优化访问量广告中的目标页面访问

本文介绍了创建优化目标为目标页面访问的访问量广告的具体步骤。使用目标页面访问这一优化目标可以将用户引导至应用内页面，或回退到网站。

前提条件

优化目标目标页面访问目前为白名单功能。如需使用此功能，请联系您的 TikTok 销售代表。
优化目标目标页面访问要求在广告层级设置深度链接。若想了解深度链接的详情，请查看深度链接。

步骤

1. 创建推广系列

使用/campaign/create/接口创建一个推广系列。需确保满足以下要求：

设置	要求	参数	如何设置该参数
推广目标	访问量	`objective_type`	`TRAFFIC`
Smart+ 推广系列	未启用若您想查看推广系列是否启用了 Smart+ 推广系列设置，可使用/campaign/get/返回的`is_smart_performance_campaign`字段进行确认。	/	/
iOS 14专属推广系列	未启用	`campaign_type`	设置为`REGULAR_CAMPAIGN`或不传入
		`app_id`	不传入
		`campaign_app_profile_page_state`	不传入

示例

请求

(code curl http)
curl --location  --request POST 'https://business-api.tiktok.com/open_api/v1.3/campaign/create/' \
--header 'Access-token: {{Access-token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "objective_type": "TRAFFIC",
    "campaign_name": "{{campaign_name}}",
    "budget_mode": "BUDGET_MODE_TOTAL",
    "budget": {{budget}}
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "budget_mode": "BUDGET_MODE_TOTAL",
        "is_search_campaign": false,
        "is_smart_performance_campaign": false,
        "secondary_status": "CAMPAIGN_STATUS_ENABLE",
        "objective": "LANDING_PAGE",
        "campaign_id": "{{campaign_id}}",
        "create_time": "{{create_time}}",
        "campaign_type": "REGULAR_CAMPAIGN",
        "roas_bid": 0.0,
        "is_new_structure": true,
        "deep_bid_type": null,
        "budget": {{budget}},
        "operation_status": "ENABLE",
        "modify_time": "{{modify_time}}",
        "campaign_name": "{{campaign_name}}",
        "objective_type": "TRAFFIC",
        "advertiser_id": "{{advertiser_id}}"
    }
}
(/code)

2. 创建广告组

使用/adgroup/create/接口创建一个广告组。需确保满足以下要求：

| 设置 {20%}| 要求{25%} | 参数 {25%}| 如何设置该参数 {30%}|
|---|---|---|---|
| 推广对象类型 （优化位置） | 安卓应用或 iOS 应用 | `promotion_type` | `APP_ANDROID`  或 `APP_IOS` |
| 优化事件 | 未设置。<br>默认设置为目标页面访问。 | `optimization_event` | `DESTINATION_VISIT` 或不传入（推荐做法） |
| 版位 | <strong>编辑版位</strong>，同时将版位设置为仅 TikTok |<ul><li>`placement_type` </li><li> `placements` </li></ul> | `placement_type` 设置为`PLACEMENT_TYPE_NORMAL`，且 `placements` 设置为`["PLACEMENT_TIKTOK"]` |
| 优化目标 | 目标页面访问 | `optimization_goal` | `DESTINATION_VISIT` |
| 归因设置 | <ul><li>归因窗口期：未设置。<br>默认设置为 7 天（点击） 和 1 天（展示）</li><li>事件统计方式：未设置。<br>默认设置为仅一次。 </li></ul> | <ul><li>`click_attribution_window`</li><li>`view_attribution_window`</li><li>`attribution_event_count` </li></ul>| 不传入<ul><li>`click_attribution_window` 将默认设置为`SEVEN_DAYS` 。</li><li>`view_attribution_window` 将默认设置为`ONE_DAY`。</li><li> `attribution_event_count` 将默认设置为 `ONCE` 。</li></ul>  |
| 计费事件 | oCPM | `billing_event` | `OCPM` |
| 程序化创意 & 智能创意 | 未启用 | `creative_material_mode` | 不传入 |
| 拆分对比测试 | 未启用 <br><br>优化目标为目标页面访问的访问量广告组不支持传入[/split_test/create/](1742666471475201.html)中创建拆分对比测试。| / | / |

