优化视频购物广告中的落地页浏览量
本文介绍了如何在视频购物广告中使用优化目标落地页浏览量。
注意
在购物广告中使用优化目标落地页浏览量目前为白名单功能。如需使用此功能，请联系您的TikTok销售代表。
- 使用/campaign/create/接口创建一个推广系列。
需满足创建商品来源为商品库的视频购物广告-1.创建推广系列小节所列出的参数要求。
示例
请求
(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/campaign/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
"advertiser_id": "{{advertiser_id}}",
"objective_type": "PRODUCT_SALES",
"campaign_product_source": "CATALOG",
"budget_mode":"BUDGET_MODE_TOTAL",
"budget": {{budget}},
"campaign_name":"{{campaign_name}}"
}'
(/code)
返回
(code curl http)
{
"code": 0,
"message": "OK",
"request_id": "{{request_id}}",
"data": {
"budget_optimize_on": false,
"modify_time": "{{modify_time}}",
"operation_status": "ENABLE",
"budget": {{budget}},
"objective_type": "PRODUCT_SALES",
"secondary_status": "CAMPAIGN_STATUS_ENABLE",
"budget_mode": "BUDGET_MODE_TOTAL",
"campaign_name": "{{campaign_name}}",
"is_new_structure": true,
"campaign_type": "REGULAR_CAMPAIGN",
"campaign_app_profile_page_state": "UNSET",
"advertiser_id": "{{advertiser_id}}",
"deep_bid_type": null,
"roas_bid": 0,
"campaign_id": "{{campaign_id}}",
"campaign_product_source": "CATALOG",
"objective": "LANDING_PAGE",
"is_smart_performance_campaign": false,
"create_time": "{{create_time}}"
}
}
(/code)
-
创建、管理商品库。
相关步骤可参考创建商品来源为商品库的视频购物广告-2.创建、管理商品库小节。 -
使用/adgroup/create/接口创建一个广告组。
需注意在满足创建商品来源为商品库的视频购物广告-3.创建广告组小节所列出的参数要求基础上，还需满足以下参数要求：
| 设置 | 要求 | 参数 | 如何设置该参数 |
|---|---|---|---|
| 推广对象类型 （优化位置） |
网站 | promotion_type |
WEBSITE |
| Pixel | 不支持 | pixel_id |
不传入 |
| 版位 |
|
|
|
| 竞价策略 & 投放速度 |
|
|
注意：此场景下成本上限的竞价策略（ |
| 每个落地页浏览量的目标成本 | 竞价策略设置为成本上限时需设置。 | conversion_bid_price |
若 bid_type 设置为 BID_TYPE_CUSTOM ，则需传入本字段。 |
| 优化目标 |
落地页浏览量 | optimization_goal |
TRAFFIC_LANDING_PAGE_VIEW |
optimization_event |
LANDING_PAGE_VIEW |
||
| 计费事件 | oCPM | billing_event |
OCPM |
示例
请求
(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/adgroup/create/' \
--header 'Access-Token: {{Access-Token}}' \
--header 'Content-Type: application/json' \
--data '{
"advertiser_id": "{{advertiser_id}}",
"campaign_id": "{{campaign_id}}",
"adgroup_name": "{{adgroup_name}}",
"product_source": "CATALOG",
"catalog_id": "{{catalog_id}}",
"catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
"promotion_type": "WEBSITE",
"placement_type": "PLACEMENT_TYPE_NORMAL",
"placements": [
"PLACEMENT_TIKTOK"
],
"video_download_disabled": true,
"shopping_ads_retargeting_type": "OFF",
"location_ids": ["{{location_id}}"],
"budget_mode": "BUDGET_MODE_TOTAL",
"budget": {{budget}},
"schedule_type": "SCHEDULE_START_END",
"schedule_start_time": "{{schedule_start_time}}",
"schedule_end_time": "{{schedule_end_time}}",
"optimization_goal": "TRAFFIC_LANDING_PAGE_VIEW",
"optimization_event": "LANDING_PAGE_VIEW",
"bid_type": "BID_TYPE_NO_BID",
"billing_event": "OCPM",
"pacing": "PACING_MODE_SMOOTH"
