创建优化位置为电话通话的线索广告
本文介绍了如何创建优化位置为电话通话的线索广告。受众将能够通过点击行动引导文案按钮直接向您（广告主）发起电话通话，或浏览您设置的 TikTok 即时体验页面。
注意
创建优化位置为电话通话的线索广告目前为白名单功能。如需使用此功能，请联系您的 TikTok 销售代表。
步骤
1. 创建推广系列
使用/campaign/create/接口创建一个推广系列。需确保满足以下要求：
| 设置 {20%}| 要求{30%} | 参数{20%} | 如何设置该参数{30%} |
|---|---|---|---|
| 推广目标 | 线索收集| `objective_type` | `LEAD_GENERATION` |
| Smart+ 推广系列 | 未启用 <br><br>若您想查看推广系列是否启用了 Smart+ 推广系列设置，可使用[/campaign/get/](https://ads.tiktok.com/marketing_api/docs?id=1739315828649986)返回的`is_smart_performance_campaign`字段进行确认。| / | / |
示例
请求
(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/campaign/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
"advertiser_id": "{{advertiser_id}}",
"objective_type": "LEAD_GENERATION",
"campaign_name": "{{campaign_name}}",
"budget_mode": "BUDGET_MODE_TOTAL",
"budget": {{budget}}
}'
(/code)
返回
(code curl http)
{
"code": 0,
"message": "OK",
"request_id": "{{request_id}}",
"data": {
"campaign_name": "{{campaign_name}}",
"modify_time": "{{modify_time}}",
"objective": "LANDING_PAGE",
"roas_bid": 0,
"budget": {{budget}},
"secondary_status": "CAMPAIGN_STATUS_ENABLE",
"is_smart_performance_campaign": false,
"create_time": "{{create_time}}",
"deep_bid_type": null,
"campaign_type": "REGULAR_CAMPAIGN",
"is_new_structure": true,
"campaign_id": "{{campaign_id}}",
"budget_mode": "BUDGET_MODE_TOTAL",
"objective_type": "LEAD_GENERATION",
"advertiser_id": "{{advertiser_id}}",
"operation_status": "ENABLE"
}
}
(/code)
2. 创建广告组
使用/adgroup/create/接口创建一个广告组。需确保满足以下要求：
| 设置 {20%}| 要求{22%} | 参数 {30%}| 如何设置该参数 {28%}|
|---|---|---|---|
| 推广对象类型 <br>（优化位置） | 电话通话| `promotion_type`<br> `promotion_target_type` | <ul><li>`promotion_type` 设置为 `LEAD_GEN_CLICK_TO_CALL`，</li><li>同时不传入 `promotion_target_type` 。</li></ul> |
|版位 | <strong>编辑版位</strong>，且将版位设置为 TikTok </li></ul> | `placement_type`<br>`placements` | <ul><li>`placement_type`设置为`PLACEMENT_TYPE_NORMAL`，</li><li>同时`placements`设置为 `["PLACEMENT_TIKTOK"]`。</li></ul> |
| 年龄定向 | 不支持定向18岁以下受众 | `age_groups` | 不支持传入`AGE_13_17`的值 |
| 人群属性 - 地域定向 | 可定位的地域包括：<ul><li>亚太地区：澳大利亚、柬埔寨、印度尼西亚、日本、马来西亚、新西兰、菲律宾、新加坡、韩国、泰国、越南</li><li>拉美地区：巴西、智利、哥伦比亚、厄瓜多尔、墨西哥、秘鲁</li></ul> 请注意，注册地域为中国大陆（`CN`）的广告主无法定向澳大利亚和印度尼西亚。 | `location_ids` | 传入在以下地区内的地域 ID：<ul><li>亚太地区：澳大利亚、柬埔寨、印度尼西亚、日本、马来西亚、新西兰、菲律宾、新加坡、韩国、泰国、越南</li><li>拉美地区：巴西、智利、哥伦比亚、厄瓜多尔、墨西哥、秘鲁</li></ul> 请注意，注册地域为中国大陆（`CN`）的广告主无法定向澳大利亚和印度尼西亚。<br><br> 若想获取可定向的具体地域，请使用[/tool/targeting/search/](1761236883355649.html)或[/tool/region/](1737189539571713.html)接口。 |
| Pangle 流量包 | 不支持 | `included_pangle_audience_package_ids`<br>`excluded_pangle_audience_package_ids` | 不支持 |
| 优化目标 | 点击 | `optimization_goal`| `CLICK` |
| 计费事件 |CPC | `billing_event` | `CPC`|
| 搜索广告| 不支持| `search_result_enabled`| 仅可设置为 `false`或不传入|
| 程序化创意（ACO） | 不支持 | `creative_material_mode`| `CUSTOM` 或不传入 |
示例
请求
(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/adgroup/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
"advertiser_id": "{{advertiser_id}}",
"campaign_id": "{{campaign_id}}",
"adgroup_name": "{{adgroup_name}}",
"promotion_type": "LEAD_GEN_CLICK_TO_CALL",
"placement_type": "PLACEMENT_TYPE_NORMAL",
"placements": ["PLACEMENT_TIKTOK"],
"video_download_disabled": false,