示例

请求

(code curl http)
curl --location  --request POST 'https://business-api.tiktok.com/open_api/v1.3/adgroup/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "campaign_id": "{{campaign_id}}",
    "adgroup_name": "{{adgroup_name}}",
    "promotion_type": "APP_IOS",
    "app_id": "{{app_id}}",
    "placement_type": "PLACEMENT_TYPE_NORMAL",
    "placements": ["PLACEMENT_TIKTOK"],
    "location_ids": [
        "{{location_id}}"
    ],
    "operating_systems": [
        "IOS"
    ],
    "budget_mode": "BUDGET_MODE_TOTAL",
    "budget": {{budget}},
    "schedule_type": "SCHEDULE_START_END",
    "schedule_start_time": "{{schedule_start_time}}",
    "schedule_end_time": "{{schedule_end_time}}",
    "optimization_goal": "DESTINATION_VISIT",
    "bid_type": "BID_TYPE_NO_BID",
    "billing_event": "OCPM",
    "pacing": "PACING_MODE_SMOOTH"
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "attribution_event_count": "ONCE",
        "creative_material_mode": "CUSTOM",
        "statistic_type": null,
        "adgroup_app_profile_page_state": null,
        "auto_targeting_enabled": false,
        "excluded_audience_ids": [],
        "rf_estimated_cpr": null,
        "next_day_retention": null,
        "rf_purchased_type": null,
        "scheduled_budget": 0.0,
        "frequency": null,
        "click_attribution_window": "SEVEN_DAYS",
        "gender": "GENDER_UNLIMITED",
        "deep_bid_type": null,
        "isp_ids": [],
        "deep_cpa_bid": 0.0,
        "interest_keyword_ids": [],
        "schedule_start_time": "{{schedule_start_time}}",
        "package": "{{package}}",
        "app_id": "{{app_id}}",
        "inventory_filter_enabled": false,
        "location_ids": [
            "{{location_id}}"
        ],
        "budget": {{budget}},
        "billing_event": "OCPM",
        "optimization_goal": "DESTINATION_VISIT",
        "ios14_quota_type": "UNOCCUPIED",
        "keywords": null,
        "campaign_id": "{{campaign_id}}",
        "search_result_enabled": true,
        "campaign_name": "{{campaign_name}}",
        "app_type": "APP_IOS",
        "purchased_impression": null,
        "secondary_optimization_event": null,
        "purchased_reach": null,
        "languages": [],
        "comment_disabled": false,
        "is_hfss": false,
        "frequency_schedule": null,
        "schedule_infos": null,
        "actions": [],
        "adgroup_id": "{{adgroup_id}}",
        "pacing": "PACING_MODE_SMOOTH",
        "ios14_targeting": "UNSET",
        "bid_display_mode": "CPMV",
        "device_price_ranges": null,
        "age_groups": null,
        "operating_systems": [
            "IOS"
        ],
        "category_id": "0",
        "conversion_bid_price": 0.0,
        "dayparting": "111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111",
        "network_types": [],
        "conversion_window": null,
        "is_new_structure": true,
        "brand_safety_type": "NO_BRAND_SAFETY",
        "bid_price": 0.0,
        "brand_safety_partner": null,
        "view_attribution_window": "ONE_DAY",
        "advertiser_id": "{{advertiser_id}}",
        "schedule_type": "SCHEDULE_START_END",
        "skip_learning_phase": true,
        "bid_type": "BID_TYPE_NO_BID",
        "interest_category_ids": [],
        "create_time": "{{create_time}}",
        "pixel_id": null,
        "adgroup_name": "{{adgroup_name}}",
        "operation_status": "ENABLE",
        "category_exclusion_ids": [],
        "delivery_mode": null,
        "app_download_url": "{{app_download_url}}",
        "budget_mode": "BUDGET_MODE_TOTAL",
        "placement_type": "PLACEMENT_TYPE_NORMAL",
        "optimization_event": "DESTINATION_VISIT",
        "audience_ids": [],
        "feed_type": null,
        "promotion_type": "APP_IOS",
        "is_smart_performance_campaign": false,
        "rf_estimated_frequency": null,
        "schedule_end_time": "{{schedule_end_time}}",
        "modify_time": "{{modify_time}}",
        "video_download_disabled": false,
        "placements": [
            "PLACEMENT_TIKTOK"
        ],
        "secondary_status": "ADGROUP_STATUS_CREATE",
        "share_disabled": false
    }
}
(/code)

