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创建单图片广告

本文介绍了在 Pangle 或全球化应用组合版位上创建单图片广告的具体步骤。

简介

单图片是一种广告样式，它允许您使用单张图片展示您的产品、服务或品牌。在单图片样式中使用有视觉吸引力的图片，可以捕捉受众注意力，促进受众转化。

您可以使用推广系列 API 创建单图片广告。这将帮助您简化广告创建流程，提高推广系列的运营效率和管理规模。

前提条件

  • 您已经拥有 TikTok API for Business 的使用权限。详见快速入门 - 具体步骤 。
  • 若要创建单图片广告，您需要获取相关的权限。参阅API参考了解使用相关接口（包括“步骤”部分列出的接口）所需的权限。参阅更新应用权限范围了解如何设置权限。
  • 使用分辨率为 640 x 100 像素，600 x 500 像素，或 640 x 200 像素的图片创建单图片 Pangle 广告目前为白名单功能。如需使用此功能，请联系您的 TikTok 销售代表。

步骤

创建 Pangle 版位的单图片广告

  1. 使用/campaign/create/接口创建一个推广系列。需确保满足以下要求：
| 设置 {20%}| 要求{25%} | 参数{20%} | 如何设置该参数{35%} |
|---|---|---|---|
| 推广目标 | 使用以下目标之一： <ul><li>应用推广 </li><li>网站转化量</li><li>访问量</li><li> 线索收集</li><li>商品销量</li></ul><br><p><span style="color:darkred"><b>注意</b></span>：<ul><li>若您选择了线索收集，您需在广告组层级将优化位置设置为落地页。若想了解如何创建单图片线索广告，请查看[创建优化位置为落地页的线索广告](1774482976097281.html)。</li></ul>| `objective_type` | 使用以下任意值：<ul><li>`APP_PROMOTION`</li><li>`WEB_CONVERSIONS`</li><li> `TRAFFIC` </li><li> `LEAD_GENERATION`</li><li>`PRODUCT_SALES`</li></ul><br><p><span style="color:darkred"><b>注意</b></span>：<ul><li>若您将本字段设置为 `LEAD_GENERATION`，您需在广告组层级将 `promotion_target_type` 设置为 `EXTERNAL_WEBSITE` 。若想了解如何创建单图片线索广告，请查看[创建优化位置为落地页的线索广告](1774482976097281.html)。</li></ul> |

注意
单图片推广系列不可同时启用 Smart+ 推广系列设置。若您想查看推广系列是否启用了 Smart+ 推广系列设置，可使用/campaign/get/返回的is_smart_performance_campaign字段进行确认。

示例

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/campaign/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "objective_type": "TRAFFIC",
    "campaign_name": "{{campaign_name}}",
    "budget_mode": "BUDGET_MODE_TOTAL",
    "budget": {{budget}}
}'
(/code)

返回

(code curl http)
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "create_time": "{{create_time}}",
        "secondary_status": "CAMPAIGN_STATUS_ENABLE",
        "is_smart_performance_campaign": false,
        "advertiser_id": "{{advertiser_id}}",
        "budget_mode": "BUDGET_MODE_TOTAL",
        "budget": {{budget}},
        "is_new_structure": true,
        "campaign_id": "{{campaign_id}}",
        "modify_time": "{{modify_time}}",
        "campaign_name": "{{campaign_name}}",
        "operation_status": "ENABLE",
        "campaign_type": "REGULAR_CAMPAIGN",
        "deep_bid_type": null,
        "objective_type": "TRAFFIC",
        "roas_bid": 0,
        "objective": "LANDING_PAGE"
    }
}
(/code)
  1. 使用/adgroup/create/接口创建一个广告组。需确保满足以下要求：
设置 要求 参数 如何设置该参数
版位
 编辑版位 ，选择 Pangle 版位 placement_type PLACEMENT_TYPE_NORMAL
placements ["PLACEMENT_PANGLE"]
受众定向 - 地域 Pangle 版位支持的单个或多个地域 location_ids 将location_ids设置为 Pangle 版位支持的单个或多个地域的 ID。

