
                "modify_time": "{{modify_time}}",
                "ad_name": "{{ad_name}}",
                "call_to_action_id": null,
                "ad_id": "{{ad_id}}",
                "identity_type": "CUSTOMIZED_USER",
                "landing_page_urls": null,
                "operation_status": "ENABLE",
                "advertiser_id": "{{advertiser_id}}",
                "campaign_name": "{{campaign_name}}",
                "click_tracking_url": "{{click_tracking_url}}",
                "app_name": "{{app_name}}",
                "create_time": "{{create_time}}",
                "catalog_id": "{{catalog_id}}",
                "identity_id": "{{identity_id}}",
                "landing_page_url": "",
                "tracking_app_id": "{{tracking_app_id}}",
                "tracking_offline_event_set_ids": [
                    "{{tracking_offline_event_set_id}}"
                ],
                "creative_type": null,
                "viewability_vast_url": null,
                "music_id": null,
                "ad_text": "{{ad_text}}",
                "shopping_ads_fallback_type": "DEFAULT",
                "call_to_action": "LEARN_MORE",
                "shopping_ads_video_package_id": "",
                "deeplink_type": "NORMAL",
                "playable_url": "",
                "vast_moat_enabled": false,
                "vertical_video_strategy": "SINGLE_VIDEO",
                "ad_texts": null,
                "display_name": "",
                "optimization_event": "ACTIVE",
                "viewability_postbid_partner": "UNSET",
                "adgroup_id": "{{adgroup_id}}",
                "creative_authorized": false,
                "profile_image_url": "{{profile_image_url}}",
                "image_ids": [
                    "{{image_id}}"
                ],
                "is_aco": false,
                "adgroup_name": "{{adgroup_name}}",
                "dynamic_destination": "UNSET"
            }
        ]
    }
}
(/code)

目标页面为动态目标页面

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/ad/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "adgroup_id": "{{adgroup_id}}",
    "creatives": [
        {
            "ad_name": "{{ad_name}}",
            "identity_type": "CUSTOMIZED_USER",
            "identity_id": "{{identity_id}}",
            "catalog_id":"{{catalog_id}}",
            "product_specific_type":"ALL",
            "dynamic_format":"UNSET",
            "ad_format": "SINGLE_VIDEO",
            "vertical_video_strategy": "SINGLE_VIDEO",
            "video_id": "{{video_id}}",
            "image_ids": ["{{image_id}}"],
            "ad_text": "{{ad_text}}",
            "dynamic_destination":"DLP",
            "shopping_ads_fallback_type":"CUSTOM",
            "landing_page_url":"{{landing_page_url}}",
            "call_to_action": "LEARN_MORE"
        }
    ]
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "ad_ids": [
            "{{ad_id}}"
        ],
        "need_audit": false,
        "creatives": [
            {
                "adgroup_name": "{{adgroup_name}}",
                "page_id": {{page_id}},
                "ad_id": "{{ad_id}}",
                "create_time": "{{create_time}}",
                "call_to_action": "LEARN_MORE",
                "operation_status": "ENABLE",
                "creative_authorized": false,
                "impression_tracking_url": null,
                "image_ids": [
                    "{{image_id}}"
                ],
                "catalog_id": "{{catalog_id}}",
                "ad_text": "{{ad_text}}",
                "identity_type": "CUSTOMIZED_USER",
                "ad_name": "{{ad_name}}",
                "landing_page_urls": null,
                "call_to_action_id": null,
                "deeplink": null,
                "optimization_event": "ADD_BILLING",
                "ad_texts": null,
                "creative_type": "SHOPPING_CATALOG_PAGE",
                "adgroup_id": "{{adgroup_id}}",
                "shopping_ads_fallback_type": "CUSTOM",
                "modify_time": "{{modify_time}}",
                "dynamic_format": "UNSET",
                "viewability_vast_url": null,
                "ad_format": "SINGLE_VIDEO",
                "brand_safety_vast_url": null,
                "click_tracking_url": null,
                "playable_url": "",
                "identity_id": "{{identity_id}}",
                "vast_moat_enabled": false,
                "profile_image_url": "{{profile_image_url}}",
                "music_id": null,
                "is_new_structure": true,
                "shopping_ads_deeplink_type": "NONE",
                "advertiser_id": "{{advertiser_id}}",
                "avatar_icon_web_uri": "{{avatar_icon_web_uri}}",
                "shopping_ads_video_package_id": "",
                "ad_ref_pixel_id": {{ad_ref_pixel_id}},
                "tracking_offline_event_set_ids": [
                    "{{tracking_offline_event_set_id}}"
                ],
                "card_id": null,
                "video_id": "{{video_id}}",
                "landing_page_url": "{{landing_page_url}}",
                "viewability_postbid_partner": "UNSET",
                "app_name": "",
                "is_aco": false,
                "product_specific_type": "ALL",
                "tracking_pixel_id": {{tracking_pixel_id}},
                "display_name": "{{display_name}}",
                "campaign_id": "{{campaign_id}}",
                "campaign_name": "{{campaign_name}}",
                "vertical_video_strategy": "SINGLE_VIDEO",
                "dynamic_destination": "DLP"
            }
        ]
    }
}
(/code)