}'
(/code)
返回
(code curl http)
{
"code": 0,
"message": "OK",
"request_id": "{{request_id}}",
"data": {
"pixel_id": null,
"secondary_status": "ADGROUP_STATUS_CREATE",
"gender": "GENDER_UNLIMITED",
"is_hfss": false,
"adgroup_id": "{{adgroup_id}}",
"category_id": "0",
"schedule_start_time": "{{schedule_start_time}}",
"purchased_impression": null,
"excluded_audience_ids": [],
"isp_ids": [],
"billing_event": "OCPM",
"brand_safety_partner": null,
"skip_learning_phase": true,
"audience_ids": [],
"secondary_optimization_event": null,
"device_price_ranges": null,
"frequency": null,
"adgroup_name": "{{adgroup_name}}",
"advertiser_id": "{{advertiser_id}}",
"optimization_event": "LANDING_PAGE_VIEW",
"interest_category_ids": [],
"shopping_ads_type": "VIDEO",
"scheduled_budget": 0,
"statistic_type": null,
"feed_type": null,
"schedule_type": "SCHEDULE_START_END",
"budget": 0,
"catalog_authorized_bc_id": "{{catalog_authorized_bc_id}}",
"category_exclusion_ids": [],
"adgroup_app_profile_page_state": null,
"placement_type": "PLACEMENT_TYPE_NORMAL",
"schedule_end_time": "{{schedule_end_time}}",
"ios14_quota_type": "UNOCCUPIED",
"inventory_filter_enabled": false,
"actions": [],
"app_download_url": null,
"share_disabled": false,
"product_source": "CATALOG",
"purchased_reach": null,
"create_time": "{{create_time}}",
"operating_systems": [],
"pacing": "PACING_MODE_SMOOTH",
"budget_mode": "BUDGET_MODE_INFINITE",
"rf_purchased_type": null,
"search_result_enabled": false,
"creative_material_mode": "CATALOG_SALES",
"shopping_ads_retargeting_type": "OFF",
"auto_targeting_enabled": false,
"frequency_schedule": null,
"keywords": null,
"deep_cpa_bid": 0,
"campaign_name": "{{campaign_name}}",
"interest_keyword_ids": [],
"languages": [],
"conversion_window": null,
"video_download_disabled": true,
"bid_type": "BID_TYPE_NO_BID",
"schedule_infos": null,
"delivery_mode": null,
"catalog_id": "{{catalog_id}}",
"bid_price": 0,
"promotion_type": "WEBSITE",
"modify_time": "{{modify_time}}",
"next_day_retention": null,
"operation_status": "ENABLE",
"comment_disabled": false,
"conversion_bid_price": 0,
"rf_estimated_cpr": null,
"location_ids": [
"{{location_id}}"
],
"brand_safety_type": "NO_BRAND_SAFETY",
"placements": [
"PLACEMENT_TIKTOK"
],
"rf_estimated_frequency": null,
"network_types": [],
"dayparting": "111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111",
"age_groups": null,
"app_id": null,
"is_new_structure": true,
"campaign_id": "{{campaign_id}}",
"app_type": null,
"optimization_goal": "TRAFFIC_LANDING_PAGE_VIEW",
"bid_display_mode": "CPMV",
"deep_bid_type": null
}
}
(/code)
- 使用/ad/create/接口创建一个广告。
需注意在满足创建商品来源为商品库的视频购物广告-4.创建广告小节所列出的参数要求基础上，还需满足以下参数要求：
| 设置{20%} | 要求 {20%} | 参数{30%} | 如何设置该参数{30%} |
|---|---|---|---|
| 动态目标页面 | 未启用 | `dynamic_destination` | `UNSET`或不传入 |