若想了解在 Pangle 版位下您的广告账号的注册地对应的可用地域，请查看商务帮助中心文章广告位及可用地域。

若想获取您的广告账号在 Pangle 版位下可用的地域 ID，可使用/tool/region/，将 placements 设置为 ["PLACEMENT_PANGLE"]。

示例

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/adgroup/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "campaign_id": "{{campaign_id}}",
    "adgroup_name": "{{adgroup_name}}",
    "promotion_type": "WEBSITE",
    "placement_type": "PLACEMENT_TYPE_NORMAL",
    "placements": [
        "PLACEMENT_PANGLE"
    ],
    "video_download_disabled": true,
    "location_ids": ["102358"],
    "budget_mode": "BUDGET_MODE_TOTAL",
    "budget": {{budget}},
    "schedule_type": "SCHEDULE_START_END",
    "schedule_start_time": "{{schedule_start_time}}",
    "schedule_end_time": "{{schedule_end_time}}",
    "optimization_goal": "CLICK",
    "bid_type": "BID_TYPE_NO_BID",
    "billing_event": "CPC",
    "pacing": "PACING_MODE_SMOOTH"
}'
(/code)

返回

(code curl http)
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "rf_estimated_frequency": null,
        "promotion_type": "WEBSITE",
        "feed_type": null,
        "is_new_structure": true,
        "optimization_event": null,
        "conversion_bid_price": 0,
        "bid_display_mode": "CPMV",
        "placements": [
            "PLACEMENT_PANGLE"
        ],
        "rf_estimated_cpr": null,
        "ios14_quota_type": "UNOCCUPIED",
        "statistic_type": null,
        "secondary_status": "ADGROUP_STATUS_CREATE",
        "app_download_url": null,
        "creative_material_mode": "CUSTOM",
        "app_type": null,
        "campaign_id": "{{campaign_id}}",
        "bid_price": 0,
        "campaign_name": "{{campaign_name}}",
        "schedule_start_time": "{{schedule_start_time}}",
        "adgroup_id": "{{adgroup_id}}",
        "category_id": "0",
        "purchased_impression": null,
        "actions": [],
        "schedule_type": "SCHEDULE_START_END",
        "interest_category_ids": [],
        "operation_status": "ENABLE",
        "frequency_schedule": null,
        "video_download_disabled": true,
        "bid_type": "BID_TYPE_NO_BID",
        "audience_ids": [],
        "adgroup_name": "{{adgroup_name}}",
        "schedule_infos": null,
        "skip_learning_phase": false,
        "operating_systems": [],
        "schedule_end_time": "{{schedule_end_time}}",
        "app_id": null,
        "optimization_goal": "CLICK",
        "conversion_window": null,
        "advertiser_id": "{{advertiser_id}}",
        "network_types": [],
        "brand_safety_type": "NO_BRAND_SAFETY",
        "brand_safety_partner": null,
        "delivery_mode": null,
        "scheduled_budget": 0,
        "comment_disabled": false,
        "search_result_enabled": false,
        "languages": [],
        "share_disabled": false,
        "isp_ids": [],
        "auto_targeting_enabled": false,
        "secondary_optimization_event": null,
        "placement_type": "PLACEMENT_TYPE_NORMAL",
        "next_day_retention": null,
        "location_ids": [
            "102358"
        ],
        "pixel_id": null,
        "billing_event": "CPC",
        "rf_purchased_type": null,
        "frequency": null,
        "keywords": null,
        "budget_mode": "BUDGET_MODE_TOTAL",
        "inventory_filter_enabled": false,
        "purchased_reach": null,
        "deep_bid_type": null,
        "interest_keyword_ids": [],
        "pacing": "PACING_MODE_SMOOTH",
        "dayparting": "111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111",
        "age_groups": null,
        "modify_time": "{{modify_time}}",
        "deep_cpa_bid": 0,
        "budget": {{}},
        "gender": "GENDER_UNLIMITED",
        "create_time": "{{create_time}}",
        "excluded_audience_ids": [],
        "device_price_ranges": null,
        "is_hfss": false,
        "adgroup_app_profile_page_state": null,
        "category_exclusion_ids": []
    }
}
(/code)
  1. 使用/ad/create/接口创建一个广告。需确保满足以下要求：
| 设置 {15%}| 要求{25%} | 参数{25%} | 如何设置该参数{35%} |
|---|---|---|---|
| 广告样式 | 单图片 | `ad_format` | `SINGE_IMAGE` |
| 图片 | 单图片 Pangle 广告中支持的一张图片 | `image_ids` | 传入一个满足规格要求的图片的 ID。 <br>单图片 Pangle 广告中的图片需满足以下规格要求： <ul><li>文件类型: JPG，JPEG，或PNG</li><li>图片分辨率：<ul><li>720 x 280 像素</li><li>1200 x 628 像素</li><li>640 x 640 像素</li><li>640 x 100 像素</li><li>600 x 500 像素或 </li><li>640 x 200 像素</li></ul></li><li>文件大小：小于100 MB</li></ul><br>若想获取图片 ID，可使用[/file/image/ad/upload/](1739067433456642.html)和[/file/image/ad/search/](1740052016789506.html)接口。|