目标页面为落地页

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/ad/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "adgroup_id": "{{adgroup_id}}",
    "creatives": [
        {
            "ad_name": "{{ad_name}}",
            "identity_type": "CUSTOMIZED_USER",
            "identity_id": "{{identity_id}}",
            "catalog_id":"{{catalog_id}}",
            "product_specific_type":"ALL",
            "dynamic_format":"UNSET",
            "ad_format": "SINGLE_VIDEO",
            "vertical_video_strategy": "SINGLE_VIDEO",
            "video_id": "{{video_id}}",
            "image_ids": ["{{image_id}}"],
            "ad_text": "{{ad_text}}",
            "dynamic_destination":"UNSET",
            "shopping_ads_fallback_type":"CUSTOM",
            "landing_page_url":"{{landing_page_url}}",
            "call_to_action": "LEARN_MORE"
        }
    ]
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "ad_ids": [
            "{{ad_id}}"
        ],
        "need_audit": false,
        "creatives": [
            {
                "video_id": "{{video_id}}",
                "brand_safety_vast_url": null,
                "adgroup_id": "{{adgroup_id}}",
                "call_to_action_id": null,
                "deeplink_type": "NORMAL",
                "app_name": "",
                "tracking_offline_event_set_ids": [
                    "{{tracking_offline_event_set_id}}"
                ],
                "advertiser_id": "{{advertiser_id}}",
                "identity_id": "{{identity_id}}",
                "is_aco": false,
                "identity_type": "CUSTOMIZED_USER",
                "vertical_video_strategy": "SINGLE_VIDEO",
                "playable_url": "",
                "ad_name": "{{ad_name}}",
                "ad_id": "{{ad_id}}",
                "tracking_pixel_id": {{tracking_pixel_id}},
                "shopping_ads_fallback_type": "CUSTOM",
                "card_id": null,
                "vast_moat_enabled": false,
                "ad_ref_pixel_id": {{ad_ref_pixel_id}},
                "call_to_action": "LEARN_MORE",
                "creative_authorized": false,
                "display_name": "{{display_name}}",
                "viewability_vast_url": null,
                "profile_image_url": "{{profile_image_url}}",
                "deeplink": "",
                "ad_texts": null,
                "create_time": "{{create_time}}",
                "creative_type": null,
                "landing_page_url": "{{landing_page_url}}",
                "click_tracking_url": null,
                "product_specific_type": "ALL",
                "page_id": null,
                "adgroup_name": "{{adgroup_name}}",
                "ad_text": "{{ad_text}}",
                "shopping_ads_deeplink_type": "NONE",
                "campaign_name": "{{campaign_name}}",
                "shopping_ads_video_package_id": "",
                "is_new_structure": true,
                "landing_page_urls": null,
                "catalog_id": "{{catalog_id}}",
                "viewability_postbid_partner": "UNSET",
                "impression_tracking_url": null,
                "dynamic_destination": "UNSET",
                "image_ids": [
                    "{{image_id}}"
                ],
                "modify_time": "{{modify_time}}",
                "dynamic_format": "UNSET",
                "avatar_icon_web_uri": "{{avatar_icon_web_uri}}",
                "music_id": null,
                "optimization_event": "ADD_BILLING",
                "campaign_id": "{{campaign_id}}",
                "ad_format": "SINGLE_VIDEO",
                "operation_status": "ENABLE"
            }
        ]
    }
}
(/code)

目标页面为即时体验商品页面

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/ad/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "adgroup_id": "{{adgroup_id}}",
    "creatives": [
        {
            "ad_name": "{{ad_name}}",
            "identity_type": "CUSTOMIZED_USER",
            "identity_id": "{{identity_id}}",
            "catalog_id":"{{catalog_id}}",
            "product_specific_type":"ALL",
            "dynamic_format":"UNSET",
            "ad_format": "SINGLE_VIDEO",
            "vertical_video_strategy": "SINGLE_VIDEO",
            "video_id": "{{video_id}}",
            "image_ids": ["{{image_id}}"],
            "ad_text": "{{ad_text}}",
            "dynamic_destination":"UNSET",
            "instant_product_page_used":true,
            "shopping_ads_fallback_type":"CUSTOM",
            "landing_page_url":"{{landing_page_url}}",
            "call_to_action": "LEARN_MORE"
        }
    ]
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "ad_ids": [
            "{{ad_id}}"
        ],
        "need_audit": false,
        "creatives": [
            {
                "advertiser_id": "{{advertiser_id}}",
                "campaign_id": "{{campaign_id}}",
                "avatar_icon_web_uri": "{{avatar_icon_web_uri}}",
                "shopping_ads_fallback_type": "CUSTOM",
                "click_tracking_url": null,
                "is_aco": false,
                "call_to_action": "LEARN_MORE",
                "identity_id": "{{identity_id}}",
                "landing_page_urls": null,
                "ad_name": "{{ad_name}}",
                "image_ids": [
                    "{{image_id}}"
                ],
                "shopping_ads_video_package_id": "",
                "ad_id": "{{ad_id}}",
                "optimization_event": "ADD_BILLING",
                "ad_texts": null,
                "ad_text": "{{ad_text}}",
                "identity_type": "CUSTOMIZED_USER",
                "landing_page_url": "{{landing_page_url}}",
                "card_id": null,
                "shopping_ads_deeplink_type": "NONE",
                "profile_image_url": "{{profile_image_url}}",
                "ad_ref_pixel_id": {{ad_ref_pixel_id}},
                "product_specific_type": "ALL",
                "adgroup_name": "{{adgroup_name}}",
                "display_name": "{{display_name}}",
                "playable_url": "",
                "call_to_action_id": null,
                "viewability_postbid_partner": "UNSET",
                "ad_format": "SINGLE_VIDEO",
                "campaign_name": "{{campaign_name}}",
                "vast_moat_enabled": false,
                "vertical_video_strategy": "SINGLE_VIDEO",
                "tracking_offline_event_set_ids": [
                    "{{tracking_offline_event_set_id}}"
                ],
                "creative_type": "SHOPPING_CATALOG_PAGE",
                "tracking_pixel_id": {{tracking_pixel_id}},
                "dynamic_format": "UNSET",
                "page_id": {{page_id}},
                "is_new_structure": true,
                "catalog_id": "{{catalog_id}}",
                "dynamic_destination": "UNSET",
                "viewability_vast_url": null,
                "create_time": "{{create_time}}",
                "modify_time": "{{modify_time}}",
                "deeplink": "",
                "app_name": "",
                "brand_safety_vast_url": null,
                "music_id": null,
                "video_id": "{{video_id}}",
                "adgroup_id": "{{adgroup_id}}",
                "impression_tracking_url": null,
                "creative_authorized": false,
                "operation_status": "ENABLE"
            }
        ]
    }
}
(/code)