"location_ids": ["{{location_id}}"],
"gender": "GENDER_UNLIMITED",
"budget_mode": "BUDGET_MODE_TOTAL",
"budget":{{budget}},
"schedule_type": "SCHEDULE_START_END",
"schedule_start_time": "{{schedule_end_time}}",
"schedule_end_time": "{{schedule_end_time}}",
"optimization_goal": "CLICK",
"bid_type": "BID_TYPE_NO_BID",
"billing_event": "CPC",
"pacing": "PACING_MODE_SMOOTH"
}'
(/code)
返回
(code curl http)
{
"code": 0,
"message": "OK",
"request_id": "{{request_id}}",
"data": {
"conversion_window": null,
"frequency": null,
"age_groups": [
"AGE_18_24",
"AGE_25_34",
"AGE_35_44",
"AGE_45_54",
"AGE_55_100"
],
"placement_type": "PLACEMENT_TYPE_NORMAL",
"optimization_event": null,
"operation_status": "ENABLE",
"placements": [
"PLACEMENT_TIKTOK"
],
"app_id": null,
"pixel_id": null,
"comment_disabled": false,
"pacing": "PACING_MODE_SMOOTH",
"bid_display_mode": "CPMV",
"create_time": "{{create_time}}",
"campaign_name": "{{campaign_name}}",
"ios14_quota_type": "UNOCCUPIED",
"device_price_ranges": null,
"advertiser_id": "{{advertiser_id}}",
"video_download_disabled": false,
"scheduled_budget": 0,
"budget_mode": "BUDGET_MODE_TOTAL",
"auto_targeting_enabled": false,
"conversion_bid_price": 0,
"rf_purchased_type": null,
"secondary_status": "ADGROUP_STATUS_CREATE",
"next_day_retention": null,
"schedule_end_time": "{{schedule_end_time}}",
"billing_event": "CPC",
"isp_ids": [],
"gender": "GENDER_UNLIMITED",
"schedule_start_time": "{{schedule_start_time}}",
"schedule_infos": null,
"actions": [],
"modify_time": "{{modify_time}}",
"interest_keyword_ids": [],
"budget": {{budget}},
"operating_systems": [],
"is_new_structure": true,
"adgroup_app_profile_page_state": null,
"category_exclusion_ids": [],
"purchased_reach": null,
"app_download_url": null,
"creative_material_mode": "CUSTOM",
"delivery_mode": null,
"frequency_schedule": null,
"is_hfss": false,
"schedule_type": "SCHEDULE_START_END",
"brand_safety_type": "NO_BRAND_SAFETY",
"bid_type": "BID_TYPE_NO_BID",
"secondary_optimization_event": null,
"rf_estimated_cpr": null,
"deep_cpa_bid": 0,
"category_id": "0",
"feed_type": null,
"deep_bid_type": null,
"search_result_enabled": false,
"audience_ids": [],
"brand_safety_partner": null,
"optimization_goal": "CLICK",
"adgroup_name": "{{adgroup_name}}",
"share_disabled": false,
"excluded_audience_ids": [],
"network_types": [],
"inventory_filter_enabled": false,
"app_type": null,
"bid_price": 0,
"languages": [],
"keywords": null,
"statistic_type": null,
"promotion_type": "LEAD_GEN_CLICK_TO_CALL",
"location_ids": [
"{{location_id}}"
],
"interest_category_ids": [],
"adgroup_id": "{{adgroup_id}}",
"purchased_impression": null,
"rf_estimated_frequency": null,
"skip_learning_phase": false,
"campaign_id": "{{campaign_id}}",
"dayparting": "111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111"
}
}
(/code)
3. 创建广告
使用/ad/create/接口创建一个广告。需确保满足以下要求：
| 设置 {20%}| 要求{26%} | 参数 {20%}| 如何设置该参数 {35%}|
|---|---|---|---|
| 广告样式 | 选择以下任一样式：<ul><li>单视频</li><li>轮播图片</li></ul> | `ad_format` | 使用以下任一值：<ul><li>`SINGLE_VIDEO`</li><li>`CAROUSEL_ADS`<ul><li>若想了解如何创建创建标准轮播广告，请查看[创建标准轮播广告的步骤](https://business-api.tiktok.com/portal/docs?id=1766217791987713#item-link-%E5%88%9B%E5%BB%BA%E6%A0%87%E5%87%86%E8%BD%AE%E6%92%AD%E5%B9%BF%E5%91%8A%E7%9A%84%E6%AD%A5%E9%AA%A4)。</li></ul></li></ul>|