示例

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/ad/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "adgroup_id": "{{adgroup_id}}",
    "creatives": [{
        "ad_name": "{{ad_name}}",
        "identity_id": "{{identity_id}}",
        "identity_type": "CUSTOMIZED_USER",
        "ad_format": "SINGLE_IMAGE",
        "image_ids":["{{image_id}}"],
        "ad_text": "{{ad_text}}",
        "call_to_action": "SHOP_NOW",   
        "landing_page_url":"{{landing_page_url}}"
        }
    ]
}'
(/code)

返回

(code curl http)
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "ad_ids": [
            "{{ad_id}}"
        ],
        "need_audit": false,
        "creatives": [
            {
                "tracking_pixel_id": 0,
                "ad_name": "{{ad_name}}",
                "creative_type": null,
                "ad_text": "{{ad_text}}",
                "campaign_id": "{{campaign_id}}",
                "tracking_offline_event_set_ids": [
                    "{{tracking_offline_event_set_id}}"
                ],
                "music_id": null,
                "page_id": null,
                "video_id": null,
                "create_time": "{{create_time}}",
                "is_aco": false,
                "identity_id": "{{identity_id}}",
                "click_tracking_url": null,
                "landing_page_urls": null,
                "adgroup_id": "{{adgroup_id}}",
                "ad_format": "SINGLE_IMAGE",
                "campaign_name": "{{campaign_name}}",
                "vast_moat_enabled": false,
                "deeplink": "",
                "impression_tracking_url": null,
                "is_new_structure": true,
                "app_name": "",
                "display_name": "{{display_name}}",
                "modify_time": "{{modify_time}}",
                "ad_id": "{{ad_id}}",
                "optimization_event": null,
                "playable_url": "",
                "advertiser_id": "{{advertiser_id}}",
                "adgroup_name": "{{adgroup_name}}",
                "fallback_type": "UNSET",
                "brand_safety_postbid_partner": "UNSET",
                "viewability_vast_url": null,
                "operation_status": "ENABLE",
                "call_to_action": "SHOP_NOW",
                "identity_type": "CUSTOMIZED_USER",
                "landing_page_url": "{{landing_page_url}}",
                "image_ids": [
                    "{{image_id}}"
                ],
                "brand_safety_vast_url": null,
                "avatar_icon_web_uri": "{{avatar_icon_web_uri}}",
                "ad_texts": null,
                "profile_image_url": "{{profile_image_url}}",
                "card_id": null,
                "call_to_action_id": null,
                "deeplink_type": "NORMAL",
                "viewability_postbid_partner": "UNSET",
                "creative_authorized": false
            }
        ]
    }
}
(/code)
  1. 使用/creative/ads_preview/create/接口预览广告。