广告样式为商品库视频

设置	要求	参数	如何设置该参数
智能创意	未启用不支持将`is_smart_creative` 传入 /ad/aco/create/ 创建开启智能创意的视频购物广告。	/	/
认证身份（广告发布身份）	自定义用户（自定义身份）	`identity_type`	`CUSTOMIZED_USER`
		`identity_id`	传入合法值若想获取广告账号下的认证身份，可使用/identity/get/。
		`identity_authorized_bc_id`	不传入
商品	以下任意选项：所有商品商品系列特定商品，最多选择20个商品	`catalog_id` `product_specific_type` `item_group_ids` `product_set_id` `sku_ids`	将 `catalog_id` 设置为广告组层级指定的商品库 ID。将 `product_specific_type` 设置为 `ALL`，`PRODUCT_SET` 或 `CUSTOMIZED_PRODUCTS`。若 `product_specific_type` 设置为 `ALL`，无需传入 `sku_ids`，`item_group_ids` 和`product_set_id`。若 `product_specific_type` 设置为 `PRODUCT_SET`，您需传入 `item_group_ids` 或 `product_set_id`。无需传入 `sku_ids`。若 `product_specific_type` 设置为 `CUSTOMIZED_PRODUCTS`，您需通过`sku_ids`指定最多 20 个商品。无需传入`item_group_ids` 和 `product_set_id`。注意：若想确认电商商品库商品能否用于广告中，可使用/catalog/product/get/。若该商品返回的`ad_creation_eligible`为`AVAILABLE`，则该商品可用于广告中。
创意详情 - 动态样式	未启用	`dynamic_format`	`UNSET` 或不传入
广告样式	商品库视频：基于商品目录中的信息生成动态视频。注意：若您想要使用已上传的商品库视频创建商品库视频广告，需确保已在广告组层级将优化位置设置为落地页。	`ad_format`	`SINGLE_VIDEO`
广告样式		`vertical_video_strategy`	以下任意值： `CATALOG_UPLOADED_VIDEOS`：使用已上传的商品库视频的商品库视频样式。若想了解如何管理已上传的商品库视频，请查看上传商品库视频并与商品绑定。 `CATALOG_VIDEOS`：使用视频模板的商品库视频样式。注意：使用已上传的商品库视频创建广告样式为商品库视频、商品来源为商品库的视频购物广告（即`vertical_video_strategy` 设置为 `CATALOG_UPLOADED_VIDEOS`）目前为白名单功能。如需使用此功能，请联系您的 TikTok 销售代表。若要将 `vertical_video_strategy` 设置为 `CATALOG_UPLOADED_VIDEOS`，您需先在广告组层级将 `promotion_type` 设置为 `WEBSITE`。
创意素材	商品库视频。您需确保商品库至少存在一个已上传的商品库视频，绑定了一个视频模版，或每个商品都设置了对应的视频 URL。若您选择了“您的视频”（即已上传的商品库视频），系统将自动选择已上传的商品库视频来展示商品。若您选择了一个与商品库绑定的视频模版，则该视频模版将用于为每个商品库商品自动生成动态商品库视频。若您未选择一个与商品库绑定的视频模版，系统将自动为每个商品选择一个视频模板，视频模版将用于为每个商品库商品自动生成动态商品库视频。若商品有对应的视频 URL，将使用视频 URL 中的视频。	`shopping_ads_video_package_id`	传入合法值或不传入。若不传入本字段且 `vertical_video_strategy` 设置为`CATALOG_UPLOADED_VIDEOS`，系统将自动选择已上传的商品库视频来展示商品。若传入本字段且 `vertical_video_strategy` 设置为 `CATALOG_VIDEOS`，则指定的视频模版将用于为每个商品库商品自动生成动态商品库视频。若不传入本字段且 `vertical_video_strategy` 设置为 `CATALOG_VIDEOS`，系统将自动为每个商品选择一个视频模板，视频模版将用于为每个商品库商品自动生成动态商品库视频。若商品有对应的视频 URL，将使用视频 URL 中的视频。若想获取与商品库绑定的视频模版（视频包），可使用/catalog/video_package/get/。若想了解如何在 TikTok 广告管理平台中创建视频模版，请查看创建视频包。
创意素材		`video_id` `image_ids` `tiktok_item_id` `dark_post_status` `music_id`	不传入
广告文案	设置对应文案	`ad_text`	传入合法值
创新互动样式（可选）	未启用，或使用以下任意类型：倒计时贴纸礼品码贴纸展示卡片（又称图片卡片）商品卡片商品磁贴（需申请白名单）注意：仅当使用上传的商品库视频时支持使用商品磁贴素材包。	`card_id`	不传入或指定任意类型的创意素材包的 ID：倒计时贴纸礼品码贴纸展示卡片商品卡片商品磁贴若要在商品来源为商品库、广告样式为商品库视频的视频购物广告中使用商品磁贴素材包，您需将`vertical_video_strategy` 设置为 `CATALOG_UPLOADED_VIDEOS`。若想创建创意素材包，可使用 /creative/portfolio/create/。欲了解如何获取展示卡片、商品卡片或商品磁贴素材包的 ID，请参考卡片。欲了解如何获取倒计时贴纸或礼品码贴纸素材包的 ID，请参考贴纸。注意：使用商品磁贴素材包创建广告目前为白名单功能。如需使用此功能，请联系您的 TikTok 销售代表。
目标页面	若优化对象为落地页，目标页面支持以下选项：动态目标页面如果启用动态目标页面，您的受众将跳转到你的落地页或自动创建的 TikTok 即时体验页面，具体取决于哪种页面最有可能为你的业务产生最佳效果。落地页即时体验商品页面通过即时体验商品页面，客户会跳转到原生的 TikTok 落地页。您可以在这个页面展示一系列商品并加强意向信号的收集，从而帮助您提升广告效果。若优化对象为应用，目标页面仅支持应用。动态目标页面不支持在以下场景中使用：优化对象为应用时。优化对象为落地页且优化目标为点击或落地页浏览量时。	`dynamic_destination` `instant_product_page_used` `page_image_index`	`promotion_type` 设置为 `WEBSITE`时：若想将目标页面设置为动态目标页面，需将 `dynamic_destination` 设置为 `DLP`，同时省略即时体验商品页面参数（`instant_product_page_used` 和 `page_image_index`）。若想将目标页面设置为落地页，需省略动态目标页面和即时体验商品页面参数（`dynamic_destination`， `instant_product_page_used` 和 `page_image_index`）。若想将目标页面设置为即时体验商品页面，需将 `instant_product_page_used` 设置为 `true`，可同时传入可选参数 `utm_params` 和 `page_image_index`。无需传入动态目标页面参数 `dynamic_destination`。 `promotion_type` 设置为 `APP_ANDRIOD` 或 `APP_IOS`时，需省略动态目标页面和即时体验商品页面参数（`dynamic_destination`，`instant_product_page_used`和 `page_image_index`）。注意：在以下场景中不允许将 `dynamic_destination` 设置为 `DLP`： `promotion_type` 设置为 `APP_ANDRIOD` 或 `APP_IOS`时。 `promotion_type` 设置为 `WEBSITE` 且 `optimization_goal` 设置为 `CLICK` 或 `TRAFFIC_LANDING_PAGE_VIEW`时。
		`landing_page_url` `utm_params` `deeplink` `deeplink_type` `shopping_ads_deeplink_type` `deeplink_utm_params` `shopping_ads_fallback_type` `fallback_type`	根据您的业务需要配置相关参数。需注意，根据所选的优化目标，可用的深度链接设置可能不同。若想了解深度链接的详情，请查看深度链接。若想了解优化目标点击支持的目标页面和深度链接设置，请查看在推广网站的视频购物广告中指定目标页面和深度链接设置。
		`page_id` `tiktok_page_category` `phone_region_code` `phone_region_calling_code` `phone_number`	不传入
行动引导文案	设置对应文案	`call_to_action`	传入合法值。若想了解枚举值，请查看枚举值 - 行动引导文案。
免责声明	未启用	`disclaimer_type` `disclaimer_text` `disclaimer_clickable_texts`	不传入
试玩素材	未启用	`playable_url`	不传入