| 标准行动引导文案 | 指定合法的标准行动引导文案。<br><br>推荐的行动引导文案为“立即致电”。 | `call_to_action` | 指定一个合法值。<br><br>推荐值为`CALL_NOW`。 |
| 动态优选行动引导文案 | 不支持 | `call_to_action_id` | 不支持 |
| 创新互动样式 | 不支持 | `card_id` | 不支持 |
| 目标页面 | 使用以下任一设置：<ul><li>电话号码</li><li>TikTok 即时体验页面</li></ul> | `phone_region_code` <br>`phone_number`<br> `phone_region_calling_code`<br>`page_id` | <ul><li>若要将目标页面设置为电话号码，您需传入 `phone_region_code` ， `phone_region_calling_code` 和 `phone_number` 。 <br><p><span style="color:darkred"><b>注意</b></span>：若想获取电话号码的地区对应的地区代码（ `phone_region_code` ）和区号（ `phone_region_calling_code` ），可用[/tool/phone_region_code/](1774488637039618.html)。</li><li>若要将目标页面设置为 TikTok 即时体验页面，需将 `page_id` 设置为自定义 TikTok 即时体验页面的ID。</li></ul>|
| 智能创意 | 不支持 | `is_smart_creative`<br>（[/ad/aco/create/](1739473063234626.html)中） | 不支持 |
示例
请求
(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/ad/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
"advertiser_id": "{{advertiser_id}}",
"adgroup_id": "{{adgroup_id}}",
"creatives": [{
"ad_name": "{{ad_name}}",
"identity_type":"CUSTOMIZED_USER",
"identity_id":"{{identity_id}}",
"ad_format": "SINGLE_VIDEO",
"video_id":"{{video_id}}",
"image_ids":["{{image_id}}"],
"ad_text": "{{ad_text}}",
"call_to_action": "CALL_NOW",
"phone_region_code":"US",
"phone_region_calling_code":"+1",
"phone_number":"{{phone_number}}"
}]
}'
(/code)
返回
(code curl http)
{
"code": 0,
"message": "OK",
"request_id": "{{request_id}}",
"data": {
"ad_ids": [
"{{ad_id}}"
],
"need_audit": false,
"creatives": [
{
"deeplink_type": "NORMAL",
"card_id": null,
"ad_name": "{{ad_name}}",
"create_time": "{{create_time}}",
"phone_number": "{{phone_number}}",
"display_name": "{{display_name}}",
"vast_moat_enabled": false,
"ad_id": "{{ad_id}}",
"landing_page_urls": null,
"phone_region_calling_code": "+1",
"music_id": null,
"viewability_postbid_partner": "UNSET",
"playable_url": "",
"call_to_action_id": null,
"is_new_structure": true,
"brand_safety_postbid_partner": "UNSET",
"adgroup_name": "{{adgroup_name}}",
"viewability_vast_url": null,
"tracking_offline_event_set_ids": [
"{{tracking_offline_event_set_id}}",
"{{tracking_offline_event_set_id}}"
],
"modify_time": "{{modify_time}}",
"page_id": null,
"profile_image_url": "{{profile_image_url}}",
"video_id": "{{video_id}}",
"tracking_pixel_id": 0,
"advertiser_id": "{{advertiser_id}}",
"ad_format": "SINGLE_VIDEO",
"identity_id": "{{identity_id}}",
"impression_tracking_url": null,
"adgroup_id": "{{adgroup_id}}",
"brand_safety_vast_url": null,
"ad_texts": null,
"is_aco": false,
"optimization_event": "PHONE_CONFIRM",
"app_name": "",
"image_ids": [
"{{image_id}}"
],
"landing_page_url": "",
"creative_authorized": false,
"deeplink": "",
"creative_type": null,
"click_tracking_url": null,
"campaign_name": "{{campaign_name}}",
"call_to_action": "CALL_NOW",
"avatar_icon_web_uri": "{{avatar_icon_web_uri}}",
"campaign_id": "{{campaign_id}}",
"identity_type": "CUSTOMIZED_USER",
"operation_status": "ENABLE",
"ad_text": "{{ad_text}}",
"phone_region_code": "US"
}
]
}
}
(/code)