我们支持的预览类型包括：AD和ADS_CREATION，使您可以预览计划创建的或现有的单图片 Pangle 广告。

创建全球化应用组合版位的单图片广告

  1. 使用/campaign/create/接口创建一个推广系列。需确保满足以下要求：
| 设置 {20%}| 要求{25%} | 参数{20%} | 如何设置该参数{35%} |
|---|---|---|---|
| 推广目标 | 使用以下目标之一： <ul><li>应用推广 </li><li>网站转化量</li><li>访问量</li></ul>| `objective_type` | 使用以下任意值：<ul><li>`APP_PROMOTION`</li><li>`WEB_CONVERSIONS`</li><li> `TRAFFIC` </li></ul> |
| 应用推广类型 <br>（推广目标设置为应用推广时） | 应用安装 | `app_promotion_type` | `APP_INSTALL` |
| iOS 14 专属推广系列 | 未启用 | `campaign_type` | `REGULAR_CAMPAIGN` |

注意
单图片推广系列不可同时启用 Smart+ 推广系列设置。若您想查看推广系列是否启用了 Smart+ 推广系列设置，可使用/campaign/get/返回的is_smart_performance_campaign字段进行确认。

示例

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/campaign/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "objective_type": "TRAFFIC",
    "campaign_name": "{{campaign_name}}",
    "budget_mode": "BUDGET_MODE_TOTAL",
    "budget": {{budget}}
}'
(/code)

返回

(code curl http)
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "create_time": "{{create_time}}",
        "secondary_status": "CAMPAIGN_STATUS_ENABLE",
        "is_smart_performance_campaign": false,
        "advertiser_id": "{{advertiser_id}}",
        "budget_mode": "BUDGET_MODE_TOTAL",
        "budget": {{budget}},
        "is_new_structure": true,
        "campaign_id": "{{campaign_id}}",
        "modify_time": "{{modify_time}}",
        "campaign_name": "{{campaign_name}}",
        "operation_status": "ENABLE",
        "campaign_type": "REGULAR_CAMPAIGN",
        "deep_bid_type": null,
        "objective_type": "TRAFFIC",
        "roas_bid": 0,
        "objective": "LANDING_PAGE"
    }
}
(/code)
  1. 使用/adgroup/create/接口创建一个广告组。需确保满足以下要求：
设置 要求 参数 如何设置该参数
版位 编辑版位，选择全球化应用组合版位 placement_type PLACEMENT_TYPE_NORMAL
placements ["PLACEMENT_GLOBAL_APP_BUNDLE"]
受众定向 - 自动定向 未启用 auto_targeting_enabled 不传入
受众定向 - 地域 全球化应用组合版位支持的单个或多个地域 location_ids 将location_ids设置为全球化应用组合版位支持的单个或多个地域的 ID。
全球化应用组合版位支持的定向地域有：
  • BR：巴西
  • ID：印度尼西亚
  • JP：日本
  • MY：马来西亚
  • MX：墨西哥
  • PH：菲律宾
  • SA：沙特阿拉伯
  • TH：泰国
  • VN：越南

若想获取您的广告账号在全球化应用组合版位下可用的地域 ID，可使用/tool/region/，将placements设置为 ["PLACEMENT_GLOBAL_APP_BUNDLE"]。
受众定向 - 消费能力 未启用 spending_power 不传入
受众定向 - 受众 - 包含 和排除
  • 仅支持广告互动、应用事件和网站访客类型的受众。
  • 不支持相似受众。
 audience_ids
excluded_audience_ids
  • 传入广告互动、应用事件或网站访客类型的受众 ID，或者这三种受众类型的受众 ID的组合。
  • 若想获取这些受众类型的 ID，可使用/dmp/custom_audience/list/，并从返回中筛选audience_type 为 Engagement Audience，App Activity Audience 或 Website Audience 的受众 ID。
受众定向 - 兴趣与行为 未启用 interest_category_ids
interest_keyword_ids
purchase_intention_keyword_ids
actions
action_period
video_user_actions
action_category_ids
action_scene		 不传入
受众定向 - 定向扩量 未启用 targeting_expansion 不传入
优化目标
  • 若推广目标为应用推广，则仅支持将优化目标设置为点击或安装。
  • 若推广目标为网站转化量，则仅支持将优化目标设置为点击。
  • 若推广目标为访问量，则仅支持将优化目标设置为点击。
 optimization_goal
  • 若objective_type设置为 APP_PROMOTION，则需将本字段设置为CLICK 或 INSTALL
  • 若 objective_type设置为WEB_CONVERSIONS，则需将本字段设置为CLICK
  • 若 objective_type设置为TRAFFIC，则需将本字段设置为 CLICK。
计费点（计费事件）
  • 若优化目标设置为点击，则计费事件需设置为CPC。
  • 若优化目标设置为安装，则计费事件需设置为oCPM。
 billing_event
  • 若optimization_goal设置为CLICK，则需将本字段设置为CPC。
  • 若 optimization_goal设置为INSTALL，则需将本字段设置为OCPM。