示例

目标页面为应用且不指定视频模版

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/ad/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "adgroup_id": "{{adgroup_id}}",
    "creatives": [
        {
            "ad_name": "{{ad_name}}",
            "identity_type": "CUSTOMIZED_USER",
            "identity_id": "{{identity_id}}",
            "catalog_id":"{{catalog_id}}",
            "product_specific_type":"ALL",
            "dynamic_format":"UNSET",
            "ad_format": "SINGLE_VIDEO",
            "vertical_video_strategy": "CATALOG_VIDEOS",
            "ad_text": "{{ad_text}}",
            "dynamic_destination":"UNSET",
            "call_to_action": "LEARN_MORE"
        }
    ]
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK

{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "ad_ids": [
            "{{ad_id}}"
        ],
        "need_audit": false,
        "creatives": [
            {
                "advertiser_id": "{{advertiser_id}}",
                "campaign_id": "{{campaign_id}}",
                "avatar_icon_web_uri": "{{avatar_icon_web_uri}}",
                "shopping_ads_fallback_type": "DEFAULT",
                "click_tracking_url": "{{click_tracking_url}}",
                "is_aco": false,
                "call_to_action": "LEARN_MORE",
                "identity_id": "{{identity_id}}",
                "landing_page_urls": null,
                "ad_name": "{{ad_name}}",
                "image_ids": [],
                "shopping_ads_video_package_id": "",
                "ad_id": "{{ad_id}}",
                "optimization_event": "ACTIVE",
                "ad_texts": null,
                "ad_text": "{{ad_text}}",
                "identity_type": "CUSTOMIZED_USER",
                "landing_page_url": "",
                "card_id": null,
                "shopping_ads_deeplink_type": "NONE",
                "profile_image_url": "{{profile_image_url}}",
                "deeplink_type": "NORMAL",
                "product_specific_type": "ALL",
                "tracking_app_id": "{{tracking_app_id}}",
                "adgroup_name": "{{adgroup_name}}",
                "display_name": "",
                "playable_url": "",
                "call_to_action_id": null,
                "viewability_postbid_partner": "UNSET",
                "ad_format": "SINGLE_VIDEO",
                "campaign_name": "{{campaign_name}}",
                "vast_moat_enabled": false,
                "vertical_video_strategy": "CATALOG_VIDEOS",
                "tracking_offline_event_set_ids": [
                    "{{tracking_offline_event_set_id}}"
                ],
                "creative_type": null,
                "tracking_pixel_id": 0,
                "dynamic_format": "UNSET",
                "page_id": null,
                "is_new_structure": true,
                "catalog_id": "{{catalog_id}}",
                "dynamic_destination": "UNSET",
                "viewability_vast_url": null,
                "create_time": "{{create_time}}",
                "modify_time": "{{modify_time}}",
                "deeplink": "",
                "app_name": "{{app_name}}",
                "brand_safety_vast_url": null,
                "music_id": null,
                "video_id": null,
                "adgroup_id": "{{adgroup_id}}",
                "impression_tracking_url": "{{impression_tracking_url}}",
                "creative_authorized": false,
                "operation_status": "ENABLE"
            }
        ]
    }
}
(/code)