3. 创建广告

使用/ad/create/接口创建一个广告。需确保满足以下要求：

| 设置 {20%}| 要求{20%} | 参数 {20%}| 如何设置该参数 {40%}|
|---|---|---|---|
| 目标页面 - 深度链接 | 以下任意一种类型：<ul><li>通用/应用链接</li><li> URL 架构及失败路径</li></ul> | <ul><li>`deeplink_format_type` </li><li> `deeplink` </li><li> `fallback_type` </li><li>`landing_page_url`</li></ul>| <ul><li>若想将深度链接设置为通用/应用链接，则需：<ul><li>将 `deeplink_format_type` 设置为`UNIVERSAL_OR_APP_LINK` </li><li>将 `deeplink` 设置为以`http:// `或 `https:// `  开头的 iOS 通用链接或 Android 应用链接</li><li>且不传入 `fallback_type` 和`landing_page_url`。</li></ul></li><li>若想将深度链接设置为URL 架构同时设置失败路径，则需：<ul><li>将 `deeplink_format_type` 设置为 `SCHEME_LINK`  </li><li>将`deeplink` 设置为格式为`scheme://resource` 的自定义网址架构。例如，WhatsApp 的自定义网址架构格式应为`whatsapp://resource`</li><li>且传入 `fallback_type`。<ul><li>若 `fallback_type` 设置为 `WEBSITE`，则需 将 `landing_page_url` 设置为您希望用户回退至的网页地址。</li><li>若`fallback_type` 设置为 `APP_INSTALL`，则无需传入 `landing_page_url`。</li></ul></li></ul></li></ul> |
| 目标页面 - 深度链接类型 | 非延迟深度链接 | `deeplink_type` | `NORMAL` 或不传入 |
| TikTok 即时体验页面 | 未启用 | `page_id` | 不传入 |

示例

请求

(code curl http)
curl --location  --request POST 'https://business-api.tiktok.com/open_api/v1.3/ad/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \

--data '{
    "advertiser_id": "{{advertiser_id}}",
    "adgroup_id": "{{adgroup_id}}",
    "creatives": [
        {
            "ad_name": "{{ad_name}}",
            "identity_type": "CUSTOMIZED_USER",
            "identity_id": "{{identity_id}}",
            "ad_format": "SINGLE_VIDEO",
            "video_id": "{{video_id}}",
            "image_ids": [
                "{{image_id}}"
            ],
            "ad_text": "{{ad_text}}",
            "call_to_action": "CONTACT_US",
            "deeplink": "{{deeplink}}",
            "deeplink_type": "NORMAL",
            "deeplink_format_type": "UNIVERSAL_OR_APP_LINK"
        }
    ]
}'
(/code)

(code curl http)
HTTPS/1.1 200 OK
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "ad_ids": [
            "{{ad_id}}"
        ],
        "need_audit": false,
        "creatives": [
            {
                "ad_name": "{{ad_name}}",
                "card_id": null,
                "call_to_action_id": null,
                "profile_image_url": "",
                "fallback_type": "UNSET",
                "creative_authorized": false,
                "vast_moat_enabled": false,
                "deeplink_format_type": "UNIVERSAL_OR_APP_LINK",
                "image_ids": [
                    "{{image_id}}"
                ],
                "is_aco": false,
                "campaign_id": "{{campaign_id}}",
                "video_id": "{{video_id}}",
                "click_tracking_url": null,
                "display_name": "",
                "campaign_name": "{{campaign_name}}",
                "app_name": "{{app_name}}",
                "ad_texts": null,
                "tracking_pixel_id": 0,
                "call_to_action": "CONTACT_US",
                "ad_id": "{{ad_id}}",
                "tracking_app_id": "{{tracking_app_id}}",
                "is_new_structure": true,
                "creative_type": null,
                "identity_type": "CUSTOMIZED_USER",
                "playable_url": "",
                "impression_tracking_url": null,
                "advertiser_id": "{{advertiser_id}}",
                "adgroup_id": "{{adgroup_id}}",
                "landing_page_urls": null,
                "create_time": "{{create_time}}",
                "ad_format": "SINGLE_VIDEO",
                "operation_status": "ENABLE",
                "identity_id": "{{identity_id}}",
                "adgroup_name": "{{adgroup_name}}",
                "viewability_vast_url": null,
                "tracking_offline_event_set_ids": [
                    "{{tracking_offline_event_set_id}}",
                    "{{tracking_offline_event_set_id}}",
                    "{{tracking_offline_event_set_id}}",
                    "{{tracking_offline_event_set_id}}",
                    "{{tracking_offline_event_set_id}}"
                ],
                "viewability_postbid_partner": "UNSET",
                "music_id": null,
                "brand_safety_vast_url": null,
                "optimization_event": "DESTINATION_VISIT",
                "deeplink": "{{deeplink}}",
                "deeplink_type": "NORMAL",
                "page_id": null,
                "brand_safety_postbid_partner": "UNSET",
                "landing_page_url": "",
                "modify_time": "{{modify_time}}",
                "ad_text": "{{ad_text}}",
                "avatar_icon_web_uri": ""
            }
        ]
    }
}
(/code)