示例

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/adgroup/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "campaign_id": "{{campaign_id}}",
    "adgroup_name": "{{adgroup_name}}",
    "promotion_type": "WEBSITE",
    "placement_type": "PLACEMENT_TYPE_NORMAL",
    "placements": [
        "PLACEMENT_GLOBAL_APP_BUNDLE"
    ],
    "video_download_disabled": true,
    "location_ids": ["102358"],
    "budget_mode": "BUDGET_MODE_TOTAL",
    "budget": {{budget}},
    "schedule_type": "SCHEDULE_START_END",
    "schedule_start_time": "{{schedule_start_time}}",
    "schedule_end_time": "{{schedule_end_time}}",
    "optimization_goal": "CLICK",
    "bid_type": "BID_TYPE_NO_BID",
    "billing_event": "CPC",
    "pacing": "PACING_MODE_SMOOTH"
}'
(/code)

返回

(code curl http)
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "skip_learning_phase": false,
        "adgroup_app_profile_page_state": null,
        "rf_purchased_type": null,
        "schedule_end_time": "{{schedule_end_time}}",
        "frequency": null,
        "create_time": "{{create_time}}",
        "advertiser_id": "{{advertiser_id}}",
        "placements": [
            "PLACEMENT_GLOBAL_APP_BUNDLE"
        ],
        "budget": {{budget}},
        "schedule_infos": null,
        "keywords": null,
        "purchased_reach": null,
        "promotion_type": "WEBSITE",
        "bid_price": 0.0,
        "app_download_url": null,
        "statistic_type": null,
        "share_disabled": false,
        "conversion_window": null,
        "is_hfss": false,
        "app_id": null,
        "delivery_mode": null,
        "interest_keyword_ids": [],
        "operating_systems": [],
        "adgroup_name": "{{adgroup_name}}",
        "excluded_audience_ids": [],
        "dayparting": "111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111",
        "deep_bid_type": null,
        "secondary_optimization_event": null,
        "pixel_id": null,
        "frequency_schedule": null,
        "ios14_quota_type": "UNOCCUPIED",
        "budget_mode": "BUDGET_MODE_TOTAL",
        "campaign_name": "{{campaign_name}}",
        "bid_type": "BID_TYPE_NO_BID",
        "comment_disabled": false,
        "rf_estimated_cpr": null,
        "brand_safety_partner": null,
        "deep_cpa_bid": 0.0,
        "optimization_goal": "CLICK",
        "placement_type": "PLACEMENT_TYPE_NORMAL",
        "audience_ids": [],
        "category_id": "0",
        "inventory_filter_enabled": false,
        "video_download_disabled": true,
        "schedule_type": "SCHEDULE_START_END",
        "creative_material_mode": "CUSTOM",
        "conversion_bid_price": 0.0,
        "location_ids": [
            "102358"
        ],
        "network_types": [],
        "schedule_start_time": "{{schedule_start_time}}",
        "brand_safety_type": "NO_BRAND_SAFETY",
        "interest_category_ids": [],
        "device_price_ranges": null,
        "rf_estimated_frequency": null,
        "next_day_retention": null,
        "secondary_status": "ADGROUP_STATUS_CREATE",
        "age_groups": null,
        "pacing": "PACING_MODE_SMOOTH",
        "campaign_id": "{{campaign_id}}",
        "scheduled_budget": 0.0,
        "feed_type": null,
        "modify_time": "{{modify_time}}",
        "languages": [],
        "purchased_impression": null,
        "billing_event": "CPC",
        "gender": "GENDER_UNLIMITED",
        "auto_targeting_enabled": false,
        "app_type": null,
        "isp_ids": [],
        "optimization_event": null,
        "search_result_enabled": false,
        "actions": [],
        "operation_status": "ENABLE",
        "is_new_structure": true,
        "adgroup_id": "{{adgroup_id}}",
        "bid_display_mode": "CPMV",
        "category_exclusion_ids": []
    }
}
(/code)
  1. 使用/ad/create/接口创建一个广告。需确保满足以下要求：
| 设置 {15%}| 要求{27%} | 参数{25%} | 如何设置该参数{33%} |
|---|---|---|---|
| 广告样式 | 单图片 | `ad_format` | `SINGE_IMAGE` |
| 图片 | 单图片全球化应用组合广告中支持的一张图片 | `image_ids` | 传入一个满足规格要求的图片的 ID。 <br>单图片全球化应用组合广告中的图片需满足以下规格要求： <ul><li>文件类型: JPG，JPEG，或PNG</li><li>图片分辨率：<ul><li>720 x 280 像素</li><li>1200 x 628 像素或</li><li>640 x 640 像素</li></ul></li><li>文件大小：小于100 MB</li></ul><br>若想获取图片 ID，可使用[/file/image/ad/upload/](1739067433456642.html)和[/file/image/ad/search/](1740052016789506.html)接口。|