目标页面为应用且指定视频模版

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/ad/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "adgroup_id": "{{adgroup_id}}",
    "creatives": [
        {
            "ad_name": "{{ad_name}}",
            "identity_type": "CUSTOMIZED_USER",
            "identity_id": "{{identity_id}}",
            "catalog_id":"{{catalog_id}}",
            "product_specific_type":"ALL",
            "dynamic_format":"UNSET",
            "ad_format": "SINGLE_VIDEO",
            "vertical_video_strategy": "CATALOG_VIDEOS",
            "shopping_ads_video_package_id":"{{shopping_ads_video_package_id}}",
            "ad_text": "{{ad_text}}",
            "dynamic_destination":"UNSET",
            "call_to_action": "LEARN_MORE"
        }
    ]
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "ad_ids": [
            "{{ad_id}}"
        ],
        "need_audit": false,
        "creatives": [
            {
                "identity_id": "{{identity_id}}",
                "optimization_event": "ACTIVE",
                "music_id": null,
                "identity_type": "CUSTOMIZED_USER",
                "call_to_action": "LEARN_MORE",
                "creative_authorized": false,
                "vast_moat_enabled": false,
                "campaign_name": "{{campaign_name}}",
                "display_name": "",
                "product_specific_type": "ALL",
                "viewability_vast_url": null,
                "ad_texts": null,
                "vertical_video_strategy": "CATALOG_VIDEOS",
                "modify_time": "{{modify_time}}",
                "page_id": null,
                "viewability_postbid_partner": "UNSET",
                "catalog_id": "{{catalog_id}}",
                "advertiser_id": "{{advertiser_id}}",
                "tracking_offline_event_set_ids": [
                    "{{tracking_offline_event_set_id}}"
                ],
                "brand_safety_vast_url": null,
                "is_new_structure": true,
                "ad_name": "{{ad_name}}",
                "adgroup_name": "{{adgroup_name}}",
                "tracking_app_id": "{{tracking_app_id}}",
                "ad_format": "SINGLE_VIDEO",
                "profile_image_url": "{{profile_image_url}}",
                "avatar_icon_web_uri": "{{avatar_icon_web_uri}}",
                "dynamic_format": "UNSET",
                "click_tracking_url": "{{click_tracking_url}}",
                "creative_type": null,
                "app_name": "{{app_name}}",
                "campaign_id": "{{campaign_id}}",
                "operation_status": "ENABLE",
                "image_ids": [],
                "landing_page_url": "",
                "shopping_ads_video_package_id": "{{shopping_ads_video_package_id}}",
                "deeplink": "",
                "tracking_pixel_id": 0,
                "call_to_action_id": null,
                "shopping_ads_fallback_type": "DEFAULT",
                "deeplink_type": "NORMAL",
                "create_time": "{{create_time}}",
                "playable_url": "",
                "impression_tracking_url": "{{impression_tracking_url}}",
                "adgroup_id": "{{adgroup_id}}",
                "shopping_ads_deeplink_type": "NONE",
                "ad_id": "{{ad_id}}",
                "video_id": null,
                "landing_page_urls": null,
                "is_aco": false,
                "card_id": null,
                "ad_text": "{{ad_text}}",
                "dynamic_destination": "UNSET"
            }
        ]
    }
}
(/code)

目标页面为动态目标页面且不指定视频模版

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/ad/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "adgroup_id": "{{adgroup_id}}",
    "creatives": [
        {
            "ad_name": "{{ad_name}}",
            "identity_type": "CUSTOMIZED_USER",
            "identity_id": "{{identity_id}}",
            "catalog_id":"{{catalog_id}}",
            "product_specific_type":"ALL",
            "dynamic_format":"UNSET",
            "ad_format": "SINGLE_VIDEO",
            "vertical_video_strategy": "CATALOG_VIDEOS",
            "ad_text": "{{ad_text}}",
            "dynamic_destination":"DLP",
            "shopping_ads_fallback_type":"CUSTOM",
            "landing_page_url":"{{landing_page_url}}",
            "call_to_action": "LEARN_MORE"
        }
    ]
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "ad_ids": [
            "{{ad_id}}"
        ],
        "need_audit": false,
        "creatives": [
            {
                "shopping_ads_deeplink_type": "NONE",
                "ad_texts": null,
                "brand_safety_vast_url": null,
                "is_aco": false,
                "tracking_pixel_id": {{tracking_pixel_id}},
                "ad_format": "SINGLE_VIDEO",
                "ad_name": "{{ad_name}}",
                "adgroup_id": "{{adgroup_id}}",
                "product_specific_type": "ALL",
                "landing_page_url": "{{landing_page_url}}",
                "call_to_action_id": null,
                "click_tracking_url": null,
                "operation_status": "ENABLE",
                "adgroup_name": "{{adgroup_name}}",
                "identity_type": "CUSTOMIZED_USER",
                "profile_image_url": "{{profile_image_url}}",
                "ad_text": "{{ad_text}}",
                "vast_moat_enabled": false,
                "shopping_ads_fallback_type": "CUSTOM",
                "creative_type": "SHOPPING_CATALOG_PAGE",
                "dynamic_format": "UNSET",
                "identity_id": "{{identity_id}}",
                "display_name": "{{display_name"}}",
                "video_id": null,
                "advertiser_id": "{{advertiser_id}}",
                "catalog_id": "{{catalog_id}}",
                "impression_tracking_url": null,
                "page_id": {{page_id}},
                "tracking_offline_event_set_ids": [
                    "{{racking_offline_event_set_id}}"
                ],
                "avatar_icon_web_uri": "{{avatar_icon_web_uri}}",
                "viewability_postbid_partner": "UNSET",
                "campaign_id": "{{campaign_id"}}",
                "dynamic_destination": "DLP",
                "playable_url": "",
                "optimization_event": "ADD_BILLING",
                "image_ids": [],
                "modify_time": "{{modify_time}}",
                "card_id": null,
                "ad_id": "{{ad_id}}",
                "vertical_video_strategy": "CATALOG_VIDEOS",
                "deeplink": null,
                "create_time": "{{create_time}}",
                "viewability_vast_url": null,
                "music_id": null,
                "shopping_ads_video_package_id": "",
                "call_to_action": "LEARN_MORE",
                "creative_authorized": false,
                "campaign_name": "{{campaign_name}}",
                "ad_ref_pixel_id": {{ad_ref_pixel_id}},
                "landing_page_urls": null,
                "is_new_structure": true,
                "app_name": ""
            }
        ]
    }
}
(/code)

目标页面为落地页且不指定视频模版

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/ad/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "adgroup_id": "{{adgroup_id}}",
    "creatives": [
        {
            "ad_name": "{{ad_name}}",
            "identity_type": "CUSTOMIZED_USER",
            "identity_id": "{{identity_id}}",
            "catalog_id":"{{catalog_id}}",
            "product_specific_type":"ALL",
            "dynamic_format":"UNSET",
            "ad_format": "SINGLE_VIDEO",
            "vertical_video_strategy": "CATALOG_VIDEOS",
            "ad_text": "{{ad_text}}",
            "dynamic_destination":"UNSET",
            "shopping_ads_fallback_type":"CUSTOM",
            "landing_page_url":"{{landing_page_url}}",
            "call_to_action": "LEARN_MORE"
        }
    ]
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "ad_ids": [
            "{{ad_id}}"
        ],
        "need_audit": false,
        "creatives": [
            {
                "ad_texts": null,
                "creative_authorized": false,
                "tracking_pixel_id": {{tracking_pixel_id}},
                "deeplink_type": "NORMAL",
                "ad_text": "{{ad_text}}",
                "impression_tracking_url": null,
                "optimization_event": "ADD_BILLING",
                "app_name": "",
                "landing_page_urls": null,
                "ad_id": "{{ad_id}}",
                "identity_type": "CUSTOMIZED_USER",
                "playable_url": "",
                "music_id": null,
                "adgroup_id": "{{adgroup_id}}",
                "tracking_offline_event_set_ids": [
                    "{{tracking_offline_event_set_id}}"
                ],
                "call_to_action": "LEARN_MORE",
                "vertical_video_strategy": "CATALOG_VIDEOS",
                "viewability_vast_url": null,
                "adgroup_name": "{{adgroup_name}}",
                "campaign_id": "{{campaign_id}}",
                "landing_page_url": "{{landing_page_url}}",
                "viewability_postbid_partner": "UNSET",
                "advertiser_id": "{{advertiser_id}}",
                "product_specific_type": "ALL",
                "operation_status": "ENABLE",
                "catalog_id": "{{catalog_id}}",
                "dynamic_format": "UNSET",
                "page_id": null,
                "shopping_ads_deeplink_type": "NONE",
                "image_ids": [],
                "ad_name": "{{ad_name}}",
                "display_name": "{{display_name}}",
                "shopping_ads_video_package_id": "",
                "create_time": "{{create_time}}",
                "brand_safety_vast_url": null,
                "shopping_ads_fallback_type": "CUSTOM",
                "campaign_name": "{{campaign_name}}",
                "is_new_structure": true,
                "profile_image_url": "{{profile_image_url}}",
                "video_id": null,
                "ad_format": "SINGLE_VIDEO",
                "dynamic_destination": "UNSET",
                "ad_ref_pixel_id": {{ad_ref_pixel_id}},
                "modify_time": "{{modify_time}}",
                "is_aco": false,
                "identity_id": "{{identity_id"}}",
                "card_id": null,
                "avatar_icon_web_uri": "{{avatar_icon_web_uri}}",
                "deeplink": "",
                "vast_moat_enabled": false,
                "click_tracking_url": null,
                "call_to_action_id": null,
                "creative_type": null
            }
        ]
    }
}
(/code)

目标页面为即时体验商品页面且不指定视频模版

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/ad/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "adgroup_id": "{{adgroup_id}}",
    "creatives": [
        {
            "ad_name": "{{ad_name}}",
            "identity_type": "CUSTOMIZED_USER",
            "identity_id": "{{identity_id}}",
            "catalog_id":"{{catalog_id}}",
            "product_specific_type":"ALL",
            "dynamic_format":"UNSET",
            "ad_format": "SINGLE_VIDEO",
            "vertical_video_strategy": "CATALOG_VIDEOS",
            "ad_text": "{{ad_text}}",
            "dynamic_destination":"UNSET",
            "instant_product_page_used":true,
            "shopping_ads_fallback_type":"CUSTOM",
            "landing_page_url":"{{landing_page_url}}",
            "call_to_action": "LEARN_MORE"
        }
    ]
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "ad_ids": [
            "{{ad_id}}"
        ],
        "need_audit": false,
        "creatives": [
            {
                "catalog_id": "{{catalog_id}}",
                "image_ids": [],
                "ad_id": "{{ad_id}}",
                "creative_type": "SHOPPING_CATALOG_PAGE",
                "campaign_name": "{{campaign_name}}",
                "video_id": null,
                "advertiser_id": "{{advertiser_id}}",
                "page_id": {{page_id}},
                "playable_url": "",
                "shopping_ads_fallback_type": "CUSTOM",
                "call_to_action": "LEARN_MORE",
                "modify_time": "{{modify_time}}",
                "is_new_structure": true,
                "operation_status": "ENABLE",
                "viewability_postbid_partner": "UNSET",
                "click_tracking_url": null,
                "app_name": "",
                "brand_safety_vast_url": null,
                "identity_id": "{{identity_id}}",
                "ad_ref_pixel_id": {{ad_ref_pixel_id}},
                "shopping_ads_video_package_id": "",
                "tracking_pixel_id": {{tracking_pixel_id}},
                "vast_moat_enabled": false,
                "avatar_icon_web_uri": "{{avatar_icon_web_uri}}",
                "ad_text": "{{ad_text}}",
                "landing_page_urls": null,
                "dynamic_destination": "UNSET",
                "card_id": null,
                "shopping_ads_deeplink_type": "NONE",
                "deeplink": "",
                "dynamic_format": "UNSET",
                "adgroup_name": "{{adgroup_name}}",
                "viewability_vast_url": null,
                "display_name": "{{display_name}}",
                "call_to_action_id": null,
                "tracking_offline_event_set_ids": [
                    "{{tracking_offline_event_set_id}}"
                ],
                "product_specific_type": "ALL",
                "music_id": null,
                "adgroup_id": "{{adgroup_id}}",
                "profile_image_url": "{{profile_image_url}}",
                "ad_name": "{{ad_name}}",
                "creative_authorized": false,
                "identity_type": "CUSTOMIZED_USER",
                "create_time": "{{create_time}}",
                "ad_texts": null,
                "impression_tracking_url": null,
                "optimization_event": "ADD_BILLING",
                "campaign_id": "{{campaign_id}}",
                "ad_format": "SINGLE_VIDEO",
                "is_aco": false,
                "vertical_video_strategy": "CATALOG_VIDEOS",
                "landing_page_url": "{{landing_page_url}}"
            }
        ]
    }
}
(/code)