示例

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/ad/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "adgroup_id": "{{adgroup_id}}",
    "creatives": [{
        "ad_name": "{{ad_name}}",
        "identity_id": "{{identity_id}}",
        "identity_type": "CUSTOMIZED_USER",
        "ad_format": "SINGLE_IMAGE",
        "image_ids":["{{image_id}}"],
        "ad_text": "{{ad_text}}",
        "call_to_action": "SHOP_NOW",   
        "landing_page_url":"{{landing_page_url}}"
        }
    ]
}'
(/code)

返回

(code curl http)
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "ad_ids": [
            "{{ad_id}}"
        ],
        "need_audit": false,
        "creatives": [
            {
                "is_aco": false,
                "click_tracking_url": null,
                "video_id": null,
                "call_to_action_id": null,
                "adgroup_id": "{{adgroup_id}}",
                "deeplink_type": "NORMAL",
                "create_time": "{{create_time}}",
                "ad_id": "{{ad_id}}",
                "app_name": "",
                "identity_id": "{{identity_id}}",
                "tracking_offline_event_set_ids": [
                    "{{tracking_offline_event_set_id}}"
                ],
                "brand_safety_postbid_partner": "UNSET",
                "viewability_postbid_partner": "UNSET",
                "page_id": null,
                "card_id": null,
                "call_to_action": "SHOP_NOW",
                "brand_safety_vast_url": null,
                "deeplink": "",
                "identity_type": "CUSTOMIZED_USER",
                "creative_authorized": false,
                "creative_type": null,
                "ad_text": "{{ad_text}}",
                "adgroup_name": "{{adgroup_name}}",
                "ad_name": "{{ad_name}}",
                "campaign_name": "{{campaign_name}}",
                "campaign_id": "{{campaign_id}}",
                "display_name": "{{display_name}}",
                "ad_texts": null,
                "fallback_type": "UNSET",
                "image_ids": [
                    "{{image_id}}"
                ],
                "music_id": null,
                "landing_page_url": "{{landing_page_url}}",
                "modify_time": "{{modify_time}}",
                "operation_status": "ENABLE",
                "tracking_pixel_id": 0,
                "playable_url": "",
                "is_new_structure": true,
                "viewability_vast_url": null,
                "ad_format": "SINGLE_IMAGE",
                "avatar_icon_web_uri": "{{avatar_icon_web_uri}}",
                "impression_tracking_url": null,
                "landing_page_urls": null,
                "advertiser_id": "{{advertiser_id}}",
                "profile_image_url": "{{profile_image_url}}",
                "vast_moat_enabled": false,
                "optimization_event": null
            }
        ]
    }
}
(/code)
← 创建轮播广告（已废弃）创建精品栏广告 →

内容来源：TikTok API for Business 官方文档 · 本地归档

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