广告样式为商品库轮播

若想使用商品库轮播（目录轮播）这一广告样式，需确保广告组层级 placement_type 设置为 PLACEMENT_TYPE_AUTOMATIC，或 placement_type 设置为 PLACEMENT_TYPE_NORMAL，且placements 的值中包含PLACEMENT_TIKTOK。

设置	要求	参数	如何设置该参数
智能创意	未启用不支持将`is_smart_creative` 传入 /ad/aco/create/ 创建开启智能创意的视频购物广告。	/	/
认证身份（广告发布身份）	自定义用户（自定义身份）	`identity_type`	`CUSTOMIZED_USER`
		`identity_id`	传入合法值若想获取广告账号下的认证身份，可使用/identity/get/。
		`identity_authorized_bc_id`	不传入
创意详情 - 动态样式	未启用	`dynamic_format`	`UNSET` 或不传入
广告样式	商品库轮播：创建包含 2–20 件商品的广告，以幻灯片样式展示。系统会进行安排，每次最多展示 20 件商品。	`ad_format`	`CATALOG_CAROUSEL`
广告样式	商品库轮播：创建包含 2–20 件商品的广告，以幻灯片样式展示。系统会进行安排，每次最多展示 20 件商品。	`vertical_video_strategy`	不传入
商品	以下任意选项：所有商品商品系列特定商品，最多选择20个商品	`catalog_id` `product_specific_type` `item_group_ids` `product_set_id` `sku_ids` `carousel_image_index`	将`catalog_id`设置为广告组层级指定的商品库 ID。轮播图片选择范围：投放中的轮播广告将从商品库（`catalog_id`）中商品的对应图片中动态选取轮播图片。您可以通过`product_specific_type`参数指定商品图片的选取范围：若想设置从商品库的所有商品中动态选取轮播图片，可将`product_specific_type`设置为`ALL`，同时不传入`item_group_ids`，`product_set_id`和`sku_ids`。所指定的商品库（`catalog_id`）需包含至少两个商品。若想设置从商品系列的商品中动态选取轮播图片，可将`product_specific_type`设置为`PRODUCT_SET`，同时传入`item_group_ids` 或 `product_set_id`。所指定的`item_group_ids`或`product_set_id` 需包含至少两个商品。若想设置从自定义的商品范围（最多20个商品）中动态选取轮播图片，可将`product_specific_type`设置为 `CUSTOMIZED_PRODUCTS`，同时传入`sku_ids`。所指定的`sku_ids` 需包含至少两个商品。注意：若想确认电商商品库商品能否用于广告中，可使用/catalog/product/get/。若该商品返回的`ad_creation_eligible`为`AVAILABLE`，则该商品可用于广告中。轮播图片类型：使用商品主图：轮播图片默认使用动态选取的商品库商品的主图 URL。使用商品附图：您可以通过参数`carousel_image_index`指定附加图片列表（`additional_image_urls`）中的图片位置，从而使用每个动态选取的商品库商品的对应附加图片作为轮播图片。
创意素材 - 图片	轮播广告中支持的图片，至少 2 张
创意素材 - 图片	轮播广告中支持的图片，至少 2 张	`image_ids`	不传入
创意素材 - 视频	未启用	`video_id` `tiktok_item_id` `dark_post_status` `shopping_ads_video_package_id`	不传入
创意素材 - 音乐	轮播广告中支持的 1 首音乐	`music_id`	传入一个视频购物类型的轮播广告中支持的音乐 ID。若想获取有效的音乐ID，您可以使用以下任意方法：通过在 /file/music/get/ 中将 `music_scene` 设置为 `CATALOG_CAROUSEL`，筛选广告账号下可用于视频购物类型的轮播广告的音乐。将可用于视频购物类型的轮播广告的自定义音乐上传至广告账号中，可使用以下任意方法：在 /file/music/upload/ 中将 `music_scene` 设置为 `CATALOG_CAROUSEL`，并同时传入`music_file` 和 `music_signature`。在/file/music/upload/中将`music_scene` 设置为 `CATALOG_CAROUSEL`，将`upload_type` 设置为 `UPLOAD_BY_FILE_ID`，并同时传入 `file_id`。
广告文案	设置对应文案	`ad_text`	传入合法值
创新互动样式	未启用	`card_id`	不传入
目标页面	若优化位置为落地页，则目标页面仅支持落地页。若优化位置为应用，则目标页面仅支持应用。不支持使用即时体验商品页面和动态目标页面。	`dynamic_destination`	`UNSET` 或不传入
		`instant_product_page_used` `page_image_index`	不传入
		`landing_page_url` `utm_params` `deeplink` `deeplink_type` `shopping_ads_deeplink_type` `deeplink_utm_params` `shopping_ads_fallback_type` `fallback_type`	根据您的业务需要配置相关参数。需注意，根据所选的优化目标，可用的深度链接设置可能不同。若想了解深度链接的详情，请查看深度链接。若想了解优化目标点击支持的目标页面和深度链接设置，请查看在推广网站的视频购物广告中指定目标页面和深度链接设置。注意：此时不允许使用商品库深度链接和商品库链接，因此，`shopping_ads_deeplink_type` 和 `shopping_ads_fallback_type` 不允许设置为 `SHOPPING_ADS`。
		`page_id` `tiktok_page_category` `phone_region_code` `phone_region_calling_code` `phone_number`	不传入
行动引导文案	设置对应文案	`call_to_action`	传入合法值。若想了解枚举值，请查看枚举值 - 行动引导文案。
免责声明	未启用	`disclaimer_type` `disclaimer_text` `disclaimer_clickable_texts`	不传入
试玩素材	未启用	`playable_url`	不传入

示例

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/ad/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "adgroup_id": "{{adgroup_id}}",
    "creatives": [
        {
            "ad_name": "{{ad_name}}",
            "identity_type": "CUSTOMIZED_USER",
            "identity_id": "{{identity_id}}",
            "catalog_id":"{{catalog_id}}",
            "product_specific_type":"ALL",
            "dynamic_format":"UNSET",
            "ad_format": "CATALOG_CAROUSEL",
            "music_id":"{{music_id}}",
            "ad_text": "{{ad_text}}",
            "dynamic_destination":"UNSET",
            "shopping_ads_fallback_type":"CUSTOM",
            "landing_page_url":"{{landing_page_url}}",
            "call_to_action": "LEARN_MORE"
        }
    ]
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "ad_ids": [
            "{{ad_id}}"
        ],
        "need_audit": false,
        "creatives": [
            {
                "vast_moat_enabled": false,
                "ad_name": "{{ad_name}}",
                "call_to_action": "LEARN_MORE",
                "call_to_action_id": null,
                "is_new_structure": true,
                "adgroup_id": "{{adgroup_id}}",
                "ad_id": "{{ad_id}}",
                "is_aco": false,
                "card_id": null,
                "vertical_video_strategy": null,
                "app_name": "",
                "ad_text": "{{ad_text}}",
                "identity_type": "CUSTOMIZED_USER",
                "landing_page_urls": null,
                "campaign_name": "{{campaign_name}}",
                "product_specific_type": "ALL",
                "music_id": "{{music_id}}",
                "shopping_ads_video_package_id": "",
                "viewability_postbid_partner": "UNSET",
                "ad_format": "CATALOG_CAROUSEL",
                "ad_texts": null,
                "video_id": null,
                "campaign_id": "{{campaign_id}}",
                "shopping_ads_fallback_type": "CUSTOM",
                "adgroup_name": "{{adgroup_name}}",
                "deeplink": "",
                "create_time": "{{create_time}}",
                "tracking_pixel_id": {{tracking_pixel_i}},
                "catalog_id": "{{catalog_id}}",
                "identity_id": "{{identity_id}}",
                "brand_safety_vast_url": null,
                "dynamic_destination": "UNSET",
                "tracking_offline_event_set_ids": [
                    "{{tracking_offline_event_set_id}}"
                ],
                "profile_image_url": "{{profile_image_url}}",
                "deeplink_type": "NORMAL",
                "modify_time": "{{modify_time}}",
                "creative_type": null,
                "page_id": null,
                "display_name": "{{display_name}}",
                "impression_tracking_url": null,
                "ad_ref_pixel_id": {{ad_ref_pixel_id}},
                "playable_url": "",
                "click_tracking_url": null,
                "advertiser_id": "{{advertiser_id}}",
                "landing_page_url": "{{landing_page_url}}",
                "avatar_icon_web_uri": "{{avatar_icon_web_uri}}",
                "image_ids": [],
                "creative_authorized": false,
                "dynamic_format": "UNSET",
                "shopping_ads_deeplink_type": "NONE",
                "viewability_vast_url": null,
                "optimization_event": "ADD_BILLING",
                "operation_status": "ENABLE"
            }
        ]
    }
}
(/code)

5. 预览广告

您可以使用/creative/ads_preview/create/接口预览广告。
我们支持的预览类型包括：AD 和 ADS_CREATION，使您可以预览已有广告或计划创建的广告。

创建商品库广告

步骤

1. 创建推广系列

示例

2. 创建和管理商品库

3. 创建广告组

示例

优化位置设置为应用（且不对受众再营销 ）

优化目标设置为点击

优化目标设置为安装

优化目标设置为应用内事件

优化目标设置为目标页面访问

将优化目标设置为价值

优化位置设置为落地页（且不对受众再营销 ）

优化目标设置为点击

优化目标设置为转化

优化目标设置为落地页浏览量

优化目标设置为价值

对受众再营销（且优化位置设置为落地页，优化目标设置为点击）

4. 创建广告

广告样式为动态样式

示例

目标页面为应用，指定视频模版，且不启用动态目标页面

目标页面为动态目标页面，且指定视频模版（广告组的优化目标为转化）

目标页面为落地页，不指定视频模版，且不启用动态目标页面（广告组的优化目标为点击）

目标页面为落地页，指定视频模版，且不启用动态目标页面（广告组的优化目标为点击）

广告样式为单视频

示例

目标页面为应用

目标页面为动态目标页面

目标页面为落地页

目标页面为即时体验商品页面

广告样式为商品库视频

示例

目标页面为应用且不指定视频模版

目标页面为应用且指定视频模版

目标页面为动态目标页面且不指定视频模版

目标页面为落地页且不指定视频模版

目标页面为即时体验商品页面且不指定视频模版

广告样式为商品库轮播

示例

5. 预览广告

优化位置设置为应用（且不对受众再营销）

优化位置设置为落地页（且不对受众